Inbound marketing is a very effective way to lower cost per lead and to attract new customers.
How every marketing strategy it is not done by them self. You need to do it effectively every day to gain results.
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Effective time frame for successful inbound marketing
1. Outstanding attractive
Effective time frame for blogs, industry related press releases and
industry related magazines.
successful Inbound
Marketing Daily time investment: 15+ minutes
2. Monitor
Inbound marketing is a very effective way
Set alerts in Google Alerts and SocialMention
to lower cost per lead and to attract new
with your keywords.
customers.
Keywords to use could be your company
name, your name, your products name, your
competitors names and products and your
clients names if you are in B2B.
Daily time investment: 15+ minutes
3. Participate
Participate in social media conversation.
Show your expertise and build trust.
Answer questions and ask questions about
possible product improvement and
satisfaction.
How every marketing strategy it is not done
by them self. You need to do it effectively Daily time investment: 30+ minutes
every day to gain results.
4. Capture Leads
At first you need to know what to do. For Build landing pages for your promotions. This
this you have to have an inbound marketing gives you the opportunity to capture
plan which includes, social media marketing, interested leads.
lead generation, lead nurturing and closed
loop analysis. You can also capture leads online which
come from offline promotion.
An inbound marketing action plan is the
first thing you have to do. To capture leads, offer something of value to
your prospect in exchange for their name,
With a roadmap you can do your tasks more email address and phone number.
efficient.
Produce valuable reports and whitepapers
9 important key points are: with information which solve problems of your
target audience. This will encourage them to
1. Listen give their information to you.
Listen to the conversation in your business
related channels. Daily time investment: 20+ minutes
Channels which could be important for you 5. Promote
are: LinkedIn, Facebook, Twitter, industry Start to promote your business in LinkedIn,
related forums, video sites, industry related Facebook, Twitter, industry related forums,
video sites, industry related blogs, industry
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2. Outstanding attractive
related press releases and industry related In return your inbound marketing will
magazines. reward you with this:
Daily time investment: 20+ minutes A. Saves you up to 60% of your marketing
budgets.
6. Publish B. Makes you stand out of your competition.
Publish as many valuable content as you are C. Generates you a massive amount of leads.
able to. Build a corporate blog and write D. You get up to 55% higher lead conversion
about topics in which you target audience is rates.
interested in.
Offer further information which leads them to
your landing pages to capture them as a lead.
Daily time investment: 1+ hour
7. Lead Nurturing
Nurture your leads, stay in touch with them.
Offer personal consultation, exclusive
webinars and further whitepapers or special
promo discounts for your leads to stay in
touch with them, build trust and get them as
paying customers.
Daily time investment: 2+ hours
8. Build Community
Build your community. The more people you
have in your community the better.
This can spread your message very far
worldwide within seconds.
Daily time investment: 1+ hour
9. Measure
Measure your activities. See what is working
and what is not.
Improve and repeat all of the above steps.
Daily time investment: 15+ minutes
In total you need to invest about 5 hours and
55 minutes daily for the beginning to gain
substantial results from your inbound
marketing.
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