E18 Green & Smart Business Corridor Concept

1. WHAT IS THE E18 GREEN MOTORWAY? WHAT IS E18? ,[object Object],[object Object],[object Object],[object Object],13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION Vyborg Belfast Newcastle Kristiansand Oslo Karlstad Stockholm Turku Helsinki St Petersburg

1. WHAT IS THE E18 GREEN MOTORWAY? E18 IN FINLAND ,[object Object],[object Object],New motorway section between Koskenkylä and Vaalimaa; total investments over €1bn by 2020

1. WHAT IS THE E18 GREEN MOTORWAY? IT’S GREEN, SMART AND PROFITABLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E18 Green motorway is green, smart and profitable

1. WHAT IS THE E18 GREEN MOTORWAY? MULTIPLE VIEWS TO E18 GREEN MOTORWAY 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION ,[object Object],[object Object],3. Brands E18 as a new market place to promote e.g. services, local business and tourism. 6. Forms a living lab environment and networks to foreign living labs 2. Builds a green corridor for transportation, environment, business and interoperability 1. Converts over €1bn of investments to innovation, productivity and new business E18 GREEN MOTORWAY 8. Forms a portfolio of development projects in services and technologies 7. Catalyses dialogue between the stakeholders to determine E18 goals and measures

2. OPPORTUNITIES OF THE E18 GREEN MOTORWAY WHY E18 IS A GOOD OPPORTUNITY FOR DEVELOPMENT INITIATIVES? 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION Finland ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EU … International ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Asian railway network Asian highway network EU’s trans-national axes

2. OPPORTUNITIES OF THE E18 GREEN MOTORWAY ACADEMIC FRAMEWORK EMPHASISES INFRASTRUCTURE IN THE COMMON GOOD CREATION 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION According to Porter (1990) on national competitiveness, clusters formed of firms, customers, resources and supporting infrastructure create productivity, innovation and new business or, in Keynesian terms, increase the common good. Source: Adapted from Porter, M.E. 1990. The Competitive Advantage of Nations. New York (NY), The Free Press. 855 p. Customers Supporting firms and infrastructure Business Resources Supporting firms and infrastructure Customers Business Resources Government Government Chance Chance Exports Exports EU … Finland Russia … China Imports Imports Productivity Innovation New business Productivity Innovation New business E18

2. OPPORTUNITIES OF THE E18 GREEN MOTORWAY LAYER MODEL BREAKS DOWN THE E18 GREEN MOTORWAY ECOSYSTEM 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION Source: Pöyry analysis. Layer approach adapted from Murman, E.M., Allen, T.J. Engineering systems: an aircraft perspective. Engineering systems symposium, MIT, 2003. Environment ,[object Object],[object Object],[object Object],[object Object],Elements ,[object Object],[object Object],[object Object],Structures ,[object Object],[object Object],[object Object],[object Object],[object Object],Systems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. OPPORTUNITIES OF THE E18 GREEN MOTORWAY E18 SPECIFIC VIEW BASED ON GREEN MOTORWAY WORKSHOP 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION 2. Border 1. Chain of nodes 5. Living lab 4. Development initiatives and test beds 3. Economics 6. Dialogue 8. Business corridor 7. Green charter Exports Imports

2. OPPORTUNITIES OF THE E18 GREEN MOTORWAY E18 SPECIFIC VIEW BASED ON GREEN MOTORWAY WORKSHOP 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION 2. Border 1. Chain of nodes 5. Living lab 4. Development initiatives and test beds 3. Economics 6. Dialogue 8. Business corridor 7. Green charter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Exports Imports

3. THE E18 GREEN MOTORWAY INITIATIVE CONTENTS E18 GMW MISSION AND VISION 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION 8. Business corridor 6. Dialogue 7. Green charter 4. Development initiatives and test beds 5. Living lab 3. Economics 2. Border 1. Chain of nodes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The E18 Green Motorway’s mission is to maximise the common good by utilising the ecosystem build over E18 motorway in the best way. The common good is measured by balanced sustainability of social, environmental and economical factors maximising the value of the E18 Green Motorway.

