marketing research on boeing (why flight internet failed?)

1. The Boeing Company Overview

3. The Boeing Company Overview

5. How Boeing is Organized Corporate functions: Business Development and Strategy Communications Engineering, Operations and Technology Finance/Shared Services Group/Boeing Capital Corp. Human Resources/Administration International Law Office of Internal Governance Public Policy World-class performance Integrated Defense Systems Commercial Airplanes Two businesses supported by nine corporate functions

6. Company Leadership

25. Double-digit growth in revenue and earnings INVESTOR RELATIONS Revenue and Earnings $18 $12 $6 $0 $14.7 $16.5 Revenue Billions 2006Q3 2007Q3 $0.0 $1.0 $1.50 $0.5 $0.89 $1.44 EPS +12% + 62% 2006Q3 2007Q3 Per share

37. CONNEXION-PRICING $29.95 $19.95 $14.95 $9.95 More than 6 hours- for long-haul flights between three and six hours- medium-haul flights flights less than three hours. 30-minute starter package Flat rate option (Unlimited access to the Internet) Metered Pricing Option (with rates of $0.25 per minute thereafter) price duration options

44. GRAPHICAL REPRESENTATION

46. GENERAL SURVEY-GRAPHICALLY

47. FINDINGS & RECOMMENDATIONS

49. Boeing to End In-Flight Internet Service

62. RECOMMENDATIONS What could they have done differently? FINDINGS & RECOMMENDATIONS Understand that the airlines weren't really their customers, just gatekeepers

65. END OF SLIDE SHOW Prepared by Nazish Sohail