Big data, big deal, Acxiom

•Als PPTX, PDF herunterladen•

0 gefällt mir•840 views

Internet World

Technologie

BIG DATA, BIG DEAL
Matt Hollingsworth
Managing Account Director

© 2013 Acxiom Corporation. All Rights Reserved.

© 2013 Acxiom Corporation. All Rights Reserved.

5 exabytes of data were created
between the dawn of civilisation and 2003
– that much information now becomes
available every two days

© 2013 Acxiom Corporation. All Rights Reserved.

Every Minute
(July 2012)
•
•
•
•
•

48 hours – YouTube
684,478 – Facebook shares
571 – New websites
100,000 – tweets
3,600 – new instagram
photos

• Today ???
Source: www.domo.com

© 2013 Acxiom Corporation. All Rights Reserved.

Volume
Velocity

Variability

© 2013 Acxiom Corporation. All Rights Reserved.

Focused &
peripheral vision

© 2013 Acxiom Corporation. All Rights Reserved.

Why should we care?

© 2013 Acxiom Corporation. All Rights Reserved.

STEP 1: Put the Consumer First
Agree the consumerrelated business
problems you’re trying
to address with Big
Data

Deliverable: “Project Brief” – describe key issues
and impact
© 2013 Acxiom Corporation. All Rights Reserved.

STEP 2: Define the starting line
Audit the data you
have & identify the
data you need

Deliverable: comprehensive list of raw materials
and gaps
© 2013 Acxiom Corporation. All Rights Reserved.

STEP 3: Create Plan A
Plan to test &
invest in
proportion to
the strength of
your analysis
and findings

Deliverable: Vision of how Big Data can work for you &
your organisation
© 2013 Acxiom Corporation. All Rights Reserved.

STEP 4: Test Big Data
Deploy a proof of
concept to test & learn

Deliverable: Solid body of evidence to support your business
case
© 2013 Acxiom Corporation. All Rights Reserved.

STEP 5: Emulate Human Vision
Create a roadmap to
operationalise proven
approaches; identify
& test new ones

Deliverable: strategic & tactical plan
© 2013 Acxiom Corporation. All Rights Reserved.

Frequent
Flyer
Programme
Double digit
growth driven
from enhanced
Consumer
Analytics

Results
Results
International Credit Card
Reduction in Direct Mail
costs by 10% and increase
in Customer Acquisition by
20%

© 2013 Acxiom Corporation. All Rights Reserved.

The case of the
Grease-Clogged Sewers

© 2013 Acxiom Corporation. All Rights Reserved.

14

© 2013 Acxiom Corporation. All Rights Reserved.

Big Data is real & represents
both an opportunity & a
threat.

© 2013 Acxiom Corporation. All Rights Reserved.

Thank you!
Any questions?

© 2013 Acxiom Corporation. All Rights Reserved.

© 2013 Acxiom Corporation. All Rights Reserved.

Weitere ähnliche Inhalte

Was ist angesagt?

Adoption of IoT accelerating flexible energy useWayne Pales

Machine Learning with AyasdiAyasdi

Accenture Liquid Application StudioAccenture Technology

ILRI Research Methods Group (RMG): Unified research computing platformILRI

Agile beyond it case study sanika bhideapgionline

SiS Intelligent Energy Management Platt 2007guestb40d60

Impact of network analytics in it opsGAVS Technologies

Green It Cio Peer Group 12 08James Sutter

SEIT 2013: A Categorization of Green Practices used by Dutch data centersGiuseppe Procaccianti

Eneco roy mullerBigDataExpo

Data science a glanceAdekunle Babatunde Anthony

Every angle jacques adriaansenBigDataExpo

Leading Hyper-V Backup SolutionNakivo

Seattle Code Camp 2016- Role of Data Science in HHealthcareRuba Qaqish

Project Control - Your Driver to Enterprise Profitability - Iain Graham, Sale...Mediehuset Ingeniøren Live

