1. interTrend Communications Inc
Digital Capabilities
January, 2012

2. interTrend Digital Capabilities
interTrend Communications is an award-
winning full-service communication agency specializing
in the Asian American market. Founded over 20 years
ago, our agency is the most digitally savvy Asian market
agency in the industry. We deliver comprehensive web,
social, and mobile solutions for our clients, developed
in a number of technologies to best match the needs
of each project.
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3. Our Capabilities
Web:
Digital Strategy
Information Architecture
User Experience Design
Back-end Development (HTML, HTML5, JavaScript, ASP.NET, Python)
Social:
Social Monitoring
Engagement Strategy & Execution
Community Management
Mobile:
iOS & Android App Development
QR Codes Strategy
TXT CRM Solutions
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4. Our Process
Discovery:
Research, User Interviews, Content Audit, Digital Strategy,
Community Management
Design:
Information Architecture, Content Creation, User Experience
Design, Interface Design
Development:
Production, Programming, Database Migration, Mobile
Development, Quality Assurance Testing, Deployment
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5. Web
Digital Strategy
Information Architecture
User Experience Design
Back-end Development
Purpose
Create engaging user experiences online, delivering relevant content on the
most strategically appropriate platforms
Methodology
Research consumer web behavior and map strategy and user interface design
to create an engaging experience
Deliverables
Wireframes, User Interface Designs, Database Migration, Back-end
Programming (HTML, HTML5, JavaScript, ASP.NET, Python)
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6. Web
Pivot site
Challenge: Create a new brand and
online presence for a sports
marketing agency.
Solution: Pivot Sports Marketing
was born. The site design had to
speak to the focus on young adults
and give the impression of
expertise and experience, despite
being a brand new entity.
Results: Launched identity and site
in conjunction with a 3 on 3
basketball tournament that
attracted over 80 teams
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7. Web
Toyota Corolla & Camry Sites
Challenge: Create engaging expereinces
in English, Chinese, Korean, and
Vietnamese to promote new models of
the Toyota Corolla and Camry.
Solution: Launched “hub” pages for
each, off of toyota.com in order to
present a stand-alone experience,
while also keeping sales funnel actions,
like find a dealer, a click away.
Results: Over 2mm views of videos and
20,000 page likes
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8. Web
State Farm Chinese Landing
Page
Challenge: Create a one-page site
that explains the benefits of State
Farm and allows users to quickly
find an agent.
Solution: The landing page uses
easily scannable copy points and an
“agent locator” that stands out, to
focus users on the most important
actions to take on the page.
Results: 30,000 Monthly Unique
Visitors, Driving calls and clicks to
Find an Agent
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9. Social
Social Monitoring
Engagement Strategy & Execution
Community Management
Purpose
Monitor social channels for conversations about the brand, engage
consumers in conversations, accelerate conversations, and build communities
on social platforms
Methodology
Listen for conversations online, utilize monitoring and engagement tools and
a social “playbook” to begin participating in conversations, build and manage
community on social platforms
Deliverables
Monitoring channel setup, Social Playbook, Engagement Decision Guide,
Community Strategy Document
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10. Social
Bibigo Engagement
Challenge: Help launch the first
U.S. location of a Korean restaurant
chain using social media to create
buzz and build a community.
Solution: We helped build the
Twitter and Facebook accounts and
created a social media “playbook”
to allow community managers to
know how and when to respond to
people posting about the new
restaurant.
Results: Over 500 fans within four
weeks of opening
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11. Social
Toyota Corolla Miku Facebook
Tab
Challenge: Launch a presence on Facebook
to promote our Corolla campaign while
leveraging and growing the overall Toyota
USA Facebook page.
Solution: Built a custom tab that allowed
users to contribute a 10 second video clip
to be shown at a concert event.
Results: Drove likes of the page and
garnered over 2,000 video submissions
over a six week period.
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12. Social
State Farm I’m Connected
Facebook App
Challenge: Create a fun experience in
both English and Chinese to drive
traffic from banners on Chinese and
Asian Indian websites.
Solution: The I’m Connected app
shows users their friends’ “likes” and
makes a quiz out of guessing which
“like” two random friends both share.
Results: In 12 months build over
35,000 installed users and are now
expanding to Spanish.
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13. Mobile
iOS & Android App Development
QR Codes Strategy
TXT CRM Solutions
Purpose
Develop rich mobile solutions on the most strategically relevant
platforms. Leverage QR and TXT to promote downloads and connect
consumers to online content
Methodology
Research consumer mobile usage and map strategy and user interface
design to create an engaging experience
Deliverables
Wireframes, Screen Designs, Mobile-optimized web pages, Native iOS &
Android apps
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14. Mobile
Toyota Shopping Tool
Challenge: Help drive downloads of the
Toyota Shopping Tool iPhone and Android
apps.
Solution: Using the virtual popstar Hatsune
Miku from our Corolla campaign, we created
an Augmented Reality experience where a
user could install the app to see Hatsune
dance on their desktop, kitchen table, or
where ever they could point their camera
phone.
Results: App downloads went up 600% on
the day of release and went from average of
40 downloads a day to 800.
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15. Mobile
East West Bank Mobile App
Challenge: Create a mobile experience
to match their online Facebook game
that we also created.
Solution: Leveraging the design and
code from the Facebook app, we were
able to create a stand-alone, native iOS
app, available through the Apple App
Store, to extend the game experience
from desktop to a mobile phone.
Results: The mobile app is launching in
February 2012.
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16. Mobile
GO HD iOS App
Challenge: Find a better way for users
to share what’s going on around
them.
Solution: Created the world’s first
location-based video sharing
application. Users can, either
anonymously or under a username,
contribute 30 second video clips to
the app. Users can then see where
content is being added and browse
using a map to view content.
Results: The app was reviewed in
techcrunch, PSFK, and
ReadWriteWeb in the first week it
was launched.
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17. Thank You!
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