IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

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http://idcee.org/p/igor-shoifot/ Igor co-founded and ran Fotki.com, world's largest indi photo site (5M users, 2B photos), was CEO of Microsoft WebTV's largest entertainment portal, Epsylon Games (over 70 games, over 5% of total WebTV traffic), launched profitable start-ups in games, education, VOD, VoIP and publishing, founded and sold virtual internship system "vInternship" to Manhattan Institute. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

Business

In fact,
`
all ladies
do it!

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Do WHAT?
 Innately viral product (takes 2 or more to tango)
 Viral tools (the secret sauce)

 Viral workflow (very subtle)

 Viral incentives (NOT monetary)

 Viral training (user interests-centric)

 Viral seeding (NOT astro-turfing or spamming!)

Shoifot.com
 Viral communications (tactful but sticky)

 Viral themes:

 cute,
 sexy,
 scary,
 funny,
 etc.

Innately Viral Products
 Free/cheap valuable products/services
 Free communications tools

 Free entertainment

Shoifot.com

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