Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Business Market Segmentation

What are some Core Marketing Concepts?

Market Segmentation levels

How has Marketing Management Changed in recent years?

Why is Marketing Important?

What are the components of a modern marketing information system?

How can companies accurately measure and forecast demand?

How can marketers assess their return on investment of marketing expenditure?

What are useful internal records for such a system?

What are some influential microenvironment developments?

What constitutes good marketing research?

What makes up a marketing intelligence system?

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When should a company initiate price change

How should a company adapt prices to meet varying circumstances and oppurtunities

How should a company set prices intially for products and services.