A mashup of research on business trends and people who are doing cool stuff. Prepared at www.CallumLaing.com

1. SNAPSHOT OF ASIA
2014
A mashup of research on business trends
and people who are doing cool stuff.
“Whether you’re doing business in Asia currently or thinking about it for the future,
the following is intended to give you a flavour of some of the insane trends that are
going on in our part of the world.
I have picked some interesting gems from a dozen ‘grown up’ research documents
including historical data and future gazing. All the reports are made available at the
end. It does not claim to be anything other then stuff that made me go ‘Really?!’.
The people I’ve featured are people that I’ve met with or who have been recom-mended
to me as ‘doing cool stuff & making things happen’. The criteria was no
more complex then that, so if you think I’ve missed someone then do please con-nect
with me and connect me to them.
If you find any of this interesting do please share it with anyone and everyone.
And, if you haven’t signed up to my newsletter of ‘random business stuff and inter-esting
people’ then do so now. Every time someone subscribes it automatically
feeds a refugee child in Thailand through www.b1g1.com”
Callum
@laingcallum
www.callumlaing.com
“Connecting Leaders”
CallumLaing.com
Prepared at www.CallumLaing.com

2. China will see a record 7.27 million college graduates in 2014,
according to state broadcaster CCTV.
Distribution of Worldwide Internet Audience
The U.S. is no Longer the Centre of the Online Universe
87%
Outside US
34%
Outside US
13%
66%
1996 2012
Asia
Pacific
42%
Latin
America
8%
Middle East
- Africa
9%
North
America
14%
Europe
27%
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
89%
40%
75%
11%
22%
80%
61%
88%
32%
75%
83%
75%
30%
34%
Market
Internet
Penetration
Roger Egan, Redmar
Global Chapter Chair at H2
Steven Goh
Dr Ashok Khosla OBE Founder / CEO at Mig33
Sustainability Expert
Adrian Koh
Andrew Steel
“Opportunity? Health industry”
Chief Executive Officer at The Treedom Group
“Advice? Be humble, always be learning,
make meaningful relationships, keep your
promises”
Partner at Omnifluence Pte Ltd

3. April 2014: Singapore government to put $50 million into six funds
May 2014: GREE Ventures’ $50 million fund
May 2014: Softbank’s $50 million fund for Indonesia
May 2014: Monks’ Hill Ventures’ $80 million fund
Jun 2014: Softbank’s $20 million fund for the Philippines
June 2014: Cyberagent Ventures’ $50 million fund
July 2014: Rakuten Ventures’ $100 million fund for Asia, US and Israel
“Southeast Asia’s startup ecosystem is growing up as more people come
online via smartphones and tablets, and the risk-averse culture that leads to a
desire to work at big companies is on the decline”
– Jon Russell, thenextweb.com
Figure 1; What will transform the way
people work over the next 5 - 10 years?
Resource scarcity and climate changes
Technology Breakthroughs
Don’t know / not sure
Rapid urbanisation
Demographic shifts
None of these
Shifts in global economic power
PwC survery of 10,000 members of the general population
based in China, Germany, India, the UK and the US
Haresh Mehta
“Opportunities? Sustainable
products and systems. And
sanitation”
Jayna Packaging
Start up Investment
Daniel Schwalb
Commercial Director at Siam Winery

4. In search of M&A, CEOs have also broadened their
focus beyond North America and Europe, with
greater emphasis on East and South Asia
Q: Which regions are you planning to carry out M&A, joint venture or strategic alliance in next 12 months?
North America
Western Europe
Latin America
East Asia
Middle East
South East Asia
Africa
South Asia
Australia
2013
0% 10% 20% 30% 40% 50%
North America
Western Europe
East Asia
Latin America
South East Asia
South Asia
Africa
Middle East
Australia
2014
0% 10% 20% 30% 40% 50%
Base: All respondents 2014 (Total Sample, 1,344, Technology, 117) 2013 (Total sample, 1,330; Technology, 154),
Source: PwC 17th Annual Global CEO Survey 2014, PwC 16th Annual Global CEO Survey 2014
Pacharee Patoomano
“Biggest Opportunity? The formal start of
AEC in 2015 and the increase of
collaboration across ASEAN.”
Co-Founder and Marketing Strategy Consultant at Brandnow.asia
Elisha Ong, Burpple
Product Designer, UI/UX, Mobile & Startups
Mansoor Siddiqi
Open Innovation Entrepreneur
Elim Chew
Owner 77th Street

