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How to Fail at LinkedIn, Part 1 - Your Photo
1. How to Fail at
LinkedIn
Making a bad first impression is
never a good idea!
Part 1: Your Photo
2. Just a few secondsâŚ
âŚthatâs how long you have to make a first impression
on LinkedIn (or anywhere else!)
Here are your Top 3 First-Impression-Makers:
O Your Photo â needs to be professional & attractive
O Your Headline â needs to be punchy
O Your Summary â needs to show your value
(WIIFM)
Make Yourself Clear @ SteveWoodruff.com
3. Hereâs how I do it:
Make Yourself Clear @ SteveWoodruff.com
O Photo
O Headline
O Summary
4. Hereâs Ann Handley
O Great picture
O Ann is all about
content
O Ann wants you to read
and hear her â
because sheâs an
expert
Make Yourself Clear @ SteveWoodruff.com
5. Thatâs how to do LinkedIn right
Now let me show you how to do it all wrong! ď
Part 1: Your Photo
The following are real pictures (no names), taken from public
LinkedIn profiles. They can be summed up in one word: DONâT
Make Yourself Clear @ SteveWoodruff.com
6. The Vanishing Act
Missing in action; far, far away; or tiny thumbnail
Make Yourself Clear @ SteveWoodruff.com
7. The Facebook Error
Ooops⌠you mean LinkedIn is a professional site??
Make Yourself Clear @ SteveWoodruff.com
8. The Group Shot Crop
Why not share the spotlight?
Make Yourself Clear @ SteveWoodruff.com
9. The Formatting Fiasco
Aesthetics are optional, after all
Make Yourself Clear @ SteveWoodruff.com
10. The Creepy Face
LightsâŚCameraâŚah, good enough!
Make Yourself Clear @ SteveWoodruff.com
11. What Good Looks Like
Some positive examples on LinkedIn:
O Tim Ferriss (professional yet
approachable)
O Michael Bloomberg (intriguing expression)
O Gary Vaynerchuk (warm and friendly)
These three profiles also have well-crafted headlines and
summaries
Make Yourself Clear @ SteveWoodruff.com
12. Your picture is your very 1st
first-impression maker
âŚand itâs the easiest thing to get right!
Make Yourself Clear @ SteveWoodruff.com
13. Donât Be Forgettable
O Be Professional
O Be Personal
O Be Pointed
Make Yourself Clear and Memorable!