China is a competitive business environment, with many international companies having now operated here for a number of decades and with a daunting spread of local competitors.

1. Business and Competitive
Intelligence in China
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@intelligence2a
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2. How does a company
get that competitive
edge?
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3. Strategic intelligence is a first step
 This means making informed business decisions
quickly.
 Managers need market mapping, deep understanding
of supply chains, knowledge of where the decisions are
made and of who controls what and where.
 The very nature of strategic intelligence means that
much of what researchers discover is new and
surprising.
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4. What exactly is strategic or competitive intelligence?
Marketing
Customer
Market Entry
Loyalty
Business
and
Competitive
Intelligence
Change Employee
Management Retention
Business
Communications
Development
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5. Cultural considerations
 The culture-specific aspects of a market always present
an interesting challenge to the business intelligence
professional and China is certainly no disappointment
in that respect.
 Protecting information is an important characteristic
of the local culture, along with a reluctance to be held
responsible for losing it. If a research respondent
perceives any risk associated with releasing
information or providing feedback, they will often
choose to simply provide no response at all.
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6. Cultural considerations
• Firstly, there’s communication.
1
• Secondly, is the approach to information collection and dissemination.
2
• Another key aspect of the local culture which is often overlooked is its sheer
enormity. In a market the size of China, geographic differences are wide and
3 industries are often fragmente.
Patience is a virtue – admit early on in the strategic
intelligence process that you are never going to have enough data and work
to piece together parts of the puzzle over time.
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7. Looking ahead
 The market is complex and ever changing. Strategic
business decisions must be informed by strategic
intelligence, which includes insight into customer,
market and competitor behaviour.
 Specialized analysis, individually tailored solutions and
valued insight must all be taken into consideration.
 In China, guesswork just doesn’t cut it.
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8. Competitive Intelligence Trainings
 Inside full edition of Course:
 how competitive intelligence (CI) works, including some of the
techniques used to conduct competitive intelligence
 and is aimed for CEOs, Top Managers, Managers, Marketing and PR
managers interested in using the Competitive Intelligence concept.
 Language: English.
 Target audience: CEOs, Top Managers, Managers, Marketing
and PR managers.
 Professionally-recorded audio lessons: 12 mp3 audio
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 61 page Competitive Intelligence Startup Level 1 and
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 69 slide presentation on Competitive Intelligence Startup
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 20 ready-to-use Competitive Intelligence templates
(Word .docx file,Adobe PDF file)
Buy full version of Competitive Intelligence Startup Course,
Level 1 and Level 2
www.Intelligence2act.com
for $148.5 Save 25%
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9. more information
about
China Business Training,
free packs and trial version in:
www.china-business-connect.com
how doing business with China Company:
trainings, step-by-step guides, reports, case studies