Predictive analytics for modern businessVijayMohan Vasu

Four steps to Digital ConvergencePowerfluence

Accenture Security Framework for AWS: Monetary Authority of Singapore GuidelinesAccenture Operations

Energy Productivity - Is the Indian Industry ready for it?Umesh Bhutoria

Designing in the "New" Digital EconomySociotechnical Roundtable

Was ist angesagt? (20)

Adoption of IoT accelerating flexible energy use

Machine Learning with Ayasdi

Accenture Liquid Application Studio

ILRI Research Methods Group (RMG): Unified research computing platform

Agile beyond it case study sanika bhide

SiS Intelligent Energy Management Platt 2007

Impact of network analytics in it ops

Green It Cio Peer Group 12 08

SEIT 2013: A Categorization of Green Practices used by Dutch data centers

Eneco roy muller

Data science a glance

Every angle jacques adriaansen

Leading Hyper-V Backup Solution

Seattle Code Camp 2016- Role of Data Science in HHealthcare

Project Control - Your Driver to Enterprise Profitability - Iain Graham, Sale...

Predictive analytics for modern business

Four steps to Digital Convergence

Accenture Security Framework for AWS: Monetary Authority of Singapore Guidelines

Energy Productivity - Is the Indian Industry ready for it?

Designing in the "New" Digital Economy

Andere mochten auch

Acxiom presentation to Forrester Marketing Forum Nov 2009Tim Suther

Sanal siniflarGÜRKAN AKKAN

Experian dv2020 - the new rules of customer engagement - emea research reportAltan Atabarut, MSc.

Tues11 0815 live_rampMediaPost

Marketing Suite brochure - June 2015Joshua Soros

Oracle Directory Services - Customer PresentationDelivery Centric

Building a Strong Foundation for Your Cloud with Identity ManagementNishant Kaushik

OOW13: Next Generation Optimized Directory (CON9024)GregOracle

Nielsen's Marketing Effectiveness Philosophy; utilising innovative marketing ...MRS

Edge 2016 measuring what mattersakamaidevrel

Overview Oracle Identity Management tijdens AMIS Simplified Security seminarGetting value from IoT, Integration and Data Analytics

Adometry - LiveRamp Webinar Deck: The Missing LinkAdometry by Google

Loyalty Platform Bro. Final 9_24_2015Mary Anne Faneuf

Security Transformation Servicesxband

THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016Filipp Paster

About Experiandeenabarnes

Big Data and AnalyticsCameron. A. Bradbury

Iam suite introductionwardell henley

Adobe BrochureMary Anne Faneuf

The Future of Information - Experian Knows Big Data AnalyticsExperian Global Decision Analytics

Andere mochten auch (20)

Acxiom presentation to Forrester Marketing Forum Nov 2009

Sanal siniflar

Experian dv2020 - the new rules of customer engagement - emea research report

Tues11 0815 live_ramp

Marketing Suite brochure - June 2015

Oracle Directory Services - Customer Presentation

Building a Strong Foundation for Your Cloud with Identity Management

OOW13: Next Generation Optimized Directory (CON9024)

Nielsen's Marketing Effectiveness Philosophy; utilising innovative marketing ...

Edge 2016 measuring what matters

Overview Oracle Identity Management tijdens AMIS Simplified Security seminar

Adometry - LiveRamp Webinar Deck: The Missing Link

Loyalty Platform Bro. Final 9_24_2015

Security Transformation Services

THE NIELSEN TOTAL AUDIENCE REPORT: Q2 2016

About Experian

Big Data and Analytics

Iam suite introduction

Adobe Brochure

The Future of Information - Experian Knows Big Data Analytics

Ähnlich wie Big data, big deal, Acxiom

Bracing for the Big One: B2B Systems and Processes that Think for Themselves!Jack Shaw

Marketing in a Post-PC WorldVladimir Mehakovic

The Five Markers on Your Big Data JourneyCloudera, Inc.

