Horizon 2020 - the €80 billion R&D Fund

Horizon 2020 – the €80
billion R&D Fund
www.investni.com

Joanne Coyle
Invest NI
www.investni.com

IRT Teams | Sept 08 | ‹#›Title of the presentation | Date |‹#›
Horizon 2020 Overview

 Provide an introduction to Horizon 2020 and the
Enterprise Europe Network
 How SMEs can participate in Horizon 2020
 Support available from Invest NI and the Northern Ireland
Contact Point Network
 Participant view
 Help you decide if Horizon 2020/EEN is for you!
Agenda

 Horizon 2020 Overview
 Who can participate?
 How to Participate
 Conditions of Participation
 Application process
 The Consortium and Finding Partners
 Understanding the Evaluation Criteria
 Become an Expert
 Horizon 2020 – a year on…
Horizon 2020 – the basics

What is Horizon 2020?
 The EU’s biggest ever programme for Research and
Innovation
 €77 billion over 7 years
 Biennial work programmes (2014-2015 published)
 Programme calls are competitive
 Mainly “top down” where the Commission defines the
European “challenge” to be met
 Requirement for collaborative bids - 3 independent entities in
3 participating countries (some exceptions e.g. SME
instrument)

Core part of Europe 2020, Innovation Union & European
Research Area (ERA)
 Responding to the economic crisis to invest in future jobs and
growth
 Addressing people’s concerns about their livelihoods, safety and
environment
 Strengthening EU’s position in research, innovation & technology
Why Horizon 2020?

Excellent
Science
Industrial
Leadership
Societal
Challenges
Basic
Research Technology
R&D
Large Scale
Validation
Demonstration
Prototyping Pilots
Market
outputs
Coverage of the full innovation chain

 Increase their R&D and innovation capability by tapping into the
best knowledge in the Union
 Get access to international networks
 Get access to new markets and customers
 Have access to qualified staff
 Increase their reputation and visibility on an EU level
Get attractive rates of funding
Enterprises that participate in EU projects:

From Excellent Research to Innovation –bringing ideas to the market!
 Strong emphasis on industry participation across the Programme
Multi-disciplinary approach to research
 Integration of SSH disciplines in calls
Simplification
 Less descriptive calls
 Simplified funding: 100% of direct costs + 25% overheads
 Except for non-public organizations on Innovation Actions (IA): EU
contribution is 70% only (incl. 25% overhead)
 ‘As is’ approach to evaluation process – no negotiation means no
opportunity to tidy-up proposal at negotiation stage (consider: IPR,
access rights, management structure)
Horizon 2020: Key changes from FP7

Horizon 2020 – Who can participate?
Location
 EU Member States
 Candidate Countries
e.g. Turkey, Serbia
 Associated Countries
e.g. Norway, Israel
 International Co-operation
Partner Countries (ICPC)
Organisation Type
 Industry - Multinationals to SMEs
 Research organisations
 Universities & other HEIs
 Public bodies e.g. NHS Trusts
 Trade Associations
 International Bodies e.g. Red
Cross

Any institution may participate either as a Partner or as a Coordinator
Responsibilities of the Coordinator:
 Submits the proposal and (generally) leads the project.
 Reporting responsibilities
 Receives payment from the Commission and distributes to partners
 Acts as a ‘hub’ for queries between Partners and Commission
Resources and Benefits
 Coordinator receives adequate funding for resources to manage
consortium. Costs are claimed as incurred not for profit.
 Closer links to Brussels
 Prestige
How to participate?

Minimum conditions: FET, LEIT and Societal Challenges
For standard collaborative actions projects are classified as RIA
(Research Innovation Action) or IA (Innovation Action): 3 legal entities,
each established in different MS/AC
For Coordinated Support Actions: 1 legal entity
For SME Instrument: 1 legal entity established in a MS/AC
‘Gender balance’ should be addressed in proposals
Industry participation (particularly SMEs) is highly advisable!
Conditions for participation

 EU Portal gives details of current “work programmes”
including closing dates for applications, description,
typical cost and budget
 Apply through EU Commission portal (register on
portal to get PIC identifier)
 Application made online by co-ordinator of the
collaborative Consortium
 It is a competition - beware of the closing dates
and times!
Horizon 2020 application process

Participant Portal
https://ec.europa.eu/research/participants/portal/desktop/en/opportunities/index.html

Where are the calls for proposals?

What does a call look like?

Meeting the criteria with a ‘balanced’ Consortium:
 The basic research
Science & Technology partners
 Users of Technology & Implementation
Partners with expertise to develop, test & validate the scientific
premise, technology or other outputs
 IMPACT of the R&D outcomes on the target market
Partners with expertise & experience to disseminate & exploit the
knowledge/solutions generated
The Consortium

Finding Partners
 Use of Existing Collaborators
 Friends of Existing Collaborators
 On-line Partner search databases eg EEN
 Call Info Days, Conferences, Trade Exhibitions
 Social Media
Be a good partner!
 Be proactive – help drive the development of the project
 Trying to join a consortia – sell yourself, provide ideas not just
technology
 Do not over ask – understand your role and match it to the budget
 Work hard during the preparation, productive partnerships can still
result from failed proposals
Use your Networks

Eligibility
Check
Individual
Reading
(Remote/on
Site)
Consensus
Panel
Review
Balanced selection of experts (scientific
expertise, geography, gender)
Process monitored by independent experts
Evaluators invited on a call-by-call basis
Evaluation Process

Evaluation Process
Project scored/monitored by independent evaluators on :
 Excellence (science/technology)
 Implementation (the team/process/dissemination)
 Impact (at European level/exploitation)
Anyone can apply to be an expert evaluator:
http://ec.europa.eu/research/participants/portal/desktop/en/experts/inde
x.html

 Soundness of concept and quality of objectives
 Progress beyond state of the art
 Quality and effectiveness of the S/T methodology and
associated work plan
Guidelines
 How is your idea different? Why you and why now?
 Overall strategy, work plan (describe work packages) and
methodology
 Appropriate milestones and deliverables
 Risk assessments and contingency plans
Evaluation Criteria – Excellence

 Appropriateness of the management structure and procedures
(no negotiation)
 Quality and relevant experience of participants/consortium
 Appropriateness of the allocation and justification of the
resources to be committed (budget, staff, equipment)
Guidelines
 Unless stated in call text there is no political/geographical
requirement
 Split the budget according to the work done (collaborative
project)
Evaluation Criteria – Implementation

 Contribution, at the European and/or international level, to the
expected impacts listed in the work programme
 Appropriateness of measures for the dissemination and/or exploitation
of project results, and management of IP
Guidelines
 Include clear dissemination and publication plans
 Does it have “EU added value”?
 Include plans on how IPR will be exploited (no negotiation!)
 Plan to track the impact post-project (exploitation potential)
 Include a business plan where relevant
 Sustainability of the project after the EU funding
Evaluation Criteria – Impact

European Commission wants you as experts!

Horizon 2020 – One year on…
 36,732 eligible proposals submitted to the first 100 calls
 123,334 applicants
 Eligible proposals requested €80.3 billion and were evaluated by 9,325 experts
 4,315 proposals retained for funding.
 Overall success rate of eligible full proposals is ~14% (20% for the whole of FP7)
 38% of successful applicants were newcomers of which 1,100 were SMEs
 20% budget target for SMEs has been achieved.
 3,236 grant agreements signed with an EU contribution of €5.5 billion towards total
eligible costs of €6.5 billion
 95% of all grant agreements signed within the target of eight months

Paul Matthews
Invest NI
www.investni.com

Invest Northern Ireland
Collaborative R&D Support Service
September 2015
(Paul Matthews)
Collaborative R&D Support
Service

As a collaborative partner / co-ordinator or alone
(SMEs only)
• Main Horizon 2020 programmes (all)
• SME Instrument (SMEs only/ others as
subcontractors)
• Fast Track to Innovation (all)
• Eurostars (Innovation intensive SMEs)
• MSCA (all those with researchers)
• All calls to participate are competitions
Horizon 2020- How to Participate

• SME applicants only - specific topics.
• 4 cut off dates annually. (17/09/15 & 25/11/15)
• Collaborations not required but permissible
• Stage 1: €50k + EEN mentoring.
• Stage 2: grant rate 70% (25% overhead)+ EEN
mentoring (Invest NI). €0.5m-€2.5m.
• Stage 3: guidance and support to access further
funding e.g. Loans/ investors.
• Only 1 live application / project
• Resubmissions ok
Horizon 2020- The SME Instrument

Lump sum: €50k
~ 6 months
Input: "Business Plan 1“
(~ 10 pages)
Activities:
Feasibility of concept;
Risk assessment;
IP regime;
Partner search;
Design study;
Pilot application, etc.
Output: Elaborated "Business
plan 2"
Phase 1:
Concept and
feasibility assessment
Phase 2:
R&D, demonstration,
market replication
Input: "Business plan 2“
(~ 30 pages)
Activities:
Development,
prototyping,
testing, piloting,
miniaturisation, scaling-up,
market replication,
research
Output: "investor-ready
Business plan 3"
€0.5-2.5M EU funding
~ 12 to 24 months
•Facilitate access to private
finance
• Support via networking ,
training, information,
addressing i.e. IP
management, knowledge
sharing, dissemination
Phase 3:
Commercialisation
NO DIRECT FUNDING
10-15% success 40-50% success

SME Instrument Technology Level
Technology readiness level 6 or above

Target Group
• Innovative for-profit SMEs showing a strong ambition to develop, grow
and internationalise
• Single company support is possible or consortium of for-profit SMEs
• Highly competitive, market-oriented, EU dimension
• Other partners (research providers like universities and research
institutes, large companies etc.) can be involved as third parties
(subcontractors)
• SMEs need to be established in the EU-member states or associated
countries

It's not about writing a good proposal…
It's about defining a good project…
…convincing the evaluators
…good fit with the topic
SME Instrument - A recipe for success

• Register at EC Authentication Service and then get
H2020 Participant Identification Code (PIC)
• For SME Instrument complete SME questionnaire
• Complete application form online.
• Results: 2 months (Phase I) , 4 months (Phase II)
• Scored on Impact/ Excellence /Implementation
• Phase I (13 out of 15), Phase II (12 out of 15)
• Grant / Consortium agreement signed
The Application Process / Scoring

•High risk ICT innovation
•Nanotech, or other advanced tech for
manufacturing and materials
•Space research and development
•Diagnostics devices and biomarkers
•Sustainable food production and
processing
•Blue growth
• Low carbon energy systems
• Greener and more integrated
transport
• Eco-innovation and sustainable
supply of raw materials
• Urban critical infrastructure
• Biotechnology-based industrial
processes
• Mobile e-government applications
(2015 only)
• SME business model innovation
(2015 only)
SME Topics for 2014 & 2015

•High risk ICT innovation
•Nanotech, or other advanced tech for
manufacturing and materials
•Space research and development
•Cell technologies/ Diagnostics devices
and biomarkers
•Innovation in sustainable and
competitive agriculture, forestry, agri-
food and bio-based sectors
•Security research and development
• Low carbon and efficient energy
systems
• Innovation for Transport and
Smart Cities Mobility
• Climate action, environment,
resource efficiency and raw
materials
• New business models for
inclusive, innovative and reflective
societies
• Biotechnology-lab to market
• ICT solutions for health, wellbeing
and Ageing well
• Development, deployment and
market replication of innovative
solutions for blue growth
Topics for 2016 & 2017

• Too project focussed, not enough on business opportunity.
• Description of company not convincing (why would company succeed
and not competitor?)
• No information on competing solutions.
• Innovation content too low; product exists already on the market (just
incremental improvement).
• Initial ideas, no proof of existing commercialisation concept (“TRL” far
too low).
• Just try and see!
SME Instrument - Feedback

Horizon 2020- Fast Track to Innovation
2 year pilot launched in 2015:
Aimed at 'innovation actions' close to market with EU
collaborative partners (3- 5 ; max 5!)
– Approx €1-2 million per project. (Max €3 million!)
– 60% of funding to industry partners or majority of partners
– Encourage new Industry participants.
– Bottom-up driven logic (within Societal Challenges/ Industrial
Leadership)
– Continuously open call with three cut-off dates per year i.e.
29/04/15, 01/09/15,01/12/15

Marie Skłodowska Curie Actions – it’s all about the
researchers
“Innovative Training
Networks” - ITN
Research networks supporting
training of Masters’ and PhD
students
“Individual
Fellowships”
Support for experienced
researchers undertaking mobility
“R&I Staff
Exchange” – RISE
"link"
International and inter-sector
cooperation through the
exchange of research and
innovation staff

Eurostars 2
• “Bottom up” approach to calls.
• Minimum of 2 partners across Europe.
• International collaborative R&D project lead by a
research performing SME.
• Development of an innovative new product, process
or service.
• (Next deadline 17 Sept 2015) (min 2 calls annually)
• Maximum Grant €360,000 at 60% of eligible project
costs. (23% success rate)
https://www.eurostars-eureka.eu

Eurostars SME Instrument FTI
Purpose Support development of new
products, processes and services
Innovative technological solutions
Ensuring best innovative ideas
reach the market.
Primarily business development
Increase industry driven
innovation projects with shorter
time to market
Thematic
Connection
Bottom up Mix – top down (SC & LEIT) and
bottom up
Bottom-up within SC or LEIT
Target Group R&D performing SMEs
Must do >50% of R&D project
SMEs planning to commercialise
very innovative products or services
Primarily industry
Development
Stage
Till prototype development TRL 6 – demonstrator level TRL 6 – demonstrator level
Consortium ≥2 participants from ≥2 Eurostars
countries
R&D performing SME in lead
Other participants welcome
Single SME / consortium + SME 3-5 partners
Industry majority eg 2/3, 3/5
Industry 60% share project
budget
Time to
contract
7 months Phase 1- 3 months
Phase 2- 6 months
6 months
Duration Up to 36 months Phase 1- 6 months
Phase 2- 12-24 months
24-36 months
Funding rate 60%
National rules (Innovate UK)
70% 70%
Funding
amount
On average €360k Phase 1- €50k lump sum
Phase 2- €0. 5- €2.5m
Up to €3m
Funded by National budgets plus EU EU EU
Time to
market
2 years after project completion Phase 2 – immediately after
completion
3 years from beginning of
project

• Phase I SME Instrument 12.5% above threshold, 68% of those that
passed threshold were funded. UK 73 successful.
• Phase II SME Instrument 26% above threshold, 43% of those that
passed threshold were funded. UK 16 successful.
• Fast Track to Innovation (first call) 269 proposals, 48 above threshold,
16 funded.
Success rates

• Andor Technologies- MSCA Innovative Training
Networks
• Seagate Technologies – ICT
• Intelesens- MSCA RISE – Staff Exchange
• B9 Energy- Energy
• Pro-Axsis – SME Instrument
• MOF Technologies
Horizon 2020- NI successes

• COST http://www.cost.eu/COST_Actions/fa/Actions
Researcher mobility/ networking - NOT R&D
• Innovate UK https://interact.innovateuk.org/#
UK based collaborative competitions.
.
Other Areas of Support

Invest NI H2020 Innovation Voucher
• Helping SMEs to work with a knowledge provider in their field to
engage in Horizon 2020
• SME applies directly to Invest NI
• £4000 (€5000) voucher to support SMEs to, e.g.,
• Understand structures
• Build consortia
• Prepare their contribution to proposals
• Voucher link

Invest NI Project Definition
Eligible Costs (circa 50% grant)
• Labour
• Consultancy Fees
• Legal Advice
• Travel
Invest NI Support for H2020 R&D Applications
(Client Companies and Universities)