3. THE E18 GREEN MOTORWAY INITIATIVE CONTENTS CHAIN OF NODES, BORDER AND ECONOMICS 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION 8. Business corridor 6. Dialogue 7. Green charter 4. Development initiatives and test beds 5. Living lab 3. Economics 2. Border 1. Chain of nodes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. THE E18 GREEN MOTORWAY INITIATIVE CONTENTS DEVELOPMENT INITIATIVES AND TEST BEDS AND LIVING LAB 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION 8. Business corridor 6. Dialogue 7. Green charter 3. Economics 2. Border 1. Chain of nodes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. Development initiatives and test beds 5. Living lab

3. THE E18 GREEN MOTORWAY INITIATIVE CONTENTS DIALOGUE, GREEN CHARTER AND BUSINESS CORRIDOR 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION 8. Business corridor 6. Dialogue 7. Green charter 4. Development initiatives and test beds 5. Living lab 3. Economics 2. Border 1. Chain of nodes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. THE E18 GREEN MOTORWAY INITIATIVE CONTENTS SHOK INITIATIVE: RATIONALE AND PREREQUISITES FOR THE E18 GMW INITIATIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION

4. E18 GREEN MOTORWAY INITIATIVE ROADMAP FROM PRE-STUDY TO NATIONAL AND INTERNATIONAL INITIATIVES 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION 1. Pre-study 2. National initiative 3. International initiative 2013 2014 2015 2016 PIARC, Mexico International interest 2011 2012 2010 ITS World Congress, Vienna International co-op ITS European Congress, Helsinki E18 GMW results PIARC, Korea Hamina–Vaalimaa Koskenkylä–Kotka E18 Green Motorway initiative phases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],E18 construction schedule Relevant congresses The E18 Green Motorway initiative links to E18 motorway construction and relevant international congresses. The results of E18 Green Motorway initiative will be presented in ITS European congress in Helsinki in 2014.

4. E18 GREEN MOTORWAY INITIATIVE ROADMAP LINKS BETWEEN DETAILED ACTIONS AND NATIONAL COMPETITIVENESS 13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION Customers Supporting firms and infrastructure Business Resources Government Chance Concept dev. E18 dev. Resources Regulation Demand creat. Infrastructure Source: National diamond adapted from Porter, M.E. 1990. The Competitive Advantage of Nations. New York (NY), The Free Press. 855 p. Koskenkylä–Kotka PPP construction project Hamina–Vaalimaa Construction to be started in 2015 PIARC 2011 Mexico City, introduction of international initiative ITS World Vienna ITS Europe Helsinki PIARC 2015 South Korea SHOK Futuring Developing green motorway concept and creating concept export opportunities Financing concept Living lab E18 cross border living lab Network of living labs Network of living labs in EU, South Korea, etc. Business models Business cases Balanced sustainability Financing Structural changes in economy EU/Russia resources Interoperability EU–Russia border integration Incentives and regulation Ports, roads, railways ITS Intelligent traffic systems development Intermodality Branding E18 GMW brand Franchising Business opportunity creation Forming of open business platform for E18 ELY initiative development pilot Part of governmental administration development 2013 2014 2015 2016 2012

4. E18 GREEN MOTORWAY INITIATIVE ROADMAP PIARC 2011 IN MEXICO CITY AND OTHER CONGRESSES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION

5. E18 GREEN MOTORWAY SUMMARY ,[object Object],[object Object],[object Object],[object Object],13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION

6. E18 GREEN MOTORWAY NEXT STEPS (SHORT-TERM) ,[object Object],[object Object],[object Object],[object Object],[object Object],13 JUNE 2011 E18 GREEN MOTORWAY CONCEPT DEFINITION

An open invitation to infrastructure living lab network creation

E18 GREEN MOTORWAY CONCEPT DEFINITION APPENDIX A. ELEMENTS OF GREEN MOTORWAY

ELEMENTS OF GREEN MOTORWAY Energy efficiency Ecological Safety Test bed Intelligence Interoperability & fluency

ELEMENTS OF GREEN MOTORWAY ENERGY EFFICIENT AND ENERGY PRODUCING MOTORWAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Energy efficiency Ecological Safety Test bed Intelligence Interoperability & fluency

ELEMENTS OF GREEN MOTORWAY ECOLOGICAL MOTORWAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Energy efficiency Ecological Safety Test bed Intelligence Interoperability & fluency

ELEMENTS OF GREEN MOTORWAY FLUENT TRAVEL EXPERIENCE ENABLING MOTORWAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Energy efficiency Ecological Safety Test bed Intelligence Interoperability & fluency

ELEMENTS OF GREEN MOTORWAY SAFE AND SECURE MOTORWAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Energy efficiency Ecological Safety Test bed Intelligence Interoperability & Fluency

ELEMENTS OF GREEN MOTORWAY INTELLIGENT MOTORWAY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Energy efficiency Ecological Safety Test bed Intelligence Interoperability & fluency

ELEMENTS OF GREEN MOTORWAY TESTBED FOR INNOVATIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Energy efficiency Ecological Safety Test bed Intelligence Interoperability & fluency

E18 Green & Smart Business Corridor Concept

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