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CHOCOLISSIMO	
  steigert	
  Umsatz	
  über	
  
Google	
  AdWords	
  um	
  86%	
  im	
  Vergleich	
  
zum	
  Vorjahr!	
  
Die	
  Herausforderung	
  
Chocolissimo	
  ist	
  auf	
  die	
  Herstellung	
  und	
  den	
  Vertrieb	
  von	
  hochwerCgen	
  Pralinen	
  und	
  Schokolade	
  
spezialisiert.	
  Die	
  Herausforderung	
  in	
  Google	
  AdWords	
  bestand	
  darin,	
  den	
  Marktanteil	
  von	
  
Chocolissimo	
  zu	
  steigern	
  und	
  dabei	
  die	
  Kosten	
  konstant	
  zu	
  halten.	
  	
  
Die	
  Lösung	
  
ProgrammaIc	
  AdverIsing	
  für	
  Google	
  Search	
  und	
  Shopping.	
  Nach	
  einer	
  detaillierten	
  Analyse	
  des	
  
Kontos	
  wurde	
  eine	
  Wachstums-­‐Roadmap	
  erstellt,	
  die	
  sicherstellen	
  soll,	
  dass	
  das	
  Konto	
  programmaCsch	
  
ausgebaut	
  werden	
  kann	
  und	
  die	
  Kosten	
  stabil	
  gehalten	
  werden	
  können.	
  	
  
	
  
„Im	
  Audit	
  wurde	
  uns	
  ein	
  detaillierter	
  Plan	
  vorgestellt,	
  wie	
  unser	
  Konto	
  ausgebaut	
  werden	
  kann.	
  Alles	
  ist	
  
sehr	
  transparent	
  und	
  effizient	
  .“	
  	
  
-­‐	
  Kirsten	
  Blessing,	
  Senior	
  Online	
  MarkeCng	
  Manager	
  
	
  
	
  
	
  
„Wir	
  waren	
  auf	
  der	
  Suche	
  nach	
  einer	
  Lösung,	
  die	
  unseren	
  Marktanteil	
  steigert	
  und	
  dabei	
  unsere	
  
Ressourcen	
  schont,	
  um	
  andere	
  MarkeCng-­‐Kanäle	
  erfolgreich	
  betreiben	
  zu	
  können.“	
  	
  
-­‐	
  Kirsten	
  Blessing,	
  Senior	
  Online	
  MarkeCng	
  Manager	
  
Das	
  Ergebnis	
  
Bei	
  einer	
  konstanten	
  KUR	
  konnte	
  der	
  Umsatz	
  um	
  über	
  86%	
  im	
  Vergleich	
  zum	
  Vorjahr	
  gesteigert	
  
werden.	
  Über	
  das	
  Finch	
  DSTI	
  (Dynamic	
  Search	
  Term	
  InserCon)	
  konnte	
  das	
  Konto	
  um	
  über	
  700	
  
konverCerende	
  Keywords	
  erweitert	
  werden.	
  
	
  
„Finch	
  hat	
  nicht	
  nur	
  den	
  Umsatz	
  dramaCsch	
  gesteigert,	
  sondern	
  auch	
  dafür	
  gesorgt,	
  dass	
  wir	
  über	
  neue	
  
Keywords	
  unseren	
  Marktanteil	
  weiter	
  steigern	
  konnten,	
  alles	
  automaCsiert.	
  Ich	
  kann	
  den	
  Audit	
  und	
  die	
  
Zusammenarbeit	
  mit	
  Finch	
  absolut	
  empfehlen.“	
  	
  
-­‐	
  Kirsten	
  Blessing,	
  Senior	
  Online	
  MarkeCng	
  Manager	
  
	
  
	
  
	
  
Was	
  kann	
  Finch	
  für	
  Ihr	
  Unternehmen	
  leisten?	
  Melden	
  Sie	
  sich	
  auf	
  finch.com	
  zum	
  kostelosen	
  AdWords	
  Audit	
  an.	
  

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Programmatic Advertising: 86% Umsatzsteigerung bei Chocolissimo

  • 1. CHOCOLISSIMO  steigert  Umsatz  über   Google  AdWords  um  86%  im  Vergleich   zum  Vorjahr!   Die  Herausforderung   Chocolissimo  ist  auf  die  Herstellung  und  den  Vertrieb  von  hochwerCgen  Pralinen  und  Schokolade   spezialisiert.  Die  Herausforderung  in  Google  AdWords  bestand  darin,  den  Marktanteil  von   Chocolissimo  zu  steigern  und  dabei  die  Kosten  konstant  zu  halten.     Die  Lösung   ProgrammaIc  AdverIsing  für  Google  Search  und  Shopping.  Nach  einer  detaillierten  Analyse  des   Kontos  wurde  eine  Wachstums-­‐Roadmap  erstellt,  die  sicherstellen  soll,  dass  das  Konto  programmaCsch   ausgebaut  werden  kann  und  die  Kosten  stabil  gehalten  werden  können.       „Im  Audit  wurde  uns  ein  detaillierter  Plan  vorgestellt,  wie  unser  Konto  ausgebaut  werden  kann.  Alles  ist   sehr  transparent  und  effizient  .“     -­‐  Kirsten  Blessing,  Senior  Online  MarkeCng  Manager         „Wir  waren  auf  der  Suche  nach  einer  Lösung,  die  unseren  Marktanteil  steigert  und  dabei  unsere   Ressourcen  schont,  um  andere  MarkeCng-­‐Kanäle  erfolgreich  betreiben  zu  können.“     -­‐  Kirsten  Blessing,  Senior  Online  MarkeCng  Manager   Das  Ergebnis   Bei  einer  konstanten  KUR  konnte  der  Umsatz  um  über  86%  im  Vergleich  zum  Vorjahr  gesteigert   werden.  Über  das  Finch  DSTI  (Dynamic  Search  Term  InserCon)  konnte  das  Konto  um  über  700   konverCerende  Keywords  erweitert  werden.     „Finch  hat  nicht  nur  den  Umsatz  dramaCsch  gesteigert,  sondern  auch  dafür  gesorgt,  dass  wir  über  neue   Keywords  unseren  Marktanteil  weiter  steigern  konnten,  alles  automaCsiert.  Ich  kann  den  Audit  und  die   Zusammenarbeit  mit  Finch  absolut  empfehlen.“     -­‐  Kirsten  Blessing,  Senior  Online  MarkeCng  Manager         Was  kann  Finch  für  Ihr  Unternehmen  leisten?  Melden  Sie  sich  auf  finch.com  zum  kostelosen  AdWords  Audit  an.