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Gender
    Differences
   in ePortfolio
      Practice
               Prof. Dr. Ilona Buchem
                Digital Media Studies
Beuth University of Applied Sciences Berlin, Germany

      ePIC Conference 2012, London (UK), 10th July 2012
About
        Mentoring programs
        for female students
        >>> ePortfolio?

              21% female professors
              29% female students
Agenda
 • Gender and ICT
 • Gender and media practice styles
 • Context and method of study
 • Three case studies
 • Conclusions
Gender &
       the Internet


some facts and figures ...
Gender gap before 2000
                                                     occupational differences
                                                       use at home/work




http://www.frbatlanta.org/filelegacydocs/wp0210.pdf
Towards gender balance                                                                          2011




        http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-11-066/EN/KS-SF-11-066-EN.PDF
Gender
& Social Media


some facts and figures ...
http://www.iab.net/media/file/womenontheweb.pdf
http://www.iab.net/media/file/womenontheweb.pdf
Women prefer Social Networking




         http://www.iab.net/media/file/womenontheweb.pdf
No matter what region,
women spend more time on Social Media




             http://www.iab.net/media/file/womenontheweb.pdf
?   Gender balance or gender gap?
http://www.informationisbeautiful.net/visualizations/chicks-rule/
http://www.informationisbeautiful.net/visualizations/chicks-rule/
?   Why do men and women
participate differently?
Women and men have different
  motivations and interests
female motives:


                                              social interaction
                                              passing time
                                              entertainment
                                              companionship
                                              communication




http://www.uvvg.ro/revad/files/nr7/10.%20sharifah.pdf
April 2012




Cohen (2011) reported
the dominance of male             http://en.wikipedia.org/wiki/File:Wikipedia_editors_are_predominantly_male.png

editors in Wikipedia
with 87% male editors,
based on the 2009         Male and female focus on different
Wikimedia Foundation       topics, “female” topics (art, people,
survey of the English
Wikipedia.               health) coverage is inferior to “male”
                           topics. Females are more likely to be
                                  blocked by admins.
www.hansardsociety.org.uk
Men dominate political participation
            on Social Media




http://www.hansardsociety.org.uk/blogs/press_releases/archive/2011/07/07/why-are-political-blogs-dominated-by-men.aspx
Men write blog posts or comment on blogs,
         women sign online petitions -
do women avoid conflicts and public exposure?




     http://www.hansardsociety.org.uk/blogs/press_releases/archive/2011/07/07/why-are-political-blogs-dominated-by-men.aspx
http://shesconnectedmultimedia.com/pdf/report.pdf
?   Are there gender-specific
digital media practices?
Gender and Media Practice
Six styles of digital media practice (Buchem, 2012):

• Intensive - Extensive
• Apprehensive - Expository
• Expressive - Instrumental

                                    http://thetangential.com/wp-content/uploads/2012/04/Woman-Blogger.jpg
intensive - extensive practice
• Intensive: valuing deeper, • Extensive: valuing broader,
  vertical experience                       horizontal experience

• Communicating with a close            •   Communicating with a broader
  circle of friends and family              range of persons

• Looking for information on a          •   Looking for information on a
  narrower list of interest topics          wider variety of topics

• Participating in smaller number of •      Participate in a greater number of
  activities related to key interests       online activities
apprehensive - expository practice
• Apprehensive: valuing           • Expository: valuing
  privacy, restricted access          exposure and publicity

• Preference for a protected      •   Preference for an open
  environment                         environment

• Concerns about security, data   •   Preference for blogging (e.g.
  misuse and online risks             politics) and video sharing

• Reflect more on ethical issues   •   Tendency to edit, remix and
  such as piracy, copyright           mash-up
expressive - instrumental practice
• Expressive: valuing self-     • Instrumental: valuing
  expression and self-               problem-solving and
  reflection                          decision-making

• Engaging in reciprocal        •    Engaging in posting and reading
  communication                      information (e.g. Twitter)

• Strengthening interpersonal   •    Asking for advice to solve
  relationships                      problems (e.g. forums)

• Self-expression through design •   Self-expression through multimedia
Gender & ePortfolio Practice
Six risks of ePortfolio practice (Reinmann, 2011):


 • Over-complying
 • Over-reