E-commerce has grown by leaps and bounds in the past few years. With the availability of different products, the customer base for such products is also different. The reasons for them to shop online also vary and this makes it extremely important for online businesses to find out what customers are looking to shop for online and how to meet their expectations. This presentation talks about the different kinds of e-commerce customers and how businesses can satisfy them. Invensis Technologies provides Customer Loyalty Program Management and Customer Retention Services to help your business maintain customer’s interest and execute effective customer acquisition and sales strategy. Make sure that you meet your business targets by satisfying your customers by partnering with Invensis Technologies. (http://www.invensis.net). Invensis Technologies is an ISO certified and a leading Business Process Outsourcing Company that provides cost effective Customer Loyalty Program Management and Customer Retention Services that satisfy various organizational requirements such as processing forms, capturing, verifying and cleaning data, reviewing any risks or possibility of fraud and database updating to help your business focus on its core operations. For more details please visit: http://www.invensis.net/sales-acquisition-outsourcing/outsource-customer-loyalty-program-management-services.php To find out more about our services and benefits of partnering with us, please contact us at sales{at}invensis{dot}net or you can call us from US +1(302)-261-9036 ; UK +44 203 411 0183 ; AUS +61 3 8820 5183 ; IND +91 80 41155233.

2. Internet has become the
preferred medium
for buying and selling goods.

3. ‘E-commerce is the fastest growing
retail market in Europe’
-Center for Retail Research

4. With the boom in the online retail industry,
understanding why more customers
prefer to shop online
becomes necessary.

5. ‘Low prices are not the sole reason for
increase in online shopping.’
– 2013 Survey

6. Here are some reasons why there is steady
rise in customers shopping online…

7. Better Selection:
A great motivating factor
to shop online is the wide
range of products to
choose from.

8. Free Shipping:
Free shipping on bulk
orders is a great
incentive to log on and
start shopping.

9. Lower Prices:
Unlike brick and mortar stores,
online stores offer huge
discounts on branded items.

10. Discreet Purchases:
Customers prefer purchasing some items in a discreet
manner which is made possible through online stores.

11. Price Comparison:
Prices of various products can be compared in a fraction
of time at the customer’s convenience.

12. Convenience:
Online shopping saves time as well as gives access to
products which might not be available locally.

13. The online shopping
industry houses different
businesses having their
own unique end users.

14. Online retailers face the challenge
of identifying customers, making
the first sale and retaining them
over a long period of time.

15. Six Types of eCommerce Customers
and Tips to Satisfy Them are…
1. Surfers

16. Surfers may or may not be
looking to shop and usually
just browse through different
websites to kill time.

17. Surfers can be converted into loyal customers
by regular promotions on social networking
sites to shape their opinion and make them
visit the site more often.

18. 2. Researchers

19. Researchers are patient
shoppers who are not
driven by impulse.

20. They will go through every site comparing
prices, shipping cost, discounts and other
aspects before making a purchase.

21. Researchers can be converted into loyal
customers through live chats and
personalized emails.

22. 3. Focused Customers

23. Focused customers are
product driven and know
exactly what they are
looking for when they log
on to a site.

24. An accurate and speedy search tool
which quickly identifies the product is
necessary to convert focused customers.

25. 4. Sales/Discount
Driven

26. Sales or discount driven
customers scout for a good
deal looking for bargains and
discounts on the products
they want to purchase.

27. Highlighting the potential savings on the
product which the customer wants to
purchase is the best way to grab their
attention.

28. 5. Impulsive/One-Time
Customers

29. These kinds of customers will make an
impulsive purchase if they find something
to their liking on the web store.

30. Excellent after sales service, special
discount occasions and updates via
newsletters are the best methods to
convert them into returning customers.

31. 6. Loyal Customers

32. Loyal customers are returning customers
and account for nearly 80% of a website’s
sales.

33. Loyalty points, rewards, sneak preview of
items yet to be released and special discounts
on birthdays are methods to retain customers.

34. E-commerce businesses can
create an unbeatable success
mantra by implementing
strategies by keeping in mind
the different type of customers.

35. Invensis provides a wide range of
Customer Loyalty Program Management
and Customer Retention Services.

36. Through Customer Loyalty Program Management
Services, Invensis caters to different requirements of
the business such as:
Processing forms
Capturing, verifying and cleaning data
Managing data and workflow
Updating and maintaining the database
Reviewing any risks or possibility of fraud
Promoting and marketing your brand through different
media
Analyzing and reporting customer responses
Updating the database

37. Invensis is an ISO 9001 and 27001
certified company and has served
200+ clients around the world.

38. To find out more about the services offered
and benefits of partnering with Invensis,
please contact us at sales@invensis.net