SlideShare ist ein Scribd-Unternehmen logo

How can companies attract and retain the right customers and cultivate strong customers relationships?

•
•
Sameer Mathur
Sameer Mathur

Kotler Chapter-4

Marketing
1 von 11
Downloaden Sie, um offline zu lesen
Creating Customer Value and Customer Relationships
What is Customer Relationship Management? CRM is the process of carefully managing detailed information about individual customers and all customer touch points to maximize customer loyalty
Concepts for Personalization One-to-one marketing Permission Marketing
Permission Marketing….. The practice of marketing to consumers only after their expressed permission
Identify prospects and customers Differentiate customers by needs and value to company Interact to improve knowledge Customize for each customer One-to-One Marketing
Attracting and Retaining Customers Reduce the rate of defection Enhance share of wallet Terminate low-profit customers Focus more effort on high-profit customers Reduce the rate of defection
Marketing Funnel
What is Loyalty? Creating a strong tight connection to a customer for long-term marketing success
Interacting with Customers Developing Loyalty Program Creating Institutional Ties Win Backs Building Loyalty
-Kanishk Chaturvedi

Empfohlen

Integrated marketing communications program
Integrated marketing communications programIntegrated marketing communications program
Integrated marketing communications programManisha Shrivastava
 
What is the lifetime value of customer, and how can marketers maximize it ,
What is the lifetime value of customer, and how can marketers maximize it ,What is the lifetime value of customer, and how can marketers maximize it ,
What is the lifetime value of customer, and how can marketers maximize it ,Sameer Mathur
 
Key Account Management
Key Account ManagementKey Account Management
Key Account ManagementAristoteles Kabarganos
 
sales quotas
sales quotas sales quotas
sales quotasKirti Gupta
 
What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...Sameer Mathur
 
Chapter 2The personal selling process
Chapter 2The personal selling processChapter 2The personal selling process
Chapter 2The personal selling processLo-Ann Placido
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...114iiminternship
 
What are the major trends with marketing intermediaries
What are the major trends with marketing intermediariesWhat are the major trends with marketing intermediaries
What are the major trends with marketing intermediariesSameer Mathur
 

Empfohlen

Integrated marketing communications program
Integrated marketing communications programIntegrated marketing communications program
Integrated marketing communications programManisha Shrivastava
 
What is the lifetime value of customer, and how can marketers maximize it ,
What is the lifetime value of customer, and how can marketers maximize it ,What is the lifetime value of customer, and how can marketers maximize it ,
What is the lifetime value of customer, and how can marketers maximize it ,Sameer Mathur
 
Key Account Management
Key Account ManagementKey Account Management
Key Account ManagementAristoteles Kabarganos
 
sales quotas
sales quotas sales quotas
sales quotasKirti Gupta
 
What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...What are customer value satisfaction and loyalty and how can companies delive...
What are customer value satisfaction and loyalty and how can companies delive...Sameer Mathur
 
Chapter 2The personal selling process
Chapter 2The personal selling processChapter 2The personal selling process
Chapter 2The personal selling processLo-Ann Placido
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...114iiminternship
 
What are the major trends with marketing intermediaries
What are the major trends with marketing intermediariesWhat are the major trends with marketing intermediaries
What are the major trends with marketing intermediariesSameer Mathur
 
Sales meeting AND SALES CONTEST
Sales meeting AND SALES CONTESTSales meeting AND SALES CONTEST
Sales meeting AND SALES CONTESTMithisar Basumatary
 
CREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltyCREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltySajjad Sayed
 
Sales promotion
Sales promotionSales promotion
Sales promotionDinesh Nikam
 
Marketing promotion tools
Marketing promotion toolsMarketing promotion tools
Marketing promotion toolsfuzailahmed240
 
Selling Theories.
Selling Theories.Selling Theories.
Selling Theories.Rohit Patel
 
Unit 1 of Sales & Distribution Management
Unit 1 of Sales & Distribution ManagementUnit 1 of Sales & Distribution Management
Unit 1 of Sales & Distribution Managementkanchan Parashar
 
Strategic Planning in Retailing
Strategic Planning in RetailingStrategic Planning in Retailing
Strategic Planning in RetailingTribhuvan University
 
11.2 Marketing a Small Business Personal Selling Presentation 3
11.2 Marketing a Small Business Personal Selling Presentation 311.2 Marketing a Small Business Personal Selling Presentation 3
11.2 Marketing a Small Business Personal Selling Presentation 3NCVPS
 
Retail institutions by ownership
Retail institutions by ownershipRetail institutions by ownership
Retail institutions by ownershipTribhuvan University
 