Community Conference 2013 - Building your social strategy, Jeremiah OwyangSeismonaut

Digital transformation and the role of cloud computing Capgemini Mark Skilt...Mark Skilton

201306 aimia big data beyond the hype v1Datalicious

Data Strategy - Executive MBA Class, IE Business SchoolGam Dias

Big Data Analytics in light of Financial Industry Capgemini

Getting Started in Big Data-Fueled E-Commercejradisson

Pivotal: Data Scientists on the Front Line: Examples of Data Science in ActionEMC

The top trends changing the landscape of Information ManagementVelrada

Aiimi Insurance Breakfast BriefingAiimiLtd

Big Datacadmef

The Journey to Success with Big DataCloudera, Inc.

Guarding and Growing Personal Data Valueaccenture

Big Data & Analytics, Peter JönssonIBM Danmark

How Insurers Can Tame Data to Drive InnovationCognizant

Modernizing Architecture for a Complete Data StrategyCloudera, Inc.

How Human Resources processes are improved by Advanced Analytics and Big DataCapgemini

Big data trendsdirections nimführ.pptAravindharamanan S

Ähnlich wie Big data, big deal, Acxiom (20)

Bracing for the Big One: B2B Systems and Processes that Think for Themselves!

Marketing in a Post-PC World

The Five Markers on Your Big Data Journey

Community Conference 2013 - Building your social strategy, Jeremiah Owyang

Digital transformation and the role of cloud computing Capgemini Mark Skilt...

201306 aimia big data beyond the hype v1

Data Strategy - Executive MBA Class, IE Business School

Big Data Analytics in light of Financial Industry

Getting Started in Big Data-Fueled E-Commerce

Pivotal: Data Scientists on the Front Line: Examples of Data Science in Action

The top trends changing the landscape of Information Management

Aiimi Insurance Breakfast Briefing

Big Data

The Journey to Success with Big Data

Guarding and Growing Personal Data Value

Big Data & Analytics, Peter Jönsson

How Insurers Can Tame Data to Drive Innovation

Modernizing Architecture for a Complete Data Strategy

How Human Resources processes are improved by Advanced Analytics and Big Data

Big data trendsdirections nimführ.ppt

Mehr von Internet World

eCommerce Performance: What is it costing you, and what can you do about it? ...Internet World

70% of companies don't know how their brands are performing. Do you know? M-B...Internet World

Your customers deserve data driven communications, Communicator CorpInternet World

Step Away From the Open Rates! Communicator CorpInternet World

International Supply Chain, TripAdvisorInternet World

Real Time – All The Time; How can I get the greatest value from my investment...Internet World

More Signal Less Noise; Why attention matters, and engagement is a tactic not...Internet World

Blending online promotion and offline gathering for measuring revenue, Eventb...Internet World

The secrets to gaining strong rank in Yandex, WordbankInternet World

Channel Crossing: Get creative with PPC data to inform your digital strategy,...Internet World

Converting PPC Traffic: How one search campaign produced a 302% increase in p...Internet World

Kenshoo and attribution, KenshooInternet World

The new display powered by big data personalisation, myThingsInternet World

Global SEO, terminology and translation; How to manage successful internation...Internet World

Top 25 brands and their mobile strategy, Web spidersInternet World

Identify your customer’s stress & make it go away, CreativevirtualInternet World

Mobile UX: We’re still human- Understanding the people behind the screen, Rea...Internet World

Why email is (still) the killer app, StriataInternet World

Blasting the analytics myths - what your users do vs. what you think they do,...Internet World

Is marketing automation just automated marketing? eMarsysInternet World

Mehr von Internet World (20)

eCommerce Performance: What is it costing you, and what can you do about it? ...

70% of companies don't know how their brands are performing. Do you know? M-B...

Your customers deserve data driven communications, Communicator Corp

Step Away From the Open Rates! Communicator Corp

International Supply Chain, TripAdvisor

Real Time – All The Time; How can I get the greatest value from my investment...

