Sameer mathur
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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com
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marketing management scope of marketing core marketing concepts kotler the new marketing realities tasks necessary for successful marketing managemen case study marketing presentation koller strategic planning foreign markets ketler garr reynolds hbr article digital marketing branding steinway and sons marketing plan customer value core mar initiating a price change adapting prices initial prices jha keller setting prices consumers response to prices storytelling sticky messages public speaking
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