RELANTIONSHIP MARKETING As A TOOL
RELANTIONSHIP MARKETING As A TOOL RELANTIONSHIP MARKETING As A TOOL
RELANTIONSHIP MARKETING As A TOOL Amarnath Krishnan
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distributionPrabhdeep Kaur
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementDr. Praveen Pillai
 
Strategic selling to key customers
Strategic selling to key customersStrategic selling to key customers
Strategic selling to key customersDr Wilfred Monteiro
 
Analyzing Business Market
Analyzing Business MarketAnalyzing Business Market
Analyzing Business MarketHuê Bùi Thị
 
Sales organization structure
Sales organization structureSales organization structure
Sales organization structureVivek Gautam
 
Sales territory
Sales territorySales territory
Sales territoryMithisar Basumatary
 
Sales territory
Sales territorySales territory
Sales territoryRupam Chakraborty
 
Chapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution managementChapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution managementNishant Agrawal
 
SUSL - Sales Traning ppt
SUSL - Sales Traning pptSUSL - Sales Traning ppt
SUSL - Sales Traning pptUndergraduate
 
Sales quota
Sales quotaSales quota
Sales quotaRanvir Somal
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?Sameer mathur
 

Weitere ähnliche Inhalte

Was ist angesagt?

CREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltyCREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltySajjad Sayed
 
Marketing promotion tools
Marketing promotion toolsMarketing promotion tools
Marketing promotion toolsfuzailahmed240
 
Selling Theories.
Selling Theories.Selling Theories.
Selling Theories.Rohit Patel
 
Unit 1 of Sales & Distribution Management
Unit 1 of Sales & Distribution ManagementUnit 1 of Sales & Distribution Management
Unit 1 of Sales & Distribution Managementkanchan Parashar
 
11.2 Marketing a Small Business Personal Selling Presentation 3
11.2 Marketing a Small Business Personal Selling Presentation 311.2 Marketing a Small Business Personal Selling Presentation 3
11.2 Marketing a Small Business Personal Selling Presentation 3NCVPS
 
RELANTIONSHIP MARKETING As A TOOL
RELANTIONSHIP MARKETING As A TOOL RELANTIONSHIP MARKETING As A TOOL
RELANTIONSHIP MARKETING As A TOOL Amarnath Krishnan
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distributionPrabhdeep Kaur
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementDr. Praveen Pillai
 
Strategic selling to key customers
Strategic selling to key customersStrategic selling to key customers
Strategic selling to key customersDr Wilfred Monteiro
 
Analyzing Business Market
Analyzing Business MarketAnalyzing Business Market
Analyzing Business MarketHuê Bùi Thị
 
Sales organization structure
Sales organization structureSales organization structure
Sales organization structureVivek Gautam
 
Chapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution managementChapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution managementNishant Agrawal
 
SUSL - Sales Traning ppt
SUSL - Sales Traning pptSUSL - Sales Traning ppt
SUSL - Sales Traning pptUndergraduate
 

Was ist angesagt? (20)

Sales meeting AND SALES CONTEST
Sales meeting AND SALES CONTESTSales meeting AND SALES CONTEST
Sales meeting AND SALES CONTEST
 
CREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyaltyCREATING CUSTOMER value, satisfaction and loyalty
CREATING CUSTOMER value, satisfaction and loyalty
 
Sales promotion
Sales promotionSales promotion
Sales promotion
 
Marketing promotion tools
Marketing promotion toolsMarketing promotion tools
Marketing promotion tools
 
Selling Theories.
Selling Theories.Selling Theories.
Selling Theories.
 
Unit 1 of Sales & Distribution Management
Unit 1 of Sales & Distribution ManagementUnit 1 of Sales & Distribution Management
Unit 1 of Sales & Distribution Management
 
Strategic Planning in Retailing
Strategic Planning in RetailingStrategic Planning in Retailing
Strategic Planning in Retailing
 
11.2 Marketing a Small Business Personal Selling Presentation 3
11.2 Marketing a Small Business Personal Selling Presentation 311.2 Marketing a Small Business Personal Selling Presentation 3
11.2 Marketing a Small Business Personal Selling Presentation 3
 
Retail institutions by ownership
Retail institutions by ownershipRetail institutions by ownership
Retail institutions by ownership
 
RELANTIONSHIP MARKETING As A TOOL
RELANTIONSHIP MARKETING As A TOOL RELANTIONSHIP MARKETING As A TOOL
RELANTIONSHIP MARKETING As A TOOL
 