• Help to identify most appropriate funding scheme
(e.g. H2020/ Innovate UK/ Invest NI)
• Advice on UK / EU funding rules/eligibility .
• Find partners/support through:
Brussels office.
(NICP) network for Horizon 2020.
http://www.detini.gov.uk/nicp_guide.pdf
Non-Financial support

• EU Funding and Policy Information services
 Early Intelligence on EU calls (EU Funding Briefs)
 EU R&D and Innovation Policy Monitoring (Brussels Bulletin)
• Project Development Support
 Partner searches
 Organisation of meetings with the EC, potential partners
• EU Networking activities & profiling the Region
 Relations with EC officials
 Build strategic links with other regions, networks
 Organise Events to showcase Northern Ireland expertise
Invest NI EU R&D Liaison Service in Brussels
Farha Brahmi

H2020 travel scheme
• North /South collaborators
•£500 for travel/accommodation within Ireland.
•£350 for travel/ accommodation in Europe
http://www.intertradeireland.com/horizon2020/
Contact: Carrie Small - carrie.small@intertradeireland.com
InterTrade Ireland support

• Talk to us about your research needs.
• Think strategically, look medium to long term.
• Successful participation is often a process so be prepared - join
networks, be open to collaboration, come to information
sessions.
• Start early – read the calls here: H2020 calls
• Register as an evaluator. Evaluator link
What next?

The NICP network
• Ciaran Prunty - Engineering - c.prunty@qub.ac.uk
• Dominic McLarnon - Energy - D.Mclarnon@ulster.ac.uk
• Dr Shirley Davey - Connected Health - s.davey@ulster.ac.uk
• Patricia McCrory - Health - p.mccrory@qub.ac.uk
• Dr Inmaculada Higueras - Arts/Humanities/Social Sciences-
i.higueras@qub.ac.uk
• Dr Stefano Pozzi Mucelli - ICT - s.mucelli@qub.ac.uk
• Dr Elaine Groom - Agri-Food - Elaine.Groom@afbini.gov.uk
• Dr Joanne Coyle – UK (NCP) for SMEs - joanne.coyle@investni.com
• Paul Matthews – SMEs/ FTI - paul.matthews@investni.com
• Claire Griffin – SMEs/FTI – claire.griffin@investni.com
• Caroline Barry - Environment - caroline.barry@doeni.gov.uk
• Farha Brahmi – Brussels R&D Exec – tpfarha.brahmi@investni.com
• Paula O’Neill – DoJ – paula.oneill@dojni.x.gsi.gov.uk

Team Contact Details – NICP’s for SMEs
Manager – Horizon 2020 UK NCP SMEs
Joanne Coyle : joanne.coyle@investni.com
Tel. 028 9069 8807
R&D Collaboration (SME)
Paul Matthews : paul.matthews@investni.com
Tel. 028 9069 8837
Claire Griffin: Claire.griffin@investni.com
Tel. 028 9069 8356
R&D Liaison Executive – Brussels
Farha Brahmi : farha.brahmi@investni.com
Tel. 00 32 2 290 1345

Case Study
Dr Paschal McCloskey
MOF Technologies
www.investni.com

Dr. Paschal McCloskey, CEO
Horizon 2020 - Experience as an SME
11th September 2015

Overview
– Company Introduction
– Technology Overview
– H2020 – The Facts
– H2020 - Getting Involved as an SME
– MOF Technologies – Our Experience
– MOF Technologies - Advice
– Next 12 months

MOF Technologies Ltd
– Company based in Belfast - QUB Spin Out.
– Manufacture of Metal Organic Frameworks (MOFS)
– Patent Protected Process (Granted EP, US)
– USP - Cheaper / Greener / Faster / Simpler / Scalable
– Commercial supplier of multi-kg quantities of MOFs

Technology Overview
61
Natural gas
storage
Hazardous
gas storage
Gas Storage Gas Capture &
Separations
Heat Exchange
Systems
Carbon
capture
Natural gas
processing
Hydrocarbon
separations
Cloud Data
Centres
Industrial
Cooling
Systems

