1. 1

2. Outline
• Indonesia as the perfect canvas to paint your
music
• A paradigm shift on how music artists deliver
their work to the fans
• SpeedyTrek – Xpose ur music
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3. Indonesian are very passionate about music – A fertile
ground for the music artists to express & expose their work
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4. The preference for local music artists & language further
boost the chance for local music artists to be successful
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5. Outline
• Indonesia as the perfect canvas to paint your
music
• A paradigm shift on how music artists deliver
their work to the fans
• SpeedyTrek – Xpose ur music
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6. The Traditional Way…
Previously the record label was part of the closed
channel to push promotion and music to your fan base
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7. The difficulties to get through the music label industry
•Practically still an unknown
•Doesn’t have enough tracks to
be compiled to an album
•Lacking the number of fans =
Not worth exposing?
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8. Unhealthy Music Industry
‘Label’ Distribution Promotion Fans
Artist
Jumlah
Sumber Penciptaan
Berikan kesempatan
Artis/Seniman
berpilihan yang jujur.
Memarginalkan selera adalah
memarginalkan potensi budaya
Energi Potensial>>> Energi release>>>
Pemampatan pada value chain ‘pastinya’ memberikan
! quot;
# $ # #
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9. Utilizing the Social Media as the solution to bypass
Intermediary ……
Now through social media the artist and fan base enjoy a
two way conversation and exchange of music
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10. Indonesia Music Industry Reshaped
• Huge opportunities in
digital music industry
• Successful Ring Back
Tone business in
Indonesia
• Enabling long tail music
industry
• Unleashed the hidden
creative potential
• Encourage healthy music
industry
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11. SpeedyTrek Program, perfecting the solution……
ARTIST
Independent Music Competition
Social Web Site
Independent Music Award
e-Magazine
Compilation Album
Concert roadshow
Ring Back Tone
FANS
1.000.000 12.000.000 Flexi
Non Telkom Group
Speedy users and
Users
… and counting 67.000.000 Tsel
• SpeedyTrek website, not only will you be accessible to your fan base, but we will
introduce and promote you to our vast customer/user base.
• SpeedyTrek Offline activities will further expose you and your music to the fans
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12. Outline
• Indonesia as the perfect canvas to paint your
music
• A paradigm shift on how music artists deliver
their work to the fans
• SpeedyTrek – Xpose ur music
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13. SpeedyTrek Social
Website
- Band Community blog.
- Indie & Music News.
- Review album.
- Music distro.[music webstore].
- Chart musik & rating.
- Interactive discussion.
- Music Fashion.
- E Magazine download.
- Band of the month.
- Music program content.
- Music Collaboration
- “FREE” Download and
Streaming
- Widget and Links
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14. SpeedyTrek e-Magazine
Magazine / majalah bulanan
elektronik yang berfungsi
sebagai media informasi-
aktualisasi-
promosi bagi para member
komunitas SPEEDYTREK
Konten e-magazine berisi
semua detail kegiatan serta
update berita seputar dunia
musik label maupun indie di
tanah air maupun luar negeri.
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15. SpeedyTrek Independent Music Competition
2009 & Compilation Album
Merupakan “Being Strategy” dengan
memberikan reward bagi member
komunitas yang berprestasi.
Syarat Kompetisi:
- Peserta wajib log on sebagai
member.
- Mengikuti aturan main kompetisi.
- Karya orisinil.
- Berkualitas secara umum.
- Pendaftaran dengan syarat
membeli SPEEDY Pre-paid.
Compilation Album VOL.1 - 2009
- Berisi kumpulan lagu pemenang
kompetisi.
- Mendapat reward kontrak album
rekaman.
- Menjadi SPEEDYTREK
ambassador.
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16. SpeedyTrek Concert Road show
Pemenang kompetisi dan artis dengan
hits/rating terbaik akan diikutsertakan
dalam kegiatan road show speedy
secara national yang akan lebih
mempromosikan eksistensi mereka ke
penggemar di seluruh Indonesia.
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17. Ring Back Tone (RBT)
Music/lagu pemenang kompetisi dan artis
dengan hits/rating terbaik memiliki
kesempatan untuk menjadi Ring Back
Tone (RBT) TELKOM Group
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18. Xpress, Xpose and be Discovered………
Come and join us...........at SpeedyTrek
http://speedytrek.telkomspeedy.com
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