Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

How can companies be responsible social marketers

What are the keys to effective internal marketing

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What does a marketing plan include

How should marketers adjust their strategies and tactics for an economic downturn or recession?

What marketing strategies are appropriate at each stage of the product life cycle?

How can market followers or nichers compete effectively?

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How would market challengers attack market leaders?

How can market leaders expand the total market and defend market share?

Strategic planning at different levels of organization

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Competitive Dynamics Marketing Management

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