H2020 – The Facts
– Euro 80 Billion - 7yr research fund
– Wide range of calls – Competitive process
– Success rate ~ 14%
– Stated intention is to increase SME involvement in funded projects
– Strong translational / commercial focus – TRL 6-9
– Consortium Projects
– SME Instrument

H2020 - Getting Involved as an SME
Consortium Projects
– SME’s involvement highly valued
– Wide range of call topics – NCP – QUB, UU, AFBI
– Euro 5-10 million; 10 project partners
– Develop networks of researchers and commercial partners
– Previous experience of EU funding by partners very advantageous
– Large projects complicated to manage

H2020 - Getting Involved as an SME
SME Instrument
– SME only application (1-3 partners)
– Euro 1.5 - 2 million
– Reduced number of thematic areas
– 2 Phase application
– Ring-fenced funding for SME’s
– Lighter touch

MOF Technologies – Our Experience
– 5 Consortium applications
– 1 SME Instrument Application
– SME Instrument – Passed threshold, but not funded (8/214)
– Success in consortium project ~1.2 M
– 70% project funded + 15% Overheads
– Costs: Equipment, Salaries, Consumables, Travel,
– ~ 61% Lump Sum payment – Day 1.

MOF Technologies – Advice
– Identify the appropriate call – NCPs
– Develop both research and commercial networks
– Partner with previous experience of EU / FP7 projects
– Recruit external consultants to draft application ( INI support)
– Focus on key project parameters:
i. Excellence
ii. Impact
iii. Implementation

MOF Technologies – Advice
– Don’t underestimate time required
– EU portal – company registration, PIC, correspondence
– Keep in contact with NCPs, INI, etc
– Cost all project inputs costs
– Protect Company position: Budget, IP, Grant Agreement
– Demonstrate that you follow appropriate procedures
i. Procurement
ii. Recruitment
iii. Record keeping

GOOD LUCK
Contact Details
Dr Paschal McCloskey
p.mccloskey@moftechnologies.com
+44(0)7823350821
www.moftechnologies.com

Case Study
Gavin Killeen, Nuprint
www.investni.com

HOW CAN SUCH A SMALL OBJECT
MAKE SO MUCH DIFFERENCE?

FACTS FIRST…
• An innovative packaging supplier founded 1984
• Specialist supplier to clothing and textile industry
• M&S approved
• Industry best lead times
• 100% business growth 1998 - 2003
• 65% exports
• Purchased by ITL Plc 2000
• Taken over by Alan McClure and Gavin Killeen 2004

WE DON’T JUST PRINT LABELS…
…we understand how they will help your
business succeed.
DUNNES STORES
Adria

WE DON’T JUST GET THE DETAILS RIGHT…
A logo with 100 years of heritage, demands colours that
are the same from first to last

WE’RE NOT JUST RELIABLE…
400 million labels, year in year out but we still catch those
occasional errors

WE’RE NOT JUST COST EFFECTIVE…
Diageo, Bulmers, Quinn Glass,
Dunnes, M&S… all choose our
products

Understanding the relationship
between customer, product &
presentation...
WE’RE FOCUSED ON ONE THING ALONE…

IT’S ALSO ABOUT PEOPLE
We have a two colour Heidelberg,
two 8 colour UV flexo Markandy
2200s, one 6 colour Markandy 4120,
one 5 colour UV flexo Edale Alpha,
cold foiling, delam relam, reverse
print, embossing, a BV 400 plate
mounter and proofer, two AB
Graphics Omega slit & inspect
machines, image setter, plate
makers, densotometer, spectrometer
and computers galore…
…plus print minders, who more than
mind; they care.

IT’S ABOUT SYSTEMS
Second KTP programme 2004-06
Creation of bespoke MIS system
With UU

IT’S ABOUT SYSTEMS
Every project that goes through our
company is traced from point of
order to point of delivery. Wherever
your label is and whenever you want
to know about it…
…Laura can tell you instantly.

IT’S ABOUT FLEXIBILITY
Drink & Beverage, food and
medical…
From millions of labels for Magners,
to dozens of food businesses, to two
decades of clothing experience.

