Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
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Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
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Digital Marketing Strategy by Nainika Bhadech - Nirav Modi
- 5. Facebook
- 8. Quote engagement posts to promote the campaign
- 9. Regular engagement post with product update
- 10. Instagram
- 12. Event posts
- 13. Video feature of the event
- 15. #SayYesForever
- 17. Countdown posts, engagement by information about the brand
- 19. Twitter
- 20. Billboards
- 21. Exhibitions
- 24. Major Competitors Global competitor National Competitor
- 25. 1,15,686 46.1K 1657 37 videos 3,47,781 807K 60K 5166 87 videos 86,843 27.5K 702K 157 5 videos
- 32. Location mention
- 33. Christmas collection posts New year / winter collection posts
- 34. Celebrity and event feature posts
- 39. Sneak peak posts for upcoming jewelry
- 48. Personally showcasing the collection
- 50. Target audience
- 51. Name: Rishabh Mehra. Gender: Male. Age: 28 Income: Approximately earns 60-70K every month. Works with father in their Textile Business. Location: Mumbai (Bandra) Additional Details: The only son. Has recently got engaged. Is very outgoing and has a large social circle. Is very brand conscious. Travels very often. Likes to keep up with fashion trends.
- 52. Name: Shivani Joshi. Gender: Female. Age: 32 Income: Earns 70K every month. Works as an Financial Analyst. Location: Mumbai (Juhu) Additional Details: Has recently got married. Recently promoted to VP. Likes to wear smart office wear and chic accessories. Follows lifestyle and beauty blogs. Prefers to shop online.
- 53. Name: Sunita Bajaj. Gender: Female. Age: 48 Income: Housewife. Location: Mumbai (Worli) Additional Details: Has a daughter in early 20s. Flower arrangement as a hobby. Likes visit exhibitions and see latest trends. Likes to keep up her image and status in social gatherings. Jewelry enthusiast.
- 54. Seo audit
- 69. Ranks 1st for diamond bracelets
- 70. Keywords the brand can use to rank 1st
- 71. • Diamond Ring • Engagement Ring • Diamond earrings • Diamond pendants • Designer engagement rings • Diamond engagement rings • Wedding rings • Designer jewelry • Cushion cut rings • Diamond necklace
- 75. Not found even on the 6th page of the Google search results
- 76. No search results for cushion cut rings on upto 10 pages
- 78. No search results for : • diamond engagement rings • wedding rings • designer jewelry
- 81. Campaigns
- 85. #MyRock
- 86. #MyRock
- 87. #MyRock
- 88. #CelebratingHer
- 89. #CelebratingHer
- 90. #CelebratingHer
- 91. Content bucket
- 92. blogs Celebrity posts Product posts Trending topics • Tips • Innovation • Latest trends • To-Dos • Dos & Don’ts • New Collections • Variations • Additions • Campaign • Festive products • Magazine Features • Event update • Style Statements • Sponsorships • Appreciation • Innovations • Latest trend • Celebrity in talk • Fashion trend • Accessory trend
- 93. festivals Engaging quote posts reviews videos • Greetings • Product Collections • Festive colors • Special products • Campaign based quotes • Famous peoples’ quotes • Words by the founder • Customer feedbacks • Employee feelings • Emotional engagement • Events cover • In the process works • Journey of the brand • Customer emotions
- 94. Brand mood board
- 95. MOOD BOARD
- 96. FONTS LOGOS
- 97. Blog campaign
- 98. ² 10 must haves accessories for you this wedding season. ² See what’s in Sherry’s to go wedding clutch this season! ² 7 tips to make sure you get every head turning at that wedding you’re going for. ² 10 places you didn’t know that have chandbali’s that are a steal! ² 12 ways you can rock the minimalistic chic Indian look!
- 100. Engagement Email Follow-up Email Wishing them Informing them about the products Greeting Email If they do not respond
- 101. • Email1: Greeting email. – Hey! We’re going to help you be HUSBAND NO.1 ! • Email 2: Product/collection information. – Let’s help you sweep her off her feet again with the perfect gift this anniversary. • Email 3: Wishing them. – Wish you a beautiful anniversary full of love! • Email 4: Follow up email. – We hope your anniversary was as bright and sparkly as you wished it be! • Email 5: Engagement email. – It’s always a good idea to make this festival a little more bright & shiny!
- 103. Rhea Kapoor. Have her style Sonam Kapoor for a feature
- 104. Masoom Minawala. Have a blog post by her about how she uses the pendants or the rings in her everyday couture
- 105. Scherezade Shroff Talwar. Have a featured lookbook by her
- 106. Pusarla Venkata Sindhu. Have her exclusively feature and promote the jewelry for an event
- 107. Ekta Kapoor. Help with promotions and sponsorships on the TV platforms and award functions
- 108. ONLINE PLATFORMS
- 111. E magazines
- 115. Customer Feedback
- 117. Media budget GOOGLE ADS FACEBOOK & INSTAGRAM ADS 20K per Month 30k per Month 10k per Ad for Days each
- 118. Facebook Ad 1 Target Audience
- 119. Audience potential
- 120. Placements
- 121. Budget
- 122. Bid Amount
- 123. Facebook carousel Ad
- 125. Facebook Ad 2 Target Audience
- 126. Audience potential
- 127. Placements
- 128. Budget
- 129. Bid Amount
- 130. Facebook Like Page Ad
- 132. Facebook Ad 3 Target Audience
- 133. Audience potential
- 134. Placements
- 135. Budget
- 138. Facebook Click to website Ad
- 139. Facebook Click to website Ad link
- 141. Google ads
- 142. Google search ad for solitaire ring and engagement rings
- 143. Google search ad for diamond rings
- 144. Display ads
- 145. Thank You.