Q4 2014 Network Research reports on the latest mobile device and OS share trends on InMobi Network for Sub Sahara Africa

1. insights@inmobi.com @InMobiwww.inmobi.com / /
21%
Ad impressions on
InMobi network
in Sub Sahara Africa
are on mobile apps.
Nokia 6280
Dorado Wap Browser
Apple iPhone
Nokia Nokia Asha 200
Nokia X2-01
SUB SAHARA AFRICA MARKET OVERVIEW
Handset Share Of Impressions Manufacturer’s Share Of Impressions
Mobile
App
31.9% 5.5%33.2%
iOSNokia OSAndroid
+0.4
-2.7
+4.2
5.0%
6.5%
4.4%
4.0%
2.9%
2.0%
37% 25% 5% 4%
3% 3%
Others
18%
+0.7 -3.4 -2.7
8%
+2.3 +2.6 +0.6 -0.9 +7.7
41.6% 3.8%
Tablets and
Connected Devices
Smartphones
+3.2 -1.0
54.6%
Feature
Phones
-2.2
Device Share Of Impressions
OS Share Of ImpressionsOS Share Of Impressions Top Countries by Region
79%Ad impressions on
InMobi network
in Sub Sahara Africa
are on mobile websites.
Mobile
Web
14.9%
KENYA
14.2%
TANZANIA
60.9%
NIGERIA
FASTEST
GROWTH
#1
Q4 2014
Q4 2014 Since Q3 2014
Since Q3 2014
+ - Percentage point change since Q3 2014
+ - Percentage point change since Q3 2014Q4 2014 Q3 2014
Q4 2014 vs Q3 2014
Dorado