This document discusses different aspects of business management including: 1) It discusses the evolution of management from craft work to modern production lines and the transition from skilled labor to treating employees as machines. 2) It outlines the key components of a business including products, raw materials, machinery, buildings, customers, and information. 3) It discusses that great leaders train other leaders and the changing role of managers from bosses who give orders to developing talents and managing teams through communication and creativity.

1. Ilson S. da Luz - Douglas Meurer - Luciano Alexandre

3.  Craft Work
 Before the craft work.
Is manual labor or production of a
craftsman.

4.  The Steam Engine
 Production Line
 Skilled labor
 Remuneration for productivity
 Employees treated as Machine
 Substitution of man by machine.

5. It began around 1925.
Wester Electric Company.
Even today there are
many companies with the
concept of imposing an
arbitrary manner.

6. Product
Stock
Raw Material

7. Machinery
Tools
Equipments
Computers

8. Physical
Building
Manufacturing
Park

9. Customers
Information
Mark
Bata base

10. PEOPLE
Strategic Human Resource / People Management
Employees

11. To lead is to have people to do something.
Push The Leader pulls.
Order The Leader communicates.
Owns the troops The Leader is the conductor.
Is the master The Leader is a choach.
Administers The Leader innovation.
Copy The Leader is unique.
Maintains The Leader develops.
Get results through people The Leader develops people and groups.
Safety and stability The Leader many challenges.
Obedient The Leader is disruptive.
Maker The Leader is creative.
Fulfills Orders The Leader do the best for the group.
To lead is to awaken the need and desire
to do something.

12. “Great leaders are those who train other leaders”
 The "Boss" is a thing of the past!
 Giving orders no longer works.
 People need to be managed.
 Teamwork.
Developing talents.
Identifying opportunities.
Manage conflict.
Proactivity.
Creativity.

13. Small Business
Financial
Commercial
Production
Marketing
Human Resources
Big Business
Financial Center.
Commercial Center.
Core Production.
Core Marketing.
Core R.H.
Single
Command
Command
by Sector

14. Strategic Manegement
 Strategic Diagnostics
 Strategic Preparedness.
 Strategic Direction.
Analysis of Business Situation.
Competitiveness and Vulnerability.
Involvement of management. Changes
positive, negative, view in the future.
Define the actions that the situation
requires. Implement the strategy itself.
 Strategic Surveillance.
To observe, monitor, question, search
through the possible risks and
opportunities.

15. Participatory Management
 Involving employees
in decision making.
 Definition of
goals, objectives and
problem solving.
 Hierarchy of skills.

16. Integrated Management
 Combination of
processes, procedures and practices
adopted by an organization.
 Directed to processes.
 Enables efficient integration.
 Quality objectives.
 Environmental performance.
 Occupational health and safety.
 Social responsibility.

17. Risk Management
 Risk Evaluation;
 Measuring Result;
 Investments;
 Seize Opportunities;
 Marketing Strategies;
 New Products;
When the RISK becomes OPPORTUNITY

18.  Industrial Revolution  Sustainable City

19. CEO Chief Executive Officer
COO Chief Operating Officer
CFO Chief Financial Officer
CHRO Chief Human Resources Officer
CIO Chief Information Officer
CTO Chief Technology Officer
CKO Chief Knowledge Officer
CRO Chief Risk Officer
CMO Chief Marketing Officer
CIO Chief Imagination Officer

20.  Grande Negócio
 Grande Negócio
 Grande Negócio
 Grande Negócio
 Grande Negócio
 Grande Negócio