How new Gmail App Inbox is going to change the entire email marketing scenario and what new tactics can be used to overcome these features for email marketers.

1. GOOGLE’S NEW APP
INBOX
People like to open emails more on smart
phones & mobile devices.

2. Mobile phones & Emails
 Now a days, more people are accessing
internet on their mobile phones.
 Thus Smartphone's are also being used for
accessing business emails.
 The penetration of people accessing internet
over mobile is increasing rapidly.

3. Plan your campaigns smartly
 Email marketers have to change there strategy
to target users accessing mails in mobile
phones to maintain desired open rates.

4. Only important mails
 Google’s latest inbox APP allows you to
integrate with your Gmail account.
 This APP facilitates users to view only those
mails which they consider important.

5. 1. Features of new Gmail APP.
 Gmail has expended the categories created
last year.
 These categories helps in classifying the mails
which have similar content.
 Inbox is smart enough and can be trained to
filter mails that you consider important.

6. New Inbox App by Gmail

7. 2. Feature of new Gmail App
 This app facilitates users to filter out important
details from each email.
 That is even if you have the good content in
your campaigns, customers will hardly see it
until they open the mail completely.

8. Emails are prioritized for
Smartphone users

9. 3.Feature of New Gmail App
 This App facilitates users to customize
reminders so as to prioritize their task.

10. New strategies which may be a
game changer
Through there are no absolute way to overcome
this new Gmail App, but few points which may
get you high open ups are
 Best Subject line
 Responsive design
 Segment Gmail Users
 Attractive images
 Get good content

11. Strategies to be followed by
ESPs
 Focus on subject line, the subject line now
becomes more important.
 Subject line must be compelling enough to
initiate high response rate from the recipients.

12. Use A/B Split testing for subject
line
 Determine the best subject line by using A/B
split test to find suitable subject line.

13. 2 Responsive design
 Still many companies send non-responsive
mailers.
 Sending non responsive mailers will cause
loosing your customers.

14. 3. Segmenting Gmail Users
 Segmenting tool helps to classify Gmail users
and non-Gmail users.
 Mobile analytical tool helps in keeping record
of mobile openers.

15. 4. Attractive Images
 Composing mailers with eye catching images
can really boost open rates for your email
campaigns.

16. Good content for high open-up
 Keep your mailers fresh and exciting with new
offers or new products.
 Don’t bore your customers with stale
information which deteriorate open rate of your
campaign.

17. Thank You
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