A new mobility of the future will be focusing on usability instead of ownership (Mobility as a Service = MaaS). What role does public transportation play? How does new mobility get more attractive than owning a personal vehicle? Why are there currently no convincing, large-area solutions? These and other questions will be answered by Andreas Fehr, insertEFFECT, specialist in the field of Service Design for Mobility as a Service (MaaS). Andreas will show how a combination of several design disciplines, like Service Design and User Experience, works in the young field of Mobility Experience Design and share his experience in implementing this approach in an agile software development process.

1. Source: https://imgs.6sqft.com/wp-content/uploads/2014/10/21022153/bike-1.jpg

2. Source: http://www.eileenmoylan.com/wp-content/uploads/2011/06/IMG_2502.jpg

3. Source: https://www.rand.org/pubs/research_reports/RR443-2.html
Source: https://www.volocopter.com/de/company/

4. Source: http://www.next-future-mobility.com
Source: https://www.rinspeed.eu/de/Snap_48_concept-car.html Source: hhttps://www.cnet.com/roadshow/news/honda-uni-cub-promotes-our-fat-lazy-future/

5. Source: http://www.coolthings.com/scrooser-motorized-kick-scooter/

6. Source: http://telematicswire.net/mobility-as-a-service-maas-launches-first-on-demand-mobility-service-in-finland/

7. Distance
QuotientofallDistances
Walk
Bicycle
Busses
&
Tram
local train
long-distance
train
plane
Source: http://www.team-red.net

8. technical
usable
meaningful
desirable
Source: Prof. Dr. Krömker, TU Ilmenau

10. https://www.concarexpo.com/fileadmin/Redaktion/Bilder/Slider/slider_2_big.jpg

13. Providers of public transportation must develop into providers
of mobility, or start cooperating with those in order to avoid
displacement; in this connection, they need support.
In the near future manufacturers of public transportation will
become operators or providers of public transportation, who
want to integrate into the platform of providers of mobility (e.g.
Daimler Trucks)
In the future there will be white label providers for mobility,
acting under the name of nowadays providers of public
transportation.
The tasks of providers of public transportation will be reduced,
today preparation and execution of timetables; in the future:
provision of data and utilisation on demand.

20. Built PrototypesFrontend: Mobility Stack
Personal Mobility Assistant

23. Source: from the depths of the Internet

24. Source: from the depths of the Internet