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How can companies evaluate and select specific foreign markets to enter

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Sameer Mathur
Sameer Mathur

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How can companies Evaluate and select Specific foreign markets To enter ? By Mausumi Mohanta
Before going global company needs to decide Which Markets To Enter
Which Markets To Enter ? • How many markets to enter • How to choose markets • Developed vs. developing markets
How many markets to enter ? - Waterfall Approach - Sprinkler Approach
How many markets to enter ? - Waterfall Approach Gradually entering countries in sequence
How many markets to enter ? - Sprinkler Approach Entering many countries simultaneously
How to choose markets ?
How to choose markets ? -Product
How to choose markets ? - Geography
How to choose markets ? - Income
How to choose markets ? - Population
How to choose markets ? - Political Climate
Developing Markets represent huge potential markets
Firms use lessons gleaned from Marketing In Developing countries Used to compete in Developed countries
How can companies evaluate and select specific foreign markets to enter

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