Third KTP programme 2011
• Lean manufacturing
• Continue improvement
• Six Sigma
• RFID

Continuous Improvement
• Quality Reviews
• Waste Reduction
• Trolley for tools
• Visual Scheduling Board
• Marked WIP Areas

Metrics & Feedback
• Capture key plant performance measures
Print Time, Waste, Rejects
• Broken down to identify:
Operator performance
Equipment performance
• Weekly review
• Operator Input & Feedback comes from Tally Charts

Current Implementation
• Lean Team & Projects
• Production – Kitting
• Records – Historical Job Search
• Stores – Ink Store Organisation
• Shop Floor – Tool Storage
• Engineering – Setup Reduction
• Teams are cross departmental
• Meeting to present status every 2 weeks

Value Stream
• Right First Time for all processes

Setup Reduction
• Setup can be up to 600% of Run Time
• Provide Helper to Clean Equipment
• Standardise process on best
practice 4hr – 2hr
• Pre Kit all Materials
• Externalise Reports
& Cleaning
• Tools at Point of Use
• Buy spare equipment set
& Setup offline
• Helper to perform removals

IT’S ABOUT THE WIDER WORLD
We despatch products to dozens of
overseas locations, in tens of
different languages, for more than
300 different clients. We print
anything and everything, from self-
adhesive, to fabric, to cartons.

IT’S ABOUT THE WIDER WORLD
Technology Mission to Sweden 2013
Printed Electronics
The Internet of things
Horizon 2020

Achievements to 2015…
• Doubled turnover 2008 -2013
• 35% growth 2013-2105
• 40% of annual sale are in newly developed products
• 45% of sales outside NI
• Number of successful Invest NI Funded R&D projects
• Awarded NI Most Responsible SME in NI 2012 (BIC)
• Londonderry Chamber Exporter of the Year 2013

The Future…
• Creation of Nuprint Academy
• Setting up specialist R&D department
• Significant Capital Investment imminent
• Development of Printed Electronics
• Collaborative work with Universities
• Double Turnover 2015-2019
• 40% of turnover from new products
• Horizon 2020 project by 2018

Case Study
Shane Meehan, Brilliant Red
www.investni.com

This project is part financed by Invest Northern Ireland and the European Regional Development Fund under the European
Sustainable Competitiveness Programme for Northern Ireland and the local authorities of Ards, Armagh, Banbridge, Craigavon,
Down, Newry & Mourne and North Down.
Shane Meehan (Brilliant Red Ltd)

Brilliant Red
About Us:
• Specialists in Sales, Marketing and Business
• Established in 1997
• Over 3,000 clients
© Brilliant Red Ltd 1997-2015

Source & Sell Programme
“Programme designed to help SME’s identify
product gaps and sales opportunities.”
Via:
• Product Transfer
• Product Sourcing
© Brilliant Red Ltd 2015

Participants
Bullet Proof Glass to Leprechauns!

Participants

Support Available
Mini Audit
(Invest NI
Diagnostic Tool)
Initial Training /
Mentoring
Workshops (x5)
Product Transfer
Ideas
Researched
(x28)
Mentoring
Product Transfer
Action Plans
Identification of
Commercial
Model
Mentoring
Sales Pipeline
Development
Sales &
Marketing Action
Plans
Market Entry
Strategy
Planning
Market Visit

Support Available
• Baseline Audit
• Training – Innovation & Sales Strategy
• Research Product Transfer Ideas
• Commercial Needs Analysis
• Options Appraisal
• One to one support
• Product Negotiation
• Market Visit Sales Action Plan

EEN Support
• 600 partner organisations
• Over 6000 specialists
• Largest technology transfer database in the world
• Potential access to approx 20m European SME’s

Benefits
• Increased Sales via new product range
• Increased competitiveness
• Reduced costs of Product Development
• Save time on R&D
• Increase speed to market
• Access to specialised skill/knowledge
• Up-skill employees

What’s in it for Participants?
• Sales Leads and Action Plan
• Product Gap and Commercial Analysis
• Help to source new products and identify product
transfer partners
• Support from Enterprise Europe Network (EEN)
• Export visit to Product Partners
• One to One specialist support