5. Estimated Size of Institutional - Grade Real Estate, by Country / Territory PwC
The megatrend challenge
US$0 US$500 US$1,000 US$1,500 US$2,000 US$2,500 US$3,000
Japan
China
Australia
South Korea
India
Singapore
Hong Kong
Taiwan
Indonesia
Thailand
Malaysia
New Zealand
Philippines
Vietnam
Redistribution of the workforce
The world’s population is projected to reach 8 billion by 2025. But this
isn’t uniform growth - the population in some countries is slowing or
has stalled, while in others it’s booming. This, combined with variances
in the birth rate from region to region is transforming the world map of
the working-age population. By 2020, the median age will be 43 in
Europe, 38 in China and just 20 in Africa.
This effectively means a massive redistribution of the world’s workforce.
Within two generations, China will have lost 150 million workers and
India will have gained 317 million. The working-age population has
already peaked in South Korea, but has been falling for the past
decade in Germany.

6. July 2014, DBS Insights
“Asia has driven Asia’s growth for the past 6 years”
Joy Menzies:
“Advice? Cultivate a right-hand man from the
country your doing business in”
Co-Founder and Managing Director at DSM - Destination Spa Management

7. Martin Nygate
Founder and CEO of Gentay
July 2014, DBS Insights

8. “In India, where internet connectivity is still patchy and
shallow, online shopping accounted for less than 1% of total retail
sales in 2013. On the other hand, China, with 260 million
smartphone users, now has the second largest online
revenue figures in the world.
As it stands, Asia, excluding Japan, will have 1 billion smartphone
users by 2015.
Craig White (MOL):
”Advice? Be prepared to get your
hands dirty and you must adapt to
local conditions. Also, watch the
regulatory environment, be sensitive
to changes in mood - not always
easy to see.”
Director, MOL Global Inc.
Dema Tio
Co-Founder, CEO & Hacker at Vibease Inc.
Keith Ng
Gametise “Opportunity? mobile
payments”
Co-founder & Hustle Ninja at Gametize

9. July 2014, DBS Insights
Roger Sharp
Chairman of Asia Pacific Digital Limited -
company builder, investor and advisor

10. Singapore has the highest global ranking on the ease of doing
business, followed by Hong Kong SAR, China. New Zealand,
Malaysia, and the Republic of Korea are also among the top 10.
Myanmar. The country has the region’s lowest ranking on the ease
of doing business, at 182 out of 189 economies.
Doing Business 2014 Fact Sheet: East Asia and the Pacific,
World Bank.
Andrew Chow
“Advice? There is not ‘Asia perspective’.
Each country is different”
Social Media Resource Advisor with Singapore Chinese Chamber of Commerce &
Industry

11. Over the past 20 years, Asia has borne
almost half the estimated global economic
cost of natural disasters—around $53 billion
annually.
Asia is more vulnerable to natural disasters than
any
other part of the world. According to the Annual
Global Climate and Catastrophe Report 2013
Daniel Remon
“Advice? Do your research, be
authentic and results driven”
Founder, CEO at Fitcorp Global Group
Entrepreneurs are a key source of employment and wealth in any
economy. In Europe, for example, they account for 99% of businesses
and they provide two out of three of the private sector jobs. In the USA
they accounted for 98% of businesses in 2011 and in China for
example, SMEs account for 60% of GDP and 82% of employment
Trade India reports that India is home to close to three million SMEs,
representing around half of industrial output and 42% of total exports.
Camilla Hall :
”Opportunities? Any thing addressing the
urgent problems associated with
population growth.”
Co-founder 'Are Natural Water'
Colin Miles
“Opportunity? The mobile industry and the massive "flip"
from dumb-phones to smart devices with all that entails
around apps, mcommerce and advertising”
Vice President, Corporate Relations at InternetQ PLC.
Bryan Lee
Co-founder at Intraix Pte ltd

