Multi-Screen:OneMetrictoRuleThemAll

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iMedia Connection

Business Technologie

Measuring Impact of Media is More Challenging than Ever ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Single-Source Research to Uncover Multi-Screen Effects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Single Source Dataset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Question of Multi-Screen Impact ,[object Object],[object Object],[object Object],[object Object],[object Object]

Similar Targeting Impact Seen for Digital Advertising and CPG Brands ,[object Object],*Source: comScore AdEffx Offline Sales Lift Norms for CPG, March 2011 Non-purchased based targeting includes, but is not limited to, the following types of buys: contextual, audience, run of site//run of network, etc. **Source: comScore Audience Advantage, which leverages sophisticated predictive targeting algorithms that are created using anonymous panel and census data sources; targeting was deployed on the Microsoft Network sites. Note: Retail sales is measured by linking the comScore panel of 1 million U.S. Internet users to their retailer loyalty card data from dunnhumby, which provides a measure of the panelist’s in-store buying activity.

Using Both Internet and TV is More Powerful than Using Each Medium Alone ,[object Object],[object Object],[object Object],[object Object],[object Object]

Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],25,000 Multi-Screen Panel

Thank you Joan FitzGerald [email_address] Anant Mathur [email_address]

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