Sameer mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer mathur

Scope of marketing

Concept of core marketing

Tasks necessary for successful marketing management

Tasks necessary for successful marketing management

The new marketing realities

The new marketing realities

Core Marketing Concepts

The scope of marketing

The scope of marketing

Why is marketing important

5. how should a company respond to a competitor’s price change

4. When should a company initiate a price change? (Chapter 13) (Anurag Kar)

3. How should a company adapt prices to meet varying circumstances and opportunities? (Chapter 13) (Anurag Kar)

2. How should a company set prices initially for products and services? (Chapter 13) (Anurag Kar)

1. How do consumers process and evaluate prices? (Chapter 13) (Anurag Kar)

Packaging,labeling,warranty and guarantee

Co branding or ingredient branding

Product mix and product line

Product design

Product differentiation