Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Q4

Q3

Q2

Q1

How do consumers process and evaluate prices

Core marketing concepts

How should a company choose the most attractive target markets?

How should business markets be segmented?

What are the requirements for effective segmentation?

In what ways can a company divide a market into segments?

What are the different levels of market segmentation?

Why is marketing important

What are the differences in postioning and branding with a small business

How are brand successfully differentiated

How can a firm develop and establish an effective positioning in the market.pptx

Scope of marketing

FACTORS AFFECTING DIFFUSION AND ABSORPTION PROCESS

Managing new products

Challenges in New-prduct development

Organisational