Programme Outputs
Highly successful programme:
• 300+ Expressions of Interest have been received to date
• Partner agreements and potential agreements in negotiation
• Global response to EOI’s including Belgium, Bosnia, Bulgaria,
China, Czech, Estonia, France, Germany, Hungary, Ireland,
Israel, Italy, Lithuania, Netherlands, Poland, Romania, Slovenia,
Slovakia, Spain, Sweden, Switzerland, Turkey, UK.
• Increased turnover & employee levels
• Signposting to Invest NI for further support
© Brilliant Red Ltd 1997-2015

R&D
Innovation vs Sales
TIP: Every idea MUST be commercially challenged!

Andy Millar
www.investni.com

Overview and Technology Transfer
Overview and Technology Transfer
Andrew Millar

4000+ staff
600+ offices
55+ countries
European Trade
area 18m +
businesses &
population 700m+
Worlds largest
technology
transfer database
What is the EEN?

The Enterprise Europe Network in England N. Ireland & Wales
Funded jointly by the European Commission’s Executive Agency for
SMEs (EASME) and Innovate UK (previously the TSB).
Hosted in N.Ireland by Invest NI
21 Consortia Partners including Universities, Chambers of Commerce,
Government and Local Government Agencies and private innovation
companies
€75m project over 6 years designed to stimulate innovation in SMEs
EEN in the UK

EEN in the UK

• Help businesses innovate through international
collaboration
• Help bring ideas to commercialisation
• Inspire internationalisation
• Help business access funding for R&D (H2020 and
UK) and access to finance
• Innovation management advice & support
• Act as an agent to help the EU implement its SME
and Business Strategies
Our key aims

EEN Support for Business
Information
Advice and
Support
Skills and
Training
Find and
create
opportunities
Partnership
brokerage
Coaching and
Mentoring

Information
Advice and
Support
Skills and
Training
Find and create
opportunities
Partner
Identification
Coaching
and
Mentoring
News and Events
Brokerage opportunities
EU Legislation and Regulation
Contacts in other countries
Market information
H2020

Information
Advice
and
Support
Skills and
Training
Find and
create
opportunities
Partnership
brokerage
Coaching and
Mentoring
Strategic Reviews of:
Internationalisation
Commercialisation
Access to Finance
Access to Funding Advice and
Support (inc H2020)
Expert signposting to other
relevant services
NO WRONG DOOR!

Information
Advice and
Support
Skills and
Training
Opportunity
Identification
Partner
Identification
Coaching
and
Mentoring
Information
Skills and
Training
Find and create
opportunities
Partnership
brokerage
Coaching
and
Mentoring
Entrepreneurial Skills Training
Business Model Canvas
Training
Pitching your business for
international collaboration:
• Networking strategies
• Proposition Development
• Elevator Pitch
Development
• Cultural awareness

Information
Advice and
Support
Skills and
Training
Find and
create
opportunities
Partnership
brokerage
Coaching
and
Mentoring
Partner Opportunities
Database
(commercial thru to R&D)
Matching process
Email alerts
RSS feeds
Brokerage Events
Technology Missions

Information
Advice and
Support
Skills and
Training
Find and
create
opportunities
Partnership
brokerage
Coaching and
Mentoring
Honest broker role
Agreement templates
Agreement negotiations
IP advice
Hosting meetings
Translation

Information
Advice and
Support
Skills and
Training
Find and
create
opportunities
Partnership
brokerage
Coaching
and
Mentoring
H2020 SME Instrument M&C
Innovation Management
• CEN/TS 16555-1
• Innovate 2 Succeed
• IMP3rove

Participants

Contact
www.enterprise-europe.co.uk
www.enterprise-europe.co.uk/content/about_enterprise_europe_network_uk/the_regions/northern_ireland/
@EEN_InvestNI
andrew.millar@investni.com

Questions & Answers
www.investni.com

Horizon 2020 - the €80 billion R&D Fund

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