12. Helen McClure:
“Advice? There is no substitute for face to face
contact. Get out and network.”
Communications consultant and journalist
In the last five years I believe my sector
has seen an increase in entrepreneurship
100% Global average
Global average Japan India China
90%
85%
80%
75%
70%
65%
60%
55%
50%
45%
78%
Daniel Tan
“Advice? spend time building network
with local entrepreneurs, especially
influencers”
[ Entrepreneur ][ Brand & Marketing Consultant ][ Travel
Photographer ]
The Annual Adecco Survey Of
School Children Living In Singapore
‘Survey Of Children In Singapore Reveals That
Being the ‘Boss’ Is The New Career Of Choice’
1. Boss
2. Teacher
3. Superhero
Salary expectations: ranged from $50 as a Nurse, to
“more than 10 billion dollars” as a F1 Grand Prix
racing driver.
Darrell Zhang
Co-Founder at Intraix Pte. Ltd.

13. Chris J Reed :
“Opportunities? Anything connected with
smart phones, digital, connecting people
and content.”
CEO - Black Marketing - making LinkedIn work for you - Global Entrepreneur,
CMO, Event Speaker, Blogger, Coach Mentor
Generation Z (15-18 year olds)
The Next Generation Of Workers In Asia
Adecco Asia survey of Generation Z across 9
countries in Asia
“Entrepreneurial, optimistic and informed”
In some markets, falling birth rates in countries such as
Hong Kong, Korea, Singapore and Taiwan, and even the
one-child policy in China, means… The talent shortage in
Asia will become even more acute, with organisations
having to compete harder to attract the best of the new
generation of employees
Gen Z typically spend 2-4 hours every day on Social
Media.
Gen Z is optimistic… that they will be able to retire in their
mid to late 50’s.
Gen Z is entrepreneurial About 30% state that running their
own business ‘definitely appeals to them’, with another
40% who might consider entrepreneurialism ‘if the right
opportunity arises’.

14. Nielson Insights
NEW YORK – June 17, 2014 – Fifty-five percent of
global online consumers across 60 countries say they
are willing to pay more for products and services
provided by companies that are committed to positive
social and environmental impact, according to a new
study by Nielsen. The propensity to buy socially
responsible brands is strongest in Asia-Pacific
(64%)
Millennials (age 21-34) appear more responsive to
sustainability actions. Among global respondents in
Nielsen’s survey who are responsive to sustainability
actions, half are Millennials; they represent 51 percent
of those who will pay extra for sustainable products
Mukesh Manik
“Advice? Be patient, very patient. Though
it may seem extremely chaotic and
unorganised, there is a system within the
chaos. “
M-I-C at Encyclomedia Networks Pvt. Ltd., Specialist Creative Agency for OOH,
Transit Retail Media
Gina Romero
Entrepreneur, business strategist and community
leader. Management Consultant

15. Nielson Insights -
Consumer confidence
CONSUMER CONFIDENCE OPTIMISM
IN THE ECONOMY - Asia dominates
Today (Q2 2014)
India
Indonesia
Philippines
China
United Arab Emirates
Denmark
Thailand
United States
Hong Kong
Saudi Arabia
Canada
Brazil
128
123
120
111
109
106
105
104
103
102
102
100
Asia - Pacific
Europe
Middle East / Africa
Latin America
North America
Ali Fancy
“Opportunity? Mobile, mobile,
mobile”
Managing Director Zalora Group, Thailand
Tim Dean-Smith
CEO at Beach Republic Group

16. Nielson Insights -
Consumer confidence
“Half of China’s 1.3 billion people have moved to
towns and cities, and the urbanization rate is still
low compared with the U.S. and Europe. This
translates to millions of new emerging consumers
with cash to spend in the coming decade.”
- Yan Xuan, president of Nielsen Greater China
Alistair Burgoyne: “Opportunity? The growing
middle class has unprecedented disposable income
and they are driving consumption”
Commercial Director Singapore at Regus
Jori Messer, Regus
“Advice? Understand the local culture, people and
practices of the countries you are doing business
in.”
Commercial Director Singapore at Regus

17. www.CallumLaing.com
The Leaders we talked to
in Asia favoured the following
4 online sites for news
Top 4 websites
Techinasia.com
Inc.com
Entrepreneur.com
bbc
This document was put together by @laingcallum. Feel
free to distribute it as you see fit and give credit where
it’s due to the companies that did the real research.
If you have any feedback do please get in touch through
www.callumlaing.com
To see copies of the original reports click here:
http://goo.gl/0MkNT4