Guide book to Researchers and Innovators from Indian Innovators Association.

3. Excited about your research and innovation
but why is market unresponsive?
The guide book by Indian Innovators Association
will help the researchers and innovators to clearly
understand the difference between patent
licensing, technology Commercialization and
innovation marketing. All are important but each
one is different. Intellectual Property is a common
thread and reader is taken thru fundamentals o IPR
before explaining each of the three topics.

4. Part -1
IPR Fundamentals
Protection of ideas and information
Patents
Filing Patent Application abroad from India
Standard Essential Patents
Utility Patents
Trade Secrets
Protection of living matter
Microorganisms
GM plants
GM animals
Patent cooperation treaty(PCT)
International Patent Application
Americas Business Methods patents

5. Part -1, IPR Fundamentals
Protection of form and appearance
Copyright
Computer Related Inventions
Industrial design
IC layout
Protection of image and reputation
Trademark
Geographical indications
IP in new technologies
AI
Machine Learning
Big Data
Cloud computing
3D Printing
IPR in Idea Competition
IPR in Open Innovation
Patent Capability

6. Part-2
LICENSING INTELLECTUAL PROPERTY
Patent licensing
Patent and Technology
Valuation of Intellectual Property
Economic Motivations for licensing
License to non-affiliated firm
Obstacles for licensing
Long tail of University Research
Patent Licensing
Types of Patent License
Licensing-out and Licensing-in
Patent licensing Agreement
Google license agreement
Strategy in Trade Secrets
Patent Pools
Non Practicing entity

7. Part-2 LICENSING INTELLECTUAL PROPERTY
Copyright licensing
Licensing software
Open source software
Licensing games
Augmented Reality
Virtual Reality
Trademark licensing
Brand valuation
Franchising
Design licensing
GI licensing
Traditional Knowledge licensing
IP Audit

8. Part-3
Technology Commercialization
Technology
Vertical technology transfer
License from Labs
Spin-off firms
Evaluation of Lab Technology
Triple Helix Model
Research and Business
Champions of collaboration
Absorptive capacity
University- Industry agreements

9. Part-3 Technology Commercialization
Value Creation from Technology Licensing
Developed Technology Acquisition
Technology Transfer Process
Technology Absorption, Adoption, Adaptation and
Improvement
New Product Development
Front end fuzziness
Lean startup
Open Innovation

10. Part-4
Innovation Marketing
Cost- price- value
Classic theories on Innovation
Sources of Innovation
Creative Destruction
Disruptive Innovation
How to spot a winner
Diffusion of Innovation Theory
Technology Acceptance Model
Crossing the Chasm
Market segmentation
Tipping Point
Gartner’s Hype Model

11. Part-4 Innovation Marketing
WTO
Dumping
Non-Tariff barriers
Innovation Strategies
Global Value Chains
Network products
Government as Buyer
Born Global startups
Innovators without Borders
Innovation Fairs
Summery: Taking idea to market
Century’s Biggest Success Story: China

12. Foreword by Dr DN Rao
The world is not flat. Pankaj Ghemawat, Professor at NYU’s Stern
School of Business began arguing in 2007, with the book
Redefining Global Strategy, that the world isn’t nearly as flat as
Tom Friedman said it was. He demonstrated it with years of
research and published DHL Global
Connectedness Index 2014, which combines measures of trade,
capital, people, and information flows to give a picture of how
entwined we citizens of the world are with each other. The
overwhelming majority of commerce, investment, and other
interactions still occur within nations. Globalisation is now in
reverse gear………

13. Preface by YS Rajan
I am happy to see that in its short span of existence the
Indian Innovators Association (IIA) with the leadership of
Dr A S Rao is addressing the critical issues of the
innovation chain. It has been done with actual practical
issues being dealt with. While it is important to have a
good overview and insight from Idea to final Commercial
and profit making stages (in case of public good products
cost benefit considerations for economic sustainability),
actual implementation could suffer if the details are not
attended to meticulously. I often emphasize that while
foresight is needed, it is the attention to details that will
deliver success……

14. Introduction by HK Mittal
…The emergence of Start-Up wave in India is a
relatively new phenomenon. India is today
undergoing a fundamental shift with
entrepreneurship & innovation being primary
catalysts in job creation and solving everyday
problems. During 2014–15, more than 98,000 new
companies were incorporated in India.
In this background a guide book on ‘Patent IPR
Licensing, Technology Commercialization,Innovation
Marketing’ by Indian Innovators Association is a
welcome addition to the knowledge portal of India.

15. Available online at:
• Notion press:
https://notionpress.com/read/patent-ipr-
licensing-technology-commercialisation-
innovation-marketing
• Flipkart: https://www.flipkart.com/patent-ipr-
licensing-technology-commercialisation-
innovation-marketing-guide-book-researchers-
innovators/p/itmexgefeg8exyps?pid=9781947851
436

16. Online bookstores:
• Infibeam:
https://www.infibeam.com/Books/patent-ipr-
licensing-technology-commercialisation-
innovation-marketing-guide-indian-
innovators-association/9781947851436.html
• Amazon.in:
https://www.amazon.in/dp/1947851438/ref=
sr_1_1?s=books&ie=UTF8&qid=1504760075&
sr=1-1&keywords=9781947851436

17. International Print Books
• Amazon.com: https://www.amazon.com/Patent-
IPR-Licensing-Technology-
Commercialisation/dp/1947851438/ref=sr_1_1?i
e=UTF8&qid=1505446576&sr=8-
1&keywords=9781947851436
• Amazon.uk: https://www.amazon.co.uk/Patent-
IPR-Licensing-Technology-
Commercialisation/dp/1947851438/ref=sr_1_1?i
e=UTF8&qid=1505446581&sr=8-
1&keywords=9781947851436

18. eBook at:
• Kindle:
https://www.amazon.com/dp/B075NLW5CT
• Kobo:
https://www.kobo.com/in/en/ebook/patent-ipr-
licensing-technology-commercialisation-
innovation-marketing
• Google Play:
https://play.google.com/store/books/details/Indi
an_Innovators_Association_Patent_IPR_Licensing
?id=fNE1DwAAQBAJ

19. eBook
• Rockstand:
https://www.rockstand.in/search/ebookdetail
/?ZWJvb2tkZXRhaWxfYm9va2lkPTM2NDI2NA=
=
• iBOOKs:
https://itunes.apple.com/us/book/id1284614
037

20. Contact author
• A.S.Rao, indiainvents@gmail.com