Channels of distribution
Channels of distributionChannels of distribution
Channels of distribution
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 
Strategic selling to key customers
Strategic selling to key customersStrategic selling to key customers
Strategic selling to key customers
 
Analyzing Business Market
Analyzing Business MarketAnalyzing Business Market
Analyzing Business Market
 
Sales organization structure
Sales organization structureSales organization structure
Sales organization structure
 
Sales territory
Sales territorySales territory
Sales territory
 
Sales territory
Sales territorySales territory
Sales territory
 
Chapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution managementChapter 1 introduction to sales and distribution management
Chapter 1 introduction to sales and distribution management
 
SUSL - Sales Traning ppt
SUSL - Sales Traning pptSUSL - Sales Traning ppt
SUSL - Sales Traning ppt
 
Sales quota
Sales quotaSales quota
Sales quota
 

Andere mochten auch

How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?Sameer mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer mathur
 
What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?Sameer mathur
 
What are the pros and cons of database marketing
What are the pros and cons of database marketingWhat are the pros and cons of database marketing
What are the pros and cons of database marketingSameer Mathur
 
how can companies attract or retain the right customers and cultivate strong ...
how can companies attract or retain the right customers and cultivate strong ...how can companies attract or retain the right customers and cultivate strong ...
how can companies attract or retain the right customers and cultivate strong ...Sameer Mathur
 
What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...Sameer Mathur
 
What are customer value, satisfaction, and loyalty and how can companies deli...
What are customer value, satisfaction, and loyalty and how can companies deli...What are customer value, satisfaction, and loyalty and how can companies deli...
What are customer value, satisfaction, and loyalty and how can companies deli...Sameer Mathur
 
What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...Sameer Mathur
 
What are some influential macroenvironment developments?
What are some influential macroenvironment developments?What are some influential macroenvironment developments?
What are some influential macroenvironment developments?Sameer Mathur
 
What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ? What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ? Sameer Mathur
 
What are some influential macroenvironment developments
What are some influential macroenvironment developments What are some influential macroenvironment developments
What are some influential macroenvironment developments Sameer Mathur
 
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?Sameer Mathur
 
How can companys attract and retain the right customers and cultivate strong ...
How can companys attract and retain the right customers and cultivate strong ...How can companys attract and retain the right customers and cultivate strong ...
How can companys attract and retain the right customers and cultivate strong ...Sameer Mathur
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 
What are the components of modern marketing information system?
What are the components of modern marketing information system?What are the components of modern marketing information system?
What are the components of modern marketing information system?Sameer mathur
 
Internal Record System
Internal Record System Internal Record System
Internal Record System sai prakash
 
How does marketing affect customer value?
How does marketing affect customer value?How does marketing affect customer value?
How does marketing affect customer value?Sameer mathur
 
Database Marketing
Database MarketingDatabase Marketing
Database MarketingAkhil Gupta
 
What is the lifetime value of customers, and how can marketers maximize it ?
What is the lifetime value of customers, and how can marketers maximize it ?What is the lifetime value of customers, and how can marketers maximize it ?
What is the lifetime value of customers, and how can marketers maximize it ?Priyanjit Biswas
 

Andere mochten auch (20)

How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...
 
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...
 
What are the pros and cons of database marketing?
What are the pros and cons of database marketing?What are the pros and cons of database marketing?
What are the pros and cons of database marketing?
 
What are the pros and cons of database marketing
What are the pros and cons of database marketingWhat are the pros and cons of database marketing
What are the pros and cons of database marketing
 
how can companies attract or retain the right customers and cultivate strong ...
how can companies attract or retain the right customers and cultivate strong ...how can companies attract or retain the right customers and cultivate strong ...
how can companies attract or retain the right customers and cultivate strong ...
 
What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...
 
What are customer value, satisfaction, and loyalty and how can companies deli...
What are customer value, satisfaction, and loyalty and how can companies deli...What are customer value, satisfaction, and loyalty and how can companies deli...
What are customer value, satisfaction, and loyalty and how can companies deli...
 
What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...What are customer value, satisfaction, and loyalty, and how can companies del...
What are customer value, satisfaction, and loyalty, and how can companies del...
 
What are some influential macroenvironment developments?
What are some influential macroenvironment developments?What are some influential macroenvironment developments?
What are some influential macroenvironment developments?
 
What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ? What are the pros and cons of database marketing ?
What are the pros and cons of database marketing ?
 
What are some influential macroenvironment developments
What are some influential macroenvironment developments What are some influential macroenvironment developments
What are some influential macroenvironment developments
 
What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?What is the lifetime value of customers, and how can marketers maximize it?
What is the lifetime value of customers, and how can marketers maximize it?
 
