Radio Gauge is a new tool that measures the performance and effectiveness of radio advertising campaigns. It provides feedback on the creative execution of advertisements and the value they provide to brands. The tool is expected to be welcomed by advertisers seeking to demonstrate return on investment. A woman in Dublin proposed to her partner of 22 years during half time at an Ireland football match, taking advantage of the Leap Year tradition of women proposing on February 29th. The proposal was displayed on the stadium screen and her partner accepted. The Guardian launched a campaign retelling the three little pigs story from a modern perspective, suggesting the wolf may not have been as bad through open journalism and considering all sides of the story across multiple platforms.

1. 5
05th March 2012

2. 1. Radio Gauge

3. 1. Radio Gauge
“Our investment in this project is testament to the confidence we have
in the effectiveness of radio as an advertising medium. said IBI
chairman, Scott Williams.
“We can now measure the performance of radio campaigns for those
who use our medium as an integral part of their marketing activity,” said
Antony Whittall, commercial director for RTÉ Radio.
“In addition RadioGAUGE measures the strength of that radio
campaign‟s creative execution and can give feedback to all those
brands that take part.
“We believe the accountability provided by RadioGAUGE will be
welcomed by advertisers and media buyers who are under pressure to
demonstrate value for every euro spent on advertising.”

4. 2. Leap Year Ladies
29 February 2012; Brave Martina Connolly, from Islandbridge, Dublin 8,
brought the Leap Year legend to life, by proposing to her man during half-time
at the Republic of Ireland v Czech Republic match in the Aviva Stadium last
night.
In the name of love, Presenters Claire Solan and Aidan Power from 98FM‟s
Morning Crew, acted as conspirators in Martina‟s plans to „put a ring on it‟ with
her sweetheart Derek McGill. The shock proposal ended up on the Aviva
Stadium‟s big screen with Derek saying YES!
Martina has been with Derek since 1990 and the couple have two children
together and always talked about „one day‟ getting married. Martina and her
new groom shared a passionate and emotional kiss in front of a teary crowd.
It was a magical evening for everyone and after the proposal, Martina and her
hubby to be headed up to the FAI VIP suite to enjoy the rest of the game over
a glass of champagne.

5. 2. Leap Year Ladies
http://www.youtube.com/watch?feature=player_embedded&v=CZq51TM-0go

6. 3. The Guardian tells the story of the three little
pigs
The Guardian has launched a new media campaign about how the Three
Little Pigs fairytale would be covered in the social media age.
The commercial gives the well-known fable a 21st-century makeover,
showing how a blogger's suspicions reveal that the pigs' story is not what it
seems - and the big, bad wolf may not have been that bad after all. The two-
minute advertisement aims to showcase The Guardian's concept of "open
journalism", where journalists, together with their readers, seek to
understand and report on all aspects of a story through print, online and
multimedia platforms. I think it shows how the Guardian can be more
relevant in today‟s online world, it‟s not about promoting subscriptions
Month long campaign including outdoor advertising, cinema and print ads, and a 24-hour takeover
of the UK YouTube homepage

7. 3. The Guardian tells the story of the three little
pigs
http://www.youtube.com/watch?v=vDGrfhJH1P4&noredirect=1

8. 4. JNRS
Newspaper readership in Ireland has declined by 2.4 per cent year-on-year
(Source: JNRS Feb 2012).
The JNRS report for 2011 shows that 2.89 million adults, or 81% of the adult
population, read the print editions of newspapers in the period. This
compared with readership of 2.96 million a year earlier, representing 84%
of the adult population. The only daily papers to see an increase in
readership were The Daily Mirror and The Examiner.
The latest book sees the continued popularity of Newspaper Magazines, which
have become a central part of the Newspaper offering. The weekend
newspaper category appears to bridge the gap previously filled by more
expensive magazines by providing readers with additional content at no
extra cost. The Sunday Times in particular re-corded increases in the
readership of its Magazine (+3%), Culture (+5%) and Style supplement
(+2%).

9. 4. JNRS

10. 5. Pinterest – what is it?
Pinterest is a social bookmarking site that lets users collect and
share things they like on the web. The service enables users to
create online bulletin boards, or “pinboards,” for popular categories
such as home decor, food and wedding inspiration. Members can use
Pinterest‟s “Pin It” tool and iPhone app to save things they see online
and offline. Once something has been pinned, others can re-pin it,
making it possible for an image to spread throughout the social
network. It is known as „Fantasy Football for women‟ with 80% of it‟s
users in the US being women. Pinterest's user base is
overwhemingly American though, with around 12 million members,
compared to 200,000 in the Britain.

11. 5. Pinterest – what is it?
http://www.digitalbuzzblog.com/

12. 5. Pinterest – what is it?
http://www.digitalbuzzblog.com/
http://www.youtube.com/watch?v=l4ldmT76T00