Ignition five 27.02.12
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Ignition five 27.02.12
- 2. 1. Choices for Girls Plan UK, a non-profit organization trying to raise money toward the education of girls in third-world countries. And they don’t show men because they wanted to give them “a glimpse of what it’s like to have basic choices taken away”. Plan UK’s CEO, Marie Staunton, says: Millions of girls across the globe are being denied the right and choice to have an education. This ad is a deliberate attempt to raise public debate on this issue. Although we’re not giving men and boys the choice to see the full ad on this occasion – so we get a glimpse of what it’s like to have basic choices taken away – boys and men play a vital role in helping girls to be all they can be.
- 3. 1. Choices for Girls
- 4. 1. Choices for Girls http://www.youtube.com/watch?v=RnlEY_abtL0
- 5. 2. Fundraiser Billboard - Germany New way to encourage people to donate money to charity. An interactive billboard was created where by the money donated went on a “journey” that showed exactly how donator’s money was spent. and donator's received a personalised thank you at the end.
- 6. 2. Fundraiser Billboard - Germany http://www.adforum.com/creative-work/ad/player/34472365
- 7. 3. Intel – Pop Up Theatre Are the days of carrying a laptop numbered? Here’s a new take on flashmobs from Intel to showcase the features of their new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. The flashmob team carried out a series of live surprise stunts across Los Angeles, using the laptops to interact with people as they passed by. • The billboards appeared in various locations to entertain people – cheering them on as they played sports, entertaining people with musical performances and providing nighttime firework displays. The Ultrabooks were synced together using wi-fi, transforming everyday locations into mini pop-up theaters. So does this mean flashmobs are back!?
- 8. 3. Intel – Pop Up Theatre http://www.youtube.com/watch?v=qo1_ozUtomI
- 9. 4. Fairy Tale Approach To Childhood obesity This ad was created for an undisclosed client telling a cautionary childhood tale telling us how our personal choices can help us to avoid obesity & diabetes. It clearly blames advertisers for causing the obesity crisis but refrains from using the words “fat” & “Obesity”.
- 10. 4. Fairy Tale Approach To Childhood obesity http://www.adweek.com/adfreak/big-river-takes-fairy-tale-approach- childhood-obesity-138382
- 11. 5. Coca-Cola Happiness Machine For Couples For the past Valentine’s day, Coca-Cola installed special vending machines inside of the most crowded shopping malls in Istanbul. Those machines were designed just for couples and there was one way to get them working: people had to prove they’re indeed a couple.
- 12. 5. Coca-Cola Happiness Machine For Couples http://www.digitalbuzzblog.com/
Hinweis der Redaktion
- Chrysler, like General Motors, was headed for the junk heap before the Bush and Obama administrations rode to the rescue with $12.5 billion from U.S. taxpayers. Now, both are roaring back from near death-hiring workers and posting strong profits. In January, the American auto industry put the pedal to the metal, selling cars at the fastest pace in nearly four years. (Chrysler has repaid all but $1.3 billion.)Ironically enough, Eastwood-the former Republican mayor of Carmel, Calif., opposed the bailout, telling the Los Angeles Times in 2010: “We shouldn’t be bailing out the banks and car companies. If a CEO can’t figure out how to make his company profitable, then he shouldn’t be the CEO.”