Most comprehensive database on various micro markets withing the top 52 cities. Provides information on income, hosuehold, population, expendetire for each neighbourhoods. Points of Interest data to gauge the economic activity at micro market level.

1. Indicus Analytics
India’s leading economic research firmIndia’s leading economic research firm
City Skyline of India –
Neighbourhood Series 2011-12

2. City Skyline of India –City Skyline of India –
Neighbourhood SeriesNeighbourhood Series
 Designed to help marketers and strategistsDesigned to help marketers and strategists
dissect the cities of India at extremely granulardissect the cities of India at extremely granular
levels.levels.
 Divides India’s major cities intoDivides India’s major cities into
neighbourhoods which are as small as a fewneighbourhoods which are as small as a few
square kmssquare kms
Our well-known quantitative research expertise lies behind our products

3. Geographical Coverage:Geographical Coverage:
Metropolitan RegionMetropolitan Region
Consumer Profiles in small neighborhoods of a few sq kms
Components City Neighbourhoods
NCR
Delhi 126
Gurgaon 30
Faridabad 25
Ghaziabad 60
Noida 19
Mumbai Metropolitan
Region
Mumbai 99
Kalyan-Dombiveli 8
Navi Mumbai 8
Thane 13
Other Neighbourhoods- Ambarnath, Bhiwandi,
Nala Sopara, Panvel, Ulhasnagar, Virar, Mira road-
Bhayandar, Navghar-Manikpur 8

4. Geographical CoverageGeographical Coverage
Metropolitan RegionMetropolitan Region (Contd..)(Contd..)
Consumer Profiles in small neighborhoods of a few sq kms
Components City Neighbourhoods
Chennai Metropolitan
Region
Chennai 155
Other Neighbourhoods – Alandur, Ambattur,
Avadi,Tambaram, Tiruvottiyur 5
Kolkata Metropolitan
Region
Kolkata 141
Haora 17
Other Neighbourhoods – Baidyabati, Bali,
Baranagar,Barasat, Barrackpore, Bhadreshwar,
Bhatpara, Bidhan Nagar, Champdani,
Chandannagore, Dum Dum,Halishahar,
Hugli-Chinsurah,Kamarhati,Kanchrapara,Kharda,
Madhyamgram, Maheshtala, Naihati, North
Barrackpore, North Dum Dum, Panihati, Rajarhat
Gopalpur, Rajpur Sonarpur, Rishra,
Srerampore,SouthDum Dum, Titagarh, Uluberia,
Uttarpara Kotrung 30

5. Geographical Coverage:Geographical Coverage:
Metropolitan RegionMetropolitan Region (Contd..)(Contd..)
Consumer Profiles in small neighborhoods of a few sq kms
Components City Neighbourhoods
Ahmadabad Metropolitan
Region
Ahmadabad 43
Other Neighbourhoods– Gandhinagar,
Ghatlodiya, Kallol, Vejalpur 4
Pune Metropolitan Region
Pune 37
Pimpri Chinchwad 41
Bengaluru Metropolitan
Region
Bengaluru 101
Other Neighbourhoods- Bommanahalli,
Byatarayanapura, Dasarahalli, Kengeri-
Gottikere
-Konanaku,Krishnarajapura,Mahadevapura
,Pattanagere,Yelahanka – Kadigenahalli-
Hunasamaranahalli- Herohalli 8

6. Geographical Coverage: Other CitiesGeographical Coverage: Other Cities
Consumer Profiles in small neighborhoods of a few sq kms
City Neighbourhoods City Neighbourhoods City Neighbourhoods
Agra 30 Jaipur 43 Raipur 20
Amritsar 33 Jodhpur 29 Rajkot 11
Aurangabad 38 Kanpur 53 Ranchi 23
Bhopal 31 Lucknow 47 Shimla 13
Bhubaneswar 16 Ludhiana 32 Siliguri 8
Chandigarh 21 Madurai 18 Solapur 37
Coimbatore 28 Meerut 37 Surat 42
Dehradun 30 Mysore 26 Thiruvananthapuram 37
Guwahati 27 Nagpur 49 Vadodara 9
Gwalior 26 Nashik 40 Varanasi 30
Indore 34 Panchkula 11
Jabalpur 29 Patna 20

7. Parameters Across VersionsParameters Across Versions
Consumer Demography & Market related parameters for each neighborhood
Basic Version
For Each Neighborhood information on -
•Total Geographic Area
• Number of Households and Population in the following annual
household income groups ( ) : < 75,000, 75,000 to 150,000, 150,001 to
300,000, 300,001 to 500,000, 500,001 to 1,000,000, > 1,000,000
• Annual Household Income, Savings and Expenditure across the
above income groups.
• Annual Household Expenditure across 5 broad categories – Food,
FMCG, Small Durables & Personal Goods, Clothing and Footwear, Misc. Goods
& Services
• Per capita Income, Savings and Expenditure

8. Parameters Across VersionsParameters Across Versions (Contd..)(Contd..)
Consumer Demography & Market related parameters for each neighborhood
Advanced Version
All Parameters of Basic Version plus additional information on :-
 Number of households in each neighbourhood across the
following finer high-income groups ( ) :
 1,000,001 to 2,000,000
 2,000,001 to 5,000,000
 5,000,001 to 10,000,000
 > 10,000,000
 Distribution of Household by SEC A, B, C, D&E
 Age Distribution : Population aged 0-14 yrs, 15-29 yrs, 30-44 yrs, 45-59
yrs & > 59 yrs

9. Parameters Across VersionsParameters Across Versions (Contd..)(Contd..)
Consumer Demography & Market related parameters for each neighborhood
 Distribution of population by age groups (0-14 yrs, 15-29 yrs,
30-44 yrs, 45-59 yrs & > 59 yrs) across following annual household
income groups – Rs <150,000, Rs 150,000 – 500,000 & Rs > 500,00
 Physical Asset Ownership: Number of households owning
• Colour TV
• Two Wheeler
• Four Wheeler
• Refrigerator
• Washing Machine

10. Point of InterestPoint of Interest
Introducing POI for each Neighbourhood.
Auto Dealers/Services
Educational Institutions
Movie Halls
Restaurants
ATMs
Banks
Business Facilities
Residential Areas
Hospitals
Location Names
Types of Stores
Important landmarks
Coffee Shops
and many
more….
More than 60 types of PoIs (Point of Interest) provided by
‘Nokia Maps’

11. Point of Interest Contd….Point of Interest Contd….
Road Network
Restaurants
Banks
POI categories:

12. Unique Query Driven Software...Unique Query Driven Software...
 Query driven software, with systemQuery driven software, with system
specific installation.specific installation.
 Ease of Navigation:Ease of Navigation:
– Select Geography, Year,Select Geography, Year,
Parameter.Parameter.
– Extract data, prepare thematicExtract data, prepare thematic
maps by shades, lines and points.maps by shades, lines and points.
 Do basic computation, create customDo basic computation, create custom
variables.variables.

13.  Advance query functionality.Advance query functionality.
 ETL tool to integrate user’sETL tool to integrate user’s
data by location, Lat-Long.data by location, Lat-Long.
 Predefined PDF reports on keyPredefined PDF reports on key
parameters for each location.parameters for each location.
 Flexibility to create multipleFlexibility to create multiple
users’ accounts.users’ accounts.
 All data, map, chart can beAll data, map, chart can be
saved.saved.
Unique Query Driven SoftwareUnique Query Driven Software
Contd....Contd....
Available on annual subscription basis with option for multiple

14. Other Premium Products....Other Premium Products....
 District GDP of IndiaDistrict GDP of India – District wise breakup of economic activity.– District wise breakup of economic activity.
 Indian Development LandscapeIndian Development Landscape – Socio Economic Status for all– Socio Economic Status for all
districtsdistricts
 Indian Financial ScapeIndian Financial Scape – Financial Sector activity for all districts– Financial Sector activity for all districts
 Market Skyline of IndiaMarket Skyline of India – Consumer Market, Demography and– Consumer Market, Demography and
many more for all districts separated for urban and rural areas.many more for all districts separated for urban and rural areas.
 Urban Consumer SpectrumUrban Consumer Spectrum– 31 consumer segments and their– 31 consumer segments and their
complete profiling for States, Urban areas of 135 districtscomplete profiling for States, Urban areas of 135 districts
 Towns & Rural Blocks of IndiaTowns & Rural Blocks of India –– Town & Block level information onTown & Block level information on
consumersconsumers

15. Some of our Patrons ….Some of our Patrons ….

16. For query or placing orders please contact
Indicus Analytics Pvt. Ltd.
2nd
Floor, Nehru House,
4 Bahadur Shah Zafar Marg
New Delhi- 110002.
Phone: +91-11-42512400
E-mail: products@indicus.net
www.indicus.net