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How Content and Social Work Together - Content summit Antony Mayfield 2010
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Antony Mayfields presentation at the Content Summit November 2010 on Content and Social
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CONTENT|SOCIAL Interna'onal Content Summit
London : : 24.11.10 Antony Mayfield, iCrossing 1
2.
2 in media &
marketing EVERYTHING is up for grabs
3.
3 iCrossing started with NETWORKS
4.
4 and added CONTENT & SOCIAL
5.
5 so how do
we make CONTENT work with SOCIAL?
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6 MUST READ!
7.
7 but WHERE? is the
wrong question to begin content strategy with
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8 WHO & WHY are
better
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9 STORIES & NUMBERS are key
to success
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10 keep your Social+Content people close
together
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11 TENSION IS GOOD
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11 TENSION IS GOOD
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12 DEFAULT TO SOCIAL
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13 DEFAULT TO SOCIAL
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14 DEFAULT TO SOCIAL
16.
15 TECHNICAL findable portable shareable
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16 DESIGN platforms principles processes
18.
17 MEASUREMENT is part of
creative
19.
18 LITERACY
20.
19 E-BOOKS http://goo.gl/NrTZj
21.
20 meandmywebshadow.com
22.
13 47 Email: antony.mayfield@icrossing.co.uk Sites: icrossing.co.uk
| antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk Thank you 21
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