More Signal Less Noise; Why attention matters, and engagement is a tactic not...

Blending online promotion and offline gathering for measuring revenue, Eventb...

The secrets to gaining strong rank in Yandex, Wordbank

Channel Crossing: Get creative with PPC data to inform your digital strategy,...

Converting PPC Traffic: How one search campaign produced a 302% increase in p...

Kenshoo and attribution, Kenshoo

The new display powered by big data personalisation, myThings

Global SEO, terminology and translation; How to manage successful internation...

Top 25 brands and their mobile strategy, Web spiders

Identify your customer’s stress & make it go away, Creativevirtual

Mobile UX: We’re still human- Understanding the people behind the screen, Rea...

Why email is (still) the killer app, Striata

Blasting the analytics myths - what your users do vs. what you think they do,...

Is marketing automation just automated marketing? eMarsys

Kürzlich hochgeladen

CNv6 Instructor Chapter 6 Quality of Servicegiselly40

Evaluating the top large language models.pdfChristopherTHyatt

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer

Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1

2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong

GenAI Risks & Security Meetup 01052024.pdflior mazor

How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes

Tech Trends Report 2024 Future Today Institute.pdfhans926745

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia

Finology Group – Insurtech Innovation Award 2024The Digital Insurer

Artificial Intelligence: Facts and MythsJoaquim Jorge

Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services

08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo

🐬 The future of MySQL is Postgres 🐘RTylerCroy

Histor y of HAM Radio presentation slidevu2urc

GenCyber Cyber Security Day PresentationMichael W. Hawkins

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93

Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer

[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745

Kürzlich hochgeladen (20)

CNv6 Instructor Chapter 6 Quality of Service

Evaluating the top large language models.pdf

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Boost Fertility New Invention Ups Success Rates.pdf

2024: Domino Containers - The Next Step. News from the Domino Container commu...

GenAI Risks & Security Meetup 01052024.pdf

How to Troubleshoot Apps for the Modern Connected Worker

Tech Trends Report 2024 Future Today Institute.pdf

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Finology Group – Insurtech Innovation Award 2024

Artificial Intelligence: Facts and Myths

Strategies for Landing an Oracle DBA Job as a Fresher

08448380779 Call Girls In Greater Kailash - I Women Seeking Men

Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...

🐬 The future of MySQL is Postgres 🐘

Histor y of HAM Radio presentation slide

GenCyber Cyber Security Day Presentation

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff

Axa Assurance Maroc - Insurer Innovation Award 2024

[2024]Digital Global Overview Report 2024 Meltwater.pdf

Big data, big deal, Acxiom

3. Every Minute (July 2012) • • • • • 48 hours – YouTube 684,478 – Facebook shares 571 – New websites 100,000 – tweets 3,600 – new instagram photos • Today ??? Source: www.domo.com © 2013 Acxiom Corporation. All Rights Reserved.

7. STEP 1: Put the Consumer First Agree the consumerrelated business problems you’re trying to address with Big Data Deliverable: “Project Brief” – describe key issues and impact © 2013 Acxiom Corporation. All Rights Reserved.

9. STEP 3: Create Plan A Plan to test & invest in proportion to the strength of your analysis and findings Deliverable: Vision of how Big Data can work for you & your organisation © 2013 Acxiom Corporation. All Rights Reserved.

12. Frequent Flyer Programme Double digit growth driven from enhanced Consumer Analytics Results Results International Credit Card Reduction in Direct Mail costs by 10% and increase in Customer Acquisition by 20% © 2013 Acxiom Corporation. All Rights Reserved.

Big data, big deal, Acxiom

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (20)

Ähnlich wie Big data, big deal, Acxiom

Ähnlich wie Big data, big deal, Acxiom (20)

Mehr von Internet World

Mehr von Internet World (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Big data, big deal, Acxiom