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Advanced Social Media Strategies: Build Brand, Create Customers and Energize Evangelists
1. Advanced Social Media Strategies:
Build Brand, Create Customers and
Energize Evangelists
Presented by:
@KentLewis
Formic Media, Inc.
Twitter: @FormicMedia | FormicMedia.com
2. Formic Background
Launched in 2008 to service small business & partners
Specializes in search, social and website development
100% of Account Team Google AdWords Certified
7 employees & 30+ clients
Strategic partnerships (Microsoft, AlphaGraphics, etc.)
Focus on education via monthly Seminar Series
3. Advanced Social Media Agenda
Facebook
Twitter
LinkedIn
YouTube
SlideShare
Quora
Foursquare
16. SlideShare: Formic Media
Create & optimize profile
Upload & optimize slides
Utilize for research & sales
17. Quora: Q&A
Ask & answer questions
Syndicate to blog & Twitter
Secure Best Answers
18. Foursquare: Check-in/LBS
Claim listing & ad Specials
Monitor tips & reward Mayor
Consider News Page & Badge
19. Summary
Customize profiles, using latest tools & tech
Focus on R&D & customer service via social
Optimize profiles to increase visibility in search
Create educational âthought leadershipâ content
Develop sales-centric content strategies
Test advertising on social all platforms
Treat social fans & followers as affinity partners
20. Questions & Answers
Attend our next Seminar on 5.11: Sales Success
Visit our SlideShare account for past Seminar presentations
Sign up for our monthly email newsletter
Read our blog or follow us on Twitter (@FormicMedia)
Read articles & white papers in Anvil Resources section
Reach out to us with questions & partner opportunities
Kent Lewis John McPhee
President & Founder Account Director
Formic Media, Inc.
www.FormicMedia.com