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10 years LESSONS LEARNED
fromsandiloka
About
• Founder PT Sandiloka
• Software Developer
• Technology Enthusiast
• Entrepreneur
Pre-History
• 2004: Co-Founded Biner Indonesia
• Jan 2005: Develop Voucha 1.0
• Mar 2005: Release Voucha 1.0
• Aug 2005: Biner Indonesia Closed
• Sep 2005: Develop Voucha 1.0 Extensions
• May 2006: Develop Voucha 2.0
• Oct 2006: Release Voucha 2.0
United Coders
• Dec 20th, 2006: Founded United Coders
• Dec 2007: Develop Voucha 3.0
• Jun 2008: Release Voucha 3.0
• Jan 2009: Established base in Bandung
• Mar 2009: Moved to Bandung
• Feb 2010: Begin Transformation
• Mar 2010: Develop Voucha 4.0
PT. Sandiloka
• Feb 19th, 2011: Changed to PT. Sandiloka
• Jan 2012: Release Voucha 4.0
• May 2012: Integration with Mandiri Supply
Chain
• Jan 2013: Develop Payment Switching Services
• Nov 2014: Develop PaymentGateway.ID
• Sep 2015: Develop Tunai.ID
Brutal Facts
• Over 1 million new
businesses are started
each year in the U.S.
• At least 40% will not
make it through the first
year
• Within five years, more
than 80% will have failed
• And 80% of those
business that survive the
first five years, fail in the
second five years
Adaptability: Change or Die
Market Driven
Know Your Market
• Market Segment: Enterprise, Business, Soho
• Market Size: Consumer, Niche
• Growth Potential
• Demand
• Uniqe value proposition
• Pricing
Valley of Death
Valley of Death in Businesses
Finance
For small businesses, Cashflow is King
For big businesses, Cashflow is King
Cashflow is King!
Finance
Omzet adalah Kesombongan
Profit adalah Kesenangan
Kas adalah Kenyataan
On Investment
Investment
=
RiskSharing
Growth
Principles
If your business
does not growing then
it is going to die
Leverage
On growing yourself
• Self-Education
• Self-Development
• Great Library
• Great Mentor
On growing your Team
• Surround yourself with great people.
• Share your Vision & Values
• Great Team Player: A+
• Breeding & Grooming
• Development & Training
On growing market
• Leads: Marketing &
Promotion
• Acquisition: Build
Consumer Base
• Conversion: Sales force
• Retention: Relation &
Services
If you are lucky enough
Next Stage: More Valley of Death
Declining
Industry Life Cycle
Declining Industries
Declining Industries
http://www.businessinsider.com/these-charts-explain-the-real-death-of-the-music-industry-2011-2
On Declining
Decline Can Be Avoided.
Decline Can Be Detected.
Decline Can Be Reversed.
Delusion
An institution can look
strong on the outside but
already be sick on the inside,
dangerously on the cusp of a
precipitous fall
How the Mighty Fall
Principles
• Great nations can decline and recover.
• Great companies can fall and recover.
• Great social institutions can fall and
recover.
• And great individuals can fall and recover.
• As long as you never get entirely knocked
out of the game, there remains hope.
Waterline Principles
Think of being on a ship
and imagine that any
decision gone bad will
blow a hole in the side of
the ship.
Waterline Principles
If the hole is above the
waterline, you can patch
the hole, learn from
experience, and sail on.
Waterline Principles
If you blow a hole below
the waterline, you can find
your self facing gushers of
water pouring in, pulling
you toward the ocean
floor.
Waterline Principles
If the hole is big enough,
you might go down really
fast.
Waterline Principles
Great enterprises do make
big bets, but they avoid
big bets that could blow
holes below the waterline.
IBM’s Rebound
IBM recovered
Take a Chance!
10 years lessons learned from sandiloka

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10 years lessons learned from sandiloka