This document provides guidance on developing youth ventures using a SMART approach and effective marketing strategies. It outlines the SMART goals framework which emphasizes making goals specific, measurable, attainable, relevant and time-bound. It then discusses key aspects of marketing a social venture such as identifying the target audience and key messages, and delivering these through the 4Ps of marketing - product, price, place and promotion. Effective branding and evaluating the success of marketing efforts are also highlighted.

1. DEVELOPING YOUTH VENTURE with S.M.A.R.T approach for beginner

2. SMART APPROACH

4. Why do you do this? Any reason?

5. who is involved? Who will get benefit?

6. Where it will be held?

8. ATTAINABLE how can the goal be accomplished?

11. MAKE A CERTAIN DEADLINES AND BE COMMITTED!

12. SET REMINDER/ INCENTIVES TO ENCOURAGE YOU TO COMMIT!

13. SET A SENSE OF URGENCY

15. MARKETING IN SOCIAL VENTURE FOR BEGINNER Why Market? It enables you to spread the word about your Venture. Marketing will help educate the community, recruit more volunteers, and hold more effective fundraisers, etc.

17. 4Ps of Marketing Product: What is your product or service? How does it achieve your goal? Price: What are you asking of your audience? How can they get involved your venture? Place: Where will your project be conducted? Promotion: How people know /aware about your project?

19. How do you want them to respond?

20. What is your message?

21. How do you deliver it? ESTABLISH YOUR AUDIENCE!

23. What message do you want to reach your target?

24. How will you reach this target?

25. How will your Venture stand out from the crowd?

26. What practices or ideas will you avoid?

27. How can you market inexpensively or for free?

28. Who on your Venture Team is responsible for marketing?

29. How will you know your marketing efforts have been successful?BUILD YOUR PROJECT BRAND!

30. Presented by: ImanUsman (Ashoka Young Changemaker 2011) Web: www.imanusman.com / e: imanusman@gmail.com Pics are taken from google images  References: genv.net | global-changemakers.net | takingitglobal.org | personal experience