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Social Media 101 For Business 2.0 in Singapore

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Social Media 101
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Social Media 101 For Business 2.0 in Singapore

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Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.

Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.

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Social Media 101 For Business 2.0 in Singapore

  1. 1. Social Media?  Understanding Social Media is like Teenagers trying to understand love.  Everyone wants it, tried something about it but nobody really know the commitment.
  2. 2. Social Media  Online conversation from any content generated by people using different tools or media.  Communication via social media is “many to many”.  It is a fundamental shift in the way we communicate.  The stake holders involved in such conversation can be your customers, donors, volunteers, employees, investors, critics, fans, competitors or anyone who has internet access and has an opinion  Social media is not a strategy or a tactic – it’s simply a channel.
  3. 3. Tools and more Tools!
  4. 4. Why should my business care about Social Media?
  5. 5. Just how fast is Social Media Growth?
  6. 6. Singapore (5,000,000) 1 out of 4 on Facebook = 1,300,000 (Apr 2010)
  7. 7. In America (400,000,000) 3 out of 4 are on Social Media = 300,000,000
  8. 8. In the World 2 out of 3 are on Social Media = 5,000,000,000
  9. 9. More than 13 hours of video uploaded per minute.
  10. 10. 500 years to watch all videos (2010 – 2510)
  11. 11. 15,000,000 Articles (78% not in English)
  12. 12. 5,000,000,000 70% of people on earth has a photo in Flickr
  13. 13. 1400% growth from Jan – Feb 09
  14. 14. If If FACEBOOK is a Country, It will be the 3rd largest Country In the World (after China & India)
  15. 15. Youngsters Spend Time on Social Media than Reading your Email
  16. 16. Social Media not only Change the Rules of Communication…
  17. 17. Social Media Best Friend? or your Worst Nightmare?
  18. 18. New Media Wave Surfing? Swimming? Sinking?
  19. 19. Food & Beverages Consultancy Fashion Education Hospitality Retail Info Technology Property Automobile Entertainment Healthcare Recreation
  20. 20. Distribution Strategy OR Book Blog
  21. 21. Intellectual Property Management OR Publishing Sharing
  22. 22. Merchandising OR CD / Songs / MP3 Podcasting
  23. 23. Customer Feedback OR Forum Discussion Social networking Site
  24. 24. Business Networking OR Using Linkedin & Plaxo, etc Joining Business Clubs / Groups To create your own groups
  25. 25. Business Meetings OR Conference Calls Instant Group Messaging
  26. 26. Knowledge Management OR Conference Slideshare
  27. 27. Goodwill / Referral Program ? OR Word of Mouth & Client Testimony Comments / Rating / Poll
  28. 28. Loyalty Program OR Client Fans
  29. 29. Tele-Marketing OR Cold Calls Adding Friends
  30. 30. Email Marketing OR Broadcasting or Blasting Mass Invite or Open ID Log in
  31. 31. Mass Marketing OR Customised SMS Micro Blogging (twitter)
  32. 32. Online Marketing OR Search Engine Optimization Semantic Web
  33. 33. Integrated Marketing OR Marketing Campaign Conversational Marketing
  34. 34. Web Strategy OR Hit Rate ? Google Analytics
  35. 35. Business Intelligence OR Monitoring ? Google Alert
  36. 36. Business Alliance OR Information System Application Programming Interface Strategic Alliance (Yahoo Update, Facebook Connect)
  37. 37. Corporate Learning OR Conferences/Seminars Webinar
  38. 38. Management Development OR Harvard Business School Scribd
  39. 39. Responsiveness OR Periodic Update Instant Update (Newsletter) (Really Simple Syndication (RSS) Feed)
  40. 40. Mass Media Relations OR Press Release Social Media Press Room
  41. 41. Corporate Website OR Corporate Portal Corporate Website (Open ID, Facebook Connect, Mass Invite, Mobile-enabled)
  42. 42. NOW! Let’s take the S.M.R.T. Social Media-Ready Time!
  43. 43. Many are in there!
  44. 44. Your Customers are there !
  45. 45. Your Partners/Associates are there !
  46. 46. Your Competitors are there !
  47. 47. Just use what you need
  48. 48. Social Media Case Study for Personal & Professional Branding
  49. 49. Name : Ideas Andrew Almost 3000 friends Fan of 25 Pages Members of over 200 groups Own Group with over 1200 members Over 800 pictures
  50. 50. Http://ideasandrew.podomatic.com 45 days old 180 min of podcast • Radio Interviews • Webcast Interview 15 episodes 50 downloads 22 more episodes or 22min more to be loaded after Jun 10
  51. 51. Name : Ideas Andrew 40 presentations Over 300 download Over 5000 views
  52. 52. Name : Ideas Andrew Over 25 Videos • News Coverage • Talks Show / Seminars • Award Ceremony • Interviews Almost 2500 Channels views Over 43000 video views Have watched almost 10,000 videos
  53. 53. Name : Ideas Andrew Over 500 connections - 65,200 connections (2nd degree ) - 4,229,300 connections (3rd degree) 12 Recommendations Members of over 25 groups Own Group with over 50 members Profile 100% updated
  54. 54. Name : Ideas Andrew Over 6500pictures - 23500 views - 1300 friends - 13 collections - 157 albums (sets)
  55. 55. www.andrewchow.sg
  56. 56. www.beulah.sg Founded: 2006 Sep Category : Religion Objective : Christian networking Profiles : 1600 Events : 300 Friendships : 37,500
  57. 57. www.romancingspore.com Founded : 2007 Jan Category : Social Objective : Friendship Profiles : 6600 Events : 400 Personal Messages : 500,000
  58. 58. www.tableforsix.sg Founded : 2009 Jan Category : Personalized Dating Objective : For likeminded singles who Looks forward to a life long relationship Profiles : 730 Table For Six : Over 120
  59. 59. www.superideamart.com Founded : 2009 Aug Category : Business Objective : Exchange Ideas & Alliance Profiles : 225 Friendships : 2,200
  60. 60. One last Question! When was the last time you search for your name on ?
  61. 61. Andrew Chow Managing Director, IDEAMART (S) PTE LTD Spirit of Enterprise Award 2008 Successful Entrepreneur Award 2010

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