Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

product development new product economic recession defend market share expand market product life cycle strategies attacking market leaders speech presentation garr reynolds

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Sameer Mathur

Unme jeans branding in web 2.0

Harvard Case "MedNet.com Click Through Competition"

Un me jeans - branding in web 2.0

Branding Yoga

Case study steinway & sons buying a legend

Dove evolution of a brand

Saxonville

Handle economic recession

Market nichers and followers

Expand market & defend the market share

Product life cycle

Attacking market leaders

Ways of entering foreign markets

Factors to review before entering global market

Developing vs developed markets

Deciding which markets to enter

Deciding on marketing organizations

Country of origin effects

Adaptive marketing program

How can companies be responsible social marketers