How can companys attract and retain the right customers and cultivate strong ...
How can companys attract and retain the right customers and cultivate strong ...How can companys attract and retain the right customers and cultivate strong ...
How can companys attract and retain the right customers and cultivate strong ...
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...
 
What are the components of modern marketing information system?
What are the components of modern marketing information system?What are the components of modern marketing information system?
What are the components of modern marketing information system?
 
Internal Record System
Internal Record System Internal Record System
Internal Record System
 
How does marketing affect customer value?
How does marketing affect customer value?How does marketing affect customer value?
How does marketing affect customer value?
 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
 
What is the lifetime value of customers, and how can marketers maximize it ?
What is the lifetime value of customers, and how can marketers maximize it ?What is the lifetime value of customers, and how can marketers maximize it ?
What is the lifetime value of customers, and how can marketers maximize it ?
 

Ähnlich wie How can companies attract and retain the right customers and cultivate strong customers relationships?

3. How can companies attract & retain the right customers and cultivate stron...
3. How can companies attract & retain the right customers and cultivate stron...3. How can companies attract & retain the right customers and cultivate stron...
3. How can companies attract & retain the right customers and cultivate stron...Bhavnoor Singh
 
How can companies attract and retain right customers and cultivate strong cus...
How can companies attract and retain right customers and cultivate strong cus...How can companies attract and retain right customers and cultivate strong cus...
How can companies attract and retain right customers and cultivate strong cus...Sameer Mathur
 
Service marketing5
Service marketing5Service marketing5
Service marketing5Swarit Yadav
 
Customer relationship marketing
Customer relationship marketingCustomer relationship marketing
Customer relationship marketingravneetubs
 
Customer relationship management unit 1 introduction
Customer relationship management unit 1 introductionCustomer relationship management unit 1 introduction
Customer relationship management unit 1 introductionGanesha Pandian
 
Customer Relationship Management unit 1 introduction
Customer Relationship Management unit 1 introductionCustomer Relationship Management unit 1 introduction
Customer Relationship Management unit 1 introductionGanesha Pandian
 
Crm ppt final (1)
Crm ppt final (1)Crm ppt final (1)
Crm ppt final (1)ravneetubs
 
Crm ppt final (1)
Crm ppt final (1)Crm ppt final (1)
Crm ppt final (1)Angad Singh
 
Customer relationship Management o
Customer relationship Management oCustomer relationship Management o
Customer relationship Management oAmiya Sahoo
 
Unit I introduction to CRM.pptx
Unit I introduction to CRM.pptxUnit I introduction to CRM.pptx
Unit I introduction to CRM.pptxRamprasadMusunuri
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementMark Davies
 
Customer relationship management11
Customer relationship management11Customer relationship management11
Customer relationship management11RajThilak
 
Pertemuan Ke 4 Satisfaction And Value
Pertemuan Ke 4 Satisfaction And ValuePertemuan Ke 4 Satisfaction And Value
Pertemuan Ke 4 Satisfaction And ValueMrirfan
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementRam
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...Sameer Mathur
 

Ähnlich wie How can companies attract and retain the right customers and cultivate strong customers relationships? (20)

3. How can companies attract & retain the right customers and cultivate stron...
3. How can companies attract & retain the right customers and cultivate stron...3. How can companies attract & retain the right customers and cultivate stron...
3. How can companies attract & retain the right customers and cultivate stron...
 
How can companies attract and retain right customers and cultivate strong cus...
How can companies attract and retain right customers and cultivate strong cus...How can companies attract and retain right customers and cultivate strong cus...
How can companies attract and retain right customers and cultivate strong cus...
 
unit-1-170414200345.pdf
unit-1-170414200345.pdfunit-1-170414200345.pdf
unit-1-170414200345.pdf
 
Unit 1
Unit 1Unit 1
Unit 1
 
Service marketing5
Service marketing5Service marketing5
Service marketing5
 
Customer relationship marketing
Customer relationship marketingCustomer relationship marketing
Customer relationship marketing
 
Crm defined
Crm definedCrm defined
Crm defined
 
Customer relationship management unit 1 introduction
Customer relationship management unit 1 introductionCustomer relationship management unit 1 introduction
Customer relationship management unit 1 introduction
 
Kotler01 mkt.crm
Kotler01 mkt.crmKotler01 mkt.crm
Kotler01 mkt.crm
 
Customer Relationship Management unit 1 introduction
Customer Relationship Management unit 1 introductionCustomer Relationship Management unit 1 introduction
Customer Relationship Management unit 1 introduction
 
Crm ppt final (1)
Crm ppt final (1)Crm ppt final (1)
Crm ppt final (1)
 
Crm ppt final (1)
Crm ppt final (1)Crm ppt final (1)
Crm ppt final (1)
 
Customer relationship Management o
Customer relationship Management oCustomer relationship Management o
Customer relationship Management o
 
Unit I introduction to CRM.pptx
Unit I introduction to CRM.pptxUnit I introduction to CRM.pptx
Unit I introduction to CRM.pptx
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 
Customer relationship management11
Customer relationship management11Customer relationship management11
Customer relationship management11
 
Pertemuan Ke 4 Satisfaction And Value
Pertemuan Ke 4 Satisfaction And ValuePertemuan Ke 4 Satisfaction And Value
Pertemuan Ke 4 Satisfaction And Value
 
March 20 present 1
March 20 present 1March 20 present 1
March 20 present 1
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...How can companies attract and retain the right customers and cultivate strong...
How can companies attract and retain the right customers and cultivate strong...
 

Mehr von Sameer Mathur

Purple Cow - Book Summary
Purple Cow - Book SummaryPurple Cow - Book Summary
Purple Cow - Book SummarySameer Mathur
 
Buyology - Book Summary
Buyology - Book SummaryBuyology - Book Summary
Buyology - Book SummarySameer Mathur
 
Integrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand EquityIntegrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand EquitySameer Mathur
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing CommunicationsSameer Mathur
 
The Consumer Purchase Decision Process
The Consumer Purchase Decision ProcessThe Consumer Purchase Decision Process
The Consumer Purchase Decision ProcessSameer Mathur
 
Definitions of Marketing
Definitions of MarketingDefinitions of Marketing
Definitions of MarketingSameer Mathur
 
How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goodsHow do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goodsSameer Mathur
 
How can we improve service quality
How can we improve service qualityHow can we improve service quality
How can we improve service qualitySameer Mathur
 
How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...Sameer Mathur
 
How can companies differentiate products
How can companies differentiate productsHow can companies differentiate products
How can companies differentiate productsSameer Mathur
 
Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?Sameer Mathur
 
What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?Sameer Mathur
 
How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...Sameer Mathur
 
How can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product linesHow can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product linesSameer Mathur
 

Mehr von Sameer Mathur (20)

Purple Cow - Book Summary
Purple Cow - Book SummaryPurple Cow - Book Summary
Purple Cow - Book Summary
 
Buyology - Book Summary
Buyology - Book SummaryBuyology - Book Summary
Buyology - Book Summary
 
Integrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand EquityIntegrated Marketing Communications to Build Brand Equity
Integrated Marketing Communications to Build Brand Equity
 
Sales Promotion
Sales PromotionSales Promotion
Sales Promotion
 
Integrated Marketing Communications
Integrated Marketing CommunicationsIntegrated Marketing Communications
Integrated Marketing Communications
 
Brand Positioning
Brand PositioningBrand Positioning
Brand Positioning
 
Brand Mantra
Brand MantraBrand Mantra
Brand Mantra
 
The Consumer Purchase Decision Process
The Consumer Purchase Decision ProcessThe Consumer Purchase Decision Process
The Consumer Purchase Decision Process
 
Definitions of Marketing
Definitions of MarketingDefinitions of Marketing
Definitions of Marketing
 
What is marketing?
What is marketing?What is marketing?
What is marketing?
 
Final assignment
Final assignmentFinal assignment
Final assignment
 
Nancy duarte
Nancy duarteNancy duarte
Nancy duarte
 
How do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goodsHow do we define and classify services, and how do they differ from goods
How do we define and classify services, and how do they differ from goods
 
How can we improve service quality
How can we improve service qualityHow can we improve service quality
How can we improve service quality
 
How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...How can companies use packaging, labelling, warranties and guarantees as mark...
How can companies use packaging, labelling, warranties and guarantees as mark...
 
How can companies differentiate products
How can companies differentiate productsHow can companies differentiate products
How can companies differentiate products
 
Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?Why is product design important and what factors affect a good design?
Why is product design important and what factors affect a good design?
 
What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?What are the characteristics of products and how do marketers classify products?
What are the characteristics of products and how do marketers classify products?
 
How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...How can companies combine products to create strong co brands or ingredient b...
How can companies combine products to create strong co brands or ingredient b...
 
How can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product linesHow can a company build and manage its product mix and product lines
How can a company build and manage its product mix and product lines
 

Kürzlich hochgeladen

Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxabhishekshetti14
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptxVikasTiwari846641
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 

Kürzlich hochgeladen (20)

BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 

How can companies attract and retain the right customers and cultivate strong customers relationships?