Social Media Curation and Content strategy. Sean Clark

1. Content
Research and Curation
Presented by Sean Clark
Chief Curator & Co-Founder, Kurasie.com

2. Kurasie: The Content Curation Engine @SeanClark
SEO
Blogs / Websites
Email Newsletters
The foundation of all online marketingContent
Social Media

3. Kurasie: The Content Curation Engine @SeanClark
The choice is whether to create it or
Curate it!

4. Kurasie: The Content Curation Engine @SeanClark
Creation is the Optimum Route
Limited time & a world full of content
Busy person
Photo Credit: https://www.flickr.com/photos/ninonatividad/

5. Kurasie: The Content Curation Engine @SeanClark
CURATIONCAN PROVIDE A SOLUTION

6. Kurasie: The Content Curation Engine @SeanClark
What is Curation?
museum
Photo Credit: https://www.flickr.com/photos/stuckincustoms/

7. Kurasie: The Content Curation Engine @SeanClark
The benefits of Curation
Regular Content
Knowledge
Idea Generation
Builds Authority
Positive SEO
Time Efficient

8. Kurasie: The Content Curation Engine @SeanClark
Some great Curators

9. Kurasie: The Content Curation Engine @SeanClark

10. Kurasie: The Content Curation Engine @SeanClark

11. Kurasie: The Content Curation Engine @SeanClark

12. Kurasie: The Content Curation Engine @SeanClark
CURATIONHOW TO

13. Kurasie: The Content Curation Engine @SeanClark
1. Define your
subject
2. Find content
sources
3. Add to your
Curation Tool
of choice
4. Schedule
on social
every day
5. Curate a
weekly article
6. Analyse
the results &
adapt where
necessary

14. Kurasie: The Content Curation Engine @SeanClark
Top Tips
1. Include unique
content in curated
articles that are going
on your own website or
blog.
2. Ensure you link
out to high quality
or respected
sources.
3. Add value
for the reader.
4. Build relationships with those
whose content you are curating.
They will often help you maximise
your reach or add additional value.

15. Kurasie: The Content Curation Engine @SeanClark
01379 330330
@getKurasie
sean@kurasie.com
W Kurasie.com
“Customers don’t buy your product or service, they
buy your approach to solving their problem”.
Jeff Ernst, VP of Marketing at Forrester Research.
Thank You
Tools &
Resources:
TalkWalker Alerts
Alltop
Digg
Reddit
Followerwonk
Buzzsumo
Kurasie
Storify
Scoop.it
Feedly
BufferApp