5. DYNAMICALLY
DETECT
Detect leading indicators of breach activity and security issues
across the dynamic enterprise
PROTECT
Dynamically respond to protect the systems your
business depends upon
CONNECT
Make security results visible,
measurable and accountable
5
15. Choose Your Words Carefully
Discuss business impact with their words & terms
Frame risks and opportunities in terms of
Revenue, Profit, Customers, Reputation, Costs, ROI
Leverage annual reports, internal documents, business plans, etc.
When in doubt, up-level the conversation