Sub Sahara Africa Q4 2014 InMobi Network Research

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Q4 2014 Network Research reports on the latest mobile device and OS share trends on InMobi Network for Sub Sahara Africa

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Sub Sahara Africa Q4 2014 InMobi Network Research

  1. 1. insights@inmobi.com @InMobiwww.inmobi.com / / 21% Ad impressions on InMobi network in Sub Sahara Africa are on mobile apps. Nokia 6280 Dorado Wap Browser Apple iPhone Nokia Nokia Asha 200 Nokia X2-01 SUB SAHARA AFRICA MARKET OVERVIEW Handset Share Of Impressions Manufacturer’s Share Of Impressions Mobile App 31.9% 5.5%33.2% iOSNokia OSAndroid +0.4 -2.7 +4.2 5.0% 6.5% 4.4% 4.0% 2.9% 2.0% 37% 25% 5% 4% 3% 3% Others 18% +0.7 -3.4 -2.7 8% +2.3 +2.6 +0.6 -0.9 +7.7 41.6% 3.8% Tablets and Connected Devices Smartphones +3.2 -1.0 54.6% Feature Phones -2.2 Device Share Of Impressions OS Share Of ImpressionsOS Share Of Impressions Top Countries by Region 79%Ad impressions on InMobi network in Sub Sahara Africa are on mobile websites. Mobile Web 14.9% KENYA 14.2% TANZANIA 60.9% NIGERIA FASTEST GROWTH #1 Q4 2014 Q4 2014 Since Q3 2014 Since Q3 2014 + - Percentage point change since Q3 2014 + - Percentage point change since Q3 2014Q4 2014 Q3 2014 Q4 2014 vs Q3 2014 Dorado

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