The document appears to be slides from a presentation given by Frederik Kramer of initOS GmbH&Co. KG on June 4, 2014 titled "Odoo 2030 - How to succeed in markets where SAP failed". The presentation discusses initOS' experience in the IT industry, makes predictions about the future of technologies like Odoo using the hype cycle model, and how Odoo can succeed in markets where SAP struggled.

1. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 1
„Odoo 2030 - How to succeed in markets
…. where SAP failed“

2. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 2
Agenda
Who we are
Where we draw our experience from
Prediciting Odoo / OpenERPs future
Technology prediction and the hype cycle
What SAP historically got and what it got wrong
How can OpenERP / Odoo do it better ?
… how bright will the future be ?

3. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 3
Who we are
young entrepreneurial company
headquartered in Rosengarten near Hamburg, Germany
engineering subsidiary in Magdeburg, Germany
dedicated to Open Source Software
passionate for outstanding customer value
strong research focus

4. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 4
Where we draw experience from
Dealing with the IT since more than 17 years
Open Source dedication since early 2000
Saw many technologies rising and falling
Participated SAP implementation projects
Research on IT adoption of SME since 2007 at Otto-von-Guericke
University
Strong SME customer base
Did consulting and implementation on at least 30 IT projects
SME are different from enterprises AND from each other

5. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 5
Technology prediction ...
… and the hype cycle

6. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 6
2005
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
SOA
predictive
analytics

7. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 8
2007
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years3D printing
SOA

8. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 9
2008
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
3D printing
Cloud computing
SOA

9. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 10
2009
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
Cloud computing
3D printing
SOA

10. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 11
2010
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
3D printing
Cloud computing
predictive analytics

11. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 12
2011
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years3D printing
Cloud computing
predictive analytics

12. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 13
2012
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
3D printing
Cloud computing
predictive analytics

13. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 14
2013
Technology
Trigger
Peak of Inflated
Expectations
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
less than 2 years
2 to 5 years
5 to 10 years
more than 10 years
Consumer 3D printing
Cloud computing Enterprise 3D printing
predictive analytics

14. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 15
Hype Cycle History
Emerging Technology 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
3D printing - - PK
5-10
FT
5-10
FT
5-10
FT
5-10
PK
5-10
PK
5-10
-
Enterprise 3D printing - - - - - - - - SL
2-5
Consumer 3D printing - - - - - - - - PK
5-10
Linux on Desktops for Mainstream Business Users PK 2-5 PK 2-5 TR 2-5 - - - - - - - -
Web 2.0 - TR <2 TR <2 TR <2 TR <2 - - - -
„Big Data“ and Extreme Information Processing
and Management
- - - - - - FT 2-5 PK 2-5 PK
5-10
Cloud computing FT 2-5 PK 2-5 PK 2-5 PK 2-5 TR 2-5 TR
2-5
Service-oriented architecture (SOA) TR 2-5 - TR 2-5 SL 2-5 SL 2-5 - - - -
Predictive analytics FT 10+ - - - - SL <2 SL <2 MT <2 MT
<2
Web Services- Enabled Business Models PK 2-5 PK
5-10
TR
5-10
TR
5-10
- - - - - - - -
Tablet PC PK 2-5 TR 2-5 TR 2-5 TR 2-5 - SL 2-5 SL 2-5 - - - -

15. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 16
What does it mean with regard to
Odoo 2030 ?
A glance into the cristall ball
Promising technologies are
3D printing
Predictive analytics / Big Data
Cloud computing
API
Postgre
SQL
Mongo
DB
HadoopOData
Data Abstraction Layer
Business Logic
Presentation Layer
Business Analytics
Sec./Acc./Main.API
Postgre
SQL
Mongo
DB
HadoopOData
Data Abstraction Layer
Business Logic
Presentation Layer
Business Analytics
Sec./Acc./Main.
Inter Company /
Scenario Integration

16. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 17
What SAP got ...
… and what it got wrongly

17. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 18
The paradigmatic change
Achievements
Plattner and his fellows changed the paradigm of
business computing
SAP made business computing accessible,
integrated and realtime
Strategic failure
SAP lost track towards architectural change
SAP did not listen to customers
SAP became overconfident
SAP adopted a technology aquisition rather than
innovation style
Business impact
SAP turned into a marketing driven company
SAP largely failed / ignored to address the
downstream market
SAP is behind its own expectations in that segment
Picture source: http://www.sapdesignguild.org/

18. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 19
Database
Business Logic
SAP and the midsize market
Technology
Aquired TopManage in 2002
Turned it into Business One
Microsoft stack / Now HANA cloud offering
Invested 3 billion Euro into the development of Business by
Design
Strategy
Quaterly revenue targets with channel partners
Complex support models
Addressed the cloud with an entirely new product
Business impact
Failed to leverage the cloud computing paradigm
Business One doesn't integrate e-commerce
Business One isn't web-based
Business One has only 88,000 SME customers globally
Business by Design has been discontinued as of 10/2013
Presentation

19. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 20
How can OpenERP / Odoo ...
… do better ?

20. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 21
Creating strategic stability
Stability is important
Service and support
Brand management
Community management
Technology development
Open Source is a differentiator
It (avoids) lock-in
It can convince with superior quality
The development can be faster
It usually has a larger community / user base
It is more flexible
OpenERP / Odoo installation footprint
Customers without ESC Customers with ESC
Grow this
Odoo cloud offerings
by Odoo S.A.
Partner cloud
offerings
On premise
offerings
Transform

21. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 22
Do's and don'ts
Do's
Open discussion culture
Instantiate cutting edge development
standards
Clarify service level agreements for ESC
Grow the community by mutual respect
with partners
Differentiate partners by quality +
revenue
Becoming the midsize standard
Integrate / leverage technology trends
Don'ts
Become overconfident
Change brand name
Change partner strategy
Letting your contributors wait

22. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 23
How bright ...
… will the future be ?

23. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 24
By 2030 ...
Still more than 99 % of the
companies will be SME
Almost 100% of them have to
automate their business
processes
The leading technology will at
least cover 80% of the overall
market !
Those that drive their business
on actual data will lead their
markets
Odoo must be the platform to
visualize, combine and
transform all data of a midsize
company
The only thing that is (should
be) proprietary is data
Revenue comes from
competitive knowlegde,
experience and service
performance !

24. initOS GmbH&Co. KG
SoftwareEngineering -Communication -Consulting
An der Eisenbahn 1
DE-21224 Rosengarten
Managingdirectors:
Dipl.-Wirt.-Inf.FrederikKramer
Dipl.-Ing. (FH)Torsten Francke
Liablecompany:
initOSVerwaltungsGmbH
Amtsgericht:Tostedt, HRA 201840
USt-IdNr.: DE 275698169
Steuer-Nr.: 15/205/21402
CommerzbankHamburg
Konto: 74 11 66 300
BLZ:200 400 00
IBAN: DE54 2004 0000 0741 1663 00
BIC: COBADEHHXXX
Date: 04.06.14
Frederik Kramer
Slide: 25
Contact
initOS GmbH & Co. KG
An der Eisenbahn 1
D-21224 Rosengarten
Telefon: +49 4105 56156-0
Fax: +49 4105 56156-10
e-Mail: info@initos.com
initOS GmbH & Co. KG
Hegelstrasse 28
D-39104 Magdeburg
Telefon: +49 391 5385640-0
Fax: +49 391 5385640-1
e-Mail: info@initos.com