Social Media Marketing Success Strategies
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@Ron_Hudson presentation at the Tulsa American Marketing Assoc. Chapter luncheon on Thursday, September 16, 2010 in Summit Club at Bank of America building
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Social Media Marketing Success Strategies
- 1. Social Media Marketing Success Strategies Tulsa AMA Chapter Luncheon September 2010- @Ron_Hudson Copyright 2010 All rights reserved Ron Hudson, SSRI
- 3. The Formula for Successful Social Media Marketing Efforts
- 4. Successful Social Media Campaigns Dissected
- 5. Questions and Answers Copyright 2010 All rights reserved Ron Hudson, SSRI Copyright 2010 All rights reserved Ron Hudson, SSRI
- 7. Strategy means that you have determined the ultimate goal you want your tactics to accomplish
- 8. Tactics are the marketing efforts. (i.e. Social Media, TV, Pay Per Click, SEO, Email, etc.)
- 9. Influence: Understanding buyer psychology and applying it to your marketing. Copyright 2010 All rights reserved Ron Hudson, SSRI
- 11. Influence Tools: Psychographics, Human Needs Psychology, Social Psychology, Neuro Associative Conditioning
- 12. The Formula for Successful Social Media Marketing Efforts Strategy + Influence Tactical Optimization and Marketing ROI Maximization Copyright 2010 All rights reserved Ron Hudson, SSRI
- 13. Successful Social Media Marketing Campaigns Mini Case Study Subject: Evian Strategy: Influence: Tactics: YouTube | Facebook Results: Over 102 million views and 130,000 comments 500,000 Facebook fans *Source: Ad Age Copyright 2010 All rights reserved Ron Hudson, SSRI
- 14. Successful Social Media Marketing Campaigns Mini Case Study Subject: Target – Bullseye Gives Strategy: Influence: Tactics: Facebook Results: 291,399 votes from 167,000 fans $797,123 to St. Jude's Children's Hospital *Source: Mashable Copyright 2010 All rights reserved Ron Hudson, SSRI
- 15. Successful Social Media Marketing Campaigns Mini Case Study Subject: Old Spice Strategy: Influence: Tactics: TV, YouTube, Twitter, Facebook, Website Results: FB fan interaction went up 800% Twitter following up 2,700% #1 All-time most viewed branded YouTube account Sales up 107% within 4 months of campaign launch *Source: DigitalBuzz Copyright 2010 All rights reserved Ron Hudson, SSRI
- 16. Successful Social Media Marketing Campaigns Mini Case Study Subject: David Bullock Strategy: Tactics: Blog, Twitter, Facebook, Magazine articles, Book, TV and radio interviews Results: 42 speaking engagements (20 paid) 15 new client engagements at 10K per month Hired by company in Healthcare industry as CMO. Copyright 2010 All rights reserved Ron Hudson, SSRI
- 17. Successful Social Media Marketing Campaigns Mini Case Study Subject: Tulsa, OK Fox affiliate Strategy: Tactics: TV, Twitter, Facebook Results: 3,741 Twitter followers 5,540 Facebook fans
- 19. Thank you very much! Here's a special gift for you: Schedule Your Complimentary, Strategic Digital Marketing Analysis 1. Position Analysis: Preliminary analysis of your current digital marketing efforts. 2. Optimization Recommendations: Focus will include lead generation, sales conversions, and search. 3. Opportunities Analysis: Directives involving missed opportunities, including competitive analysis. 4. Strategy & Recommendations Call: Your opportunity to dig deeper and have questions answered. Go to http://immediateinfluenceblog.com/analysis
Hinweis der Redaktion
- objectives: attract targeted traffic, generate qualified leads, and in-store traffic strategy: What can you accomplish with your efforts/tactics? For example, build relationships, gain trust, be liked, be popular, and become a trusted advisor and recognized expert
- objectives: attract targeted traffic, generate qualified leads, and in-store traffic strategy: build relationships, gain trust, be liked, be popular, and become a trusted advisor and recognized expert