Presented at WebVisions 2010 SCRUM has popularized the notion of a product owner, but how does that mesh with traditional product management and design? Some lessons from the field in how to maintain a holistic product strategy and user experience in an incremental world.

1. Agile Product Management In Practice (Lessons Learned the Hard Way)

2. Me Geek Mom Sr. Product Manager, Web, Salesforce.com

3. cc http://www.flickr.com/photos/exeigousto

4. You? A product manager or designer working with agile Using agile for development and new to product management Wondering what this whole agile thing is about

5. Definitions 3 Key Concepts In Practice

6. Support Project Research Project Development Project Concept Strategy Development Evolution Product Management Overall market success and evolution of a product and its related services

7. CC http://www.flickr.com/photos/cjdaniel

8. Unfortunately… cc http://www.flickr.com/photos/dblancquaert/

9. ag· ile (āj'əl, -īl') adj. Characterized by quickness, lightness, and ease of movement; nimble. [French, from Latin agilis, from agere,to drive, do] CC http://www.flickr.com/photos/96dpi/

10. Agile Manifesto Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan

11. cc http://www.flickr.com/photos/peter_heilmann

12. cc http://www.flickr.com/photos/jm2c

13. Increment

14. Scrum Product Backlog Sprint Backlog

15. Story As a <type of user> I want <some goal> so that <some reason>

16. Tasks Modify users table in DB Include title in validation Write test cases

17. Sprint

18. Roadmap - releases over time Release - collection of sprints Sprint - batch of stories Story - decomposed into tasks Task - work worth tracking

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21. Strategy - drives the roadmap Roadmap - releases over time Release - a collection of sprints Sprint - batch of stories Story - decomposed into tasks Task - work worth tracking

22. Vision Abstract Roadmap Theme Epic Story Task Execution Concrete

23. One List to Rule Them All Ready Stories (20%) Mix of Stories + Epics (60%) Epics by theme (20%)

24. Iterate

25. http://www.projectcartoon.com/

27. Design Research Build Validate

28. Research Design Build Validate

29. Abstract Concept testing Analytics Usability testing Integration Functional Unit Concrete

30. [Some Picture] Collaboration Collaborate CC http://www.flickr.com/photos/brenderous/

31. Mutual respect, understanding and trust Appropriate cross section of members Members see collaboration as in their self-interest Ability to compromise Ken H. Judy, IlioKrumins-Beens, "Great Scrums Need Great Product Owners: Unbounded Collaboration? and Collective Product Ownership," hicss, pp.463, Proceedings of the 41st Annual Hawaii International Conference on System Sciences (HICSS 2008), 2008

32. http://www.flickr.com/photos/practicalowl/

33. cc http://www.flickr.com/photos/ethanhein

34. Conflict is healthy Opinions are welcome Data is more welcome Product owner is responsible

35. In Practice

36. Product Lifecycle

37. Workingpoint Start with a vision Identify the big pieces (MVP) Create a gantt chart Internalize dependencies Throw away the gantt chart Remove some of the big pieces Launch early

38. Product Creation Design stories happen a cycle ahead Design is subject to change in development Testing is continuous

39. requirements design build test

40. Product Introduction Inherently agile Don’t try to make it too Scrummy Have a detailed run list Stabilization sprint Launch once release often

41. MarketLive Start with a team Stack the deck Prioritize with customers All in team Deliver constantly

42. Product Growth/Maturity Don’t rely on stories alone, document Separate deployment from release

43. agile methods are a better way of developing software (duh) agile product management requires a shift in thinking it's not that scary cc http://www.flickr.com/photos/gareandkitty

45. CC http://www.flickr.com/photos/cjdaniel

46. ilen@ilen.org twitter.com/ilen