1. NEWS FROM MONDAY TO SUNDAY
MEANS NEWSPRINT NEWSPAPERS
SEVEN DAYS A WEEK?
JUAN GINER
INNOVATION
Founder
Norfolk, USA

2. INNOVATION

3. EXTRA! EXTRA! EXTRA!
THE 1945 NEW YORK
NEWSPAPER BLACKOUT
INNOVATION

4. 17 LONG, LONG DAYS
WITH NO NEWSSTANDS SALES
AND NO HOME DELIVERY
INNOVATION

5. HOW NEW YORKERS
GOT THE NEWS
DURING 17 DAYS
WITH NO DELIVERY OF
NEWSPAPERS?
INNOVATION

6. GOING TO THE PAPERS,
AND QUEUING
AN AVERAGE OF
TWO HOURS
INNOVATION

7. THE NEW YORK TIMES
From 38,000 to 200,000
THE DAILY NEWS
From 37,000 to 900,000
INNOVATION

8. AND HOW LEGENDARY
MAYOR FIORELLO LAGUARDIA
READ THE SUNDAY
COMIC STRIPS TO THE
NEW YORK CHILDREN
INNOVATION

10. WHAT ABOUT TODAY?
HOW YOU WILL SURVIVE IN 2008
TO A NEWSPAPER BLACKOUT?
INNOVATION

11. ONLINE AND
BROADCASTING NEWS
RULE
INNOVATION

12. ALL THE NEWS COME TO US
BY ALL MEANS
INNOVATION

13. ALL THE NEWS COME TO US
BY ALL MEANS
ANYTIME
INNOVATION

14. ALL THE NEWS COME TO US
BY ALL MEANS
ANYTIME
ANYWHERE
INNOVATION

15. ARE WE GOING TO BE
OUT OF BUSINESS?
INNOVATION

16. MY ANSWER:
IF YOU ARE JUST IN THE OLD
PRINT NEWSPAPER BUSINESS
YES
INNOVATION

17. MY ANSWER:
IF YOU ARE JUST IN THE OLD
NEWSPAPER BUSINESS, YES.
IF YOU ARE IN THE NEW
INFORMATION BUSINESS, NO.
INNOVATION

18. OR WHY THE HELL INMA
DIRECTORS DECIDED THAT
WE ARE NOT ANYMORE THE
INTERNATIONAL
NEWSPAPER
MARKETING
ASSOCIATION
INNOVATION

19. AN NOW WE ARE THE
INTERNATIONAL
NEWSMEDIA
MARKETING
ASSOCIATION
INNOVATION

20. SO IF YOU WANT TO SURVIVE
(WE ARE)
YOU MUST
DIVERSIFY
CONVERGE
AND INTEGRATE
A PORTFOLIO OF AGNOSTIC
NEWSMEDIA PLATFORMS
INNOVATION

21. AND IF YOU ARE A
PRINT NEWSPAPER YOU WILL
SURVIVE THANKS TO
THE CREDIBILITY, REPORTING,
EDITING AND DESIGN SKILLS,
MARKETING KNOW HOW,
AND THE PROFITS MADE
BY YOUR PRINT PRODUCT
INNOVATION

22. LIKE O GLOBO IN BRAZIL
INNOVATION

23. INFORMATION
If it is written, we write it. If it is on line, we update it.
If it is on mobile, we send it. If it is on video, we show it.
If it is audio, we play it. If it were on microwaves, we would cook it.
If it were floating through the air we would blow it forward.
In the past the news didn’t happen until the newspaper appeared on the
street. Today the news moves as it happens, and is updated minutes later and
analyzed immediately …. by us, by your neighbor, by you.
Wherever you are, you can suggest, comment, seek more information,
correct, edit or update, or become a reporter.
The newspaper has to be on paper, on screen, in your hand,
to be where you want to be and must be involved with its community,
It must be committed to the welfare of the society, and have a vision of the
future. It must be a part of the city, the nation, the planet,
ON LINE. ON TIME. FULL TIME
FAR BEYOND JUST NEWSPRINT

24. INNOVATION

25. THIS IS TIME TO INVEST
IN THE FUTURE
THIS IS TIME FOR
CHANGE, INNOVATION
AND NEW VENTURES
INNOVATION

26. THIS IS NOT TIME
FOR NOSTALGIA
INNOVATION

27. THIS IS TIME FOR
CREATIVITY
IMAGINATION
WILD IDEAS
INNOVATION

28. THE NEW STRATEGY
READERS
+
AUDIENCES
+
COMMUNITIES
INNOVATION

29. THE ECONOMIST
AN ONLINE 24/7 NEWS AND
ANALYSIS OPERATION
+
A WEEKLY PRINT
NEWSMAGAZINE
INNOVATION

39. JANUARY 2006

40. NOVEMBER 2006

41. MARCH 2007

42. AUGUST 2007

43. NOVEMBER 2007

44. MARCH 2008

45. MAY 2008

46. SEPTEMBER 2008

47. THE INNOVATION MODEL
FROM MONDAY TO FRIDAY:
DON’T RECORD THE NEWS.
FIND THE NEWS
INNOVATION

48. THE NEW MODEL
FROM MONDAY TO FRIDAY:
DON’T RECORD THE NEWS,
FIND THE NEWS.
IN THE WEEKEND
EXPLAIN THE NEWS
AND TELL STORIES
INNOVATION

50. 20% NEWS 80% STORIES

51. 24 HOURS:
A COMPLETE
6-8 PAGE
SMART
SLICK
CLASSIC
MINI-PAPER

53. 3 MACRO-SECTIONS FOR GREAT STORIES

55. WILD IDEAS WILD IDEAS WILD IDEAS
CORREIO
+100%
INNOVATION

56. WILD IDEAS WILD IDEAS WILD IDEAS
30/30
A PROTOTYPE FOR A
NEW KIND OF HIGH
QUALITY NEWSPAPER
WORK IN PROGRESS
INNOVATION

57. B E R M E R INNOVATION
PROTOTYPING THE FUTURE

58. WILD IDEAS WILD IDEAS WILD IDEAS
30/30
INNOVATION

59. B E R M E R INNOVATION
NEWS CAVIAR
INNOVATION

60. B E R M E R INNOVATION
JOURNALISM CAVIAR

61. B E R M E R INNOVATION
30/30
LESS OF MORE
MORE OF LESS

62. B E R M E R INNOVATION
30/30
AN ULTRA GRAPHIC
NEWSPAPER

63. B E R M E R INNOVATION
30/30
DEEP
SHORT
HANDY
SMART
SHARP
NEWSY
BOUND
PUNCHY
FRIENDLY
ANALYTIC
ESSENTIAL
COMPLETE
SELECTIVE
DIFFERENT
FULL COLOR
COMPELLING
PROVOCATIVE
EASY TO READ

64. B E R M E R INNOVATION
A POCKET SIZE NEWSZINE

65. B E R M E R INNOVATION
HANDY

66. B E R M E R INNOVATION
EASY

67. B E R M E R INNOVATION
NEWSY

68. B E R M E R INNOVATION
COMPELLING

69. B E R M E R INNOVATION
PPUNCHY

70. B E R M E R INNOVATION
QUICK

71. B E R M E R INNOVATION
SHARP

72. B E R M E R INNOVATION
ANALYTIC

73. B E R M E R INNOVATION
AN ADVERTISER’S DREAM

74. B E R M E R INNOVATION
THE FORMAT OF
THE FUTURE IS
3030

75. B E R M E R INNOVATION
YOUNGER

76. B E R M E R INNOVATION
DIFFERENT

77. IN SUMMARY
INNOVATION

78. THE ALTERNATIVE IS NOT A
BUSINESS THAT VALUES
PROFITS AND GOOD
JOURNALISM, BUT A BUSINESS
WHERE GOOD JOURNALISM IS
THE BUSINESS
INNOVATION

79. IF LIFE IS TOO SHORT
TO DRINK BAD BEER
INNOVATION

80. LIFE IS TOO SHORT
TO READ BORING
NEWSPAPERS
INNOVATION

81. THANK YOU VERY MUCH
MUCHAS GRACIAS
MERCI BEAUCOUP
elen DankVielen Dank
VIELEN DANK
INNOVATION

82. FREE DOWNLOAD
www.innovation-mediaconsulting.com
ID: report
PASSWORD: 2008
ielen DankVielen Dank

83. giner@innovation-mediaconsulting.com
+1-757 839 4928
WWW.INNOVATIONSINNEWSPAPERS.COM