The Shawinigan Entrepreneurship Centre inaugurates Quebec's first mobile art collection called "Woven Images" created by Intelegia's Mobile Art Lab. Photographers from Mauricie and Montreal regions photographed the old Wabasso Cotton Mill being renovated using only smartphone apps. This first exhibition organized by Intelegia's Laboratory of Mobile Art is a tribute to human's ability to transform and adapt. The collection's works will be on display at the inauguration on November 23rd at the House of Culture Francis Brisson.

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Launch in Shawinigan of Quebec’s first mobile art collection
Shawinigan‐Montreal, November 23, 2012 ‐ The Shawinigan Entrepreneurship Centre (CES) inaugurates its first
permanent collection of iphonography, entitled "Woven Images", a first in Quebec created by Intelegia’s Mobile
Art Lab.
"When art meets entrepreneurship, we know that there are visionaries in the city," says Isabelle Poirier, president
of Intelegia who audaciously accepted the challenge presented by Daniel Beliveau, Director of the Shawinigan
Entrepreneurship Centre, to find an innovative way to support start‐ups.
On September 1st, 2012, Intelegia’s Mobile Art Lab team invited photographers from the Mauricie and Montreal
regions ‐ the latter being currently one of the cradles of mobile art in the province ‐ to shoot the 1910 Wabasso
Cotton Mill currently being recycled into a 21st century building before its official reopening. "The old Wabasso
building stands to remind us that society’s industrial fabric is constantly changing and that entrepreneurs have no
choice but to adapt and innovate in order to materialize their ideas. Artists also need to reinvent themselves
constantly. That’s the thread that weaves the collection: art meets commerce." says Isabelle Poirier.
Through creative process, these photographs were reworked and retouched but using only smartphone
applications. "The photos are unique and inspiring. The collection presents various contemporary mobile art trends
like the Graphists and the Pictorialists," explains Intelegia’s president.
This first exhibition organized by Intelegia’s Laboratory of Mobile Art is a tribute to human’s genius to transform
and adapt. In the Center’s creative free space, entrepreneurs, like artists, will be able to reinvest themselves.
The work of the following photographers and active “igers” part of the collection include: Jaclyn Turner
(@jaclyn_T), Mathieu Perron (@matness), Geneviève Trudel (@getrudel), Mana Hemami (@Caramilk), Pierre
Charbonneau (@charby57), Stephane Daoust (@stephanedaoust), Sven (@pixetoile) and Isabelle Poirier
(@isabellepoirier).
Intelegia also wishes to thank Michel Angers, Mayor of Shawinigan, Daniel Beliveau, Director, Shawinigan
Entrepreneurship Center, Clémence Bélanger, Museologist, Cultural Corporation and Luke Arvisais, CEO of CLD
Shawinigan for their support and contribution to the success of the permanent collection.
The inauguration will be held on November 23rd at the following address: House of Culture Francis Brisson,
located at 15, 6th Avenue, in Shawinigan (Grandmère sector). Follow us on Facebook – “Images Tissées”, on
November 23rd, at 5PM and on Instagram “#ArtCES ".
About Intelegia
Headquartered in Montreal, Canada, Intelegia develops and implements marketing strategies leveraging
social media in support of economic development, tourism, industry and finance. Intelegia provides training in
North America and in Europe on online marketing research, strategic analysis techniques and the use of social
media in marketing and communications. Intelegia publishes a weekly blog post regarding best practices,
approaches and tips on the use of social media applications for business. The blog was launched in 2006 and is
read in more than 30 countries. Posts can be read at www.intelegia.com/en.
Contact:
Isabelle Poirier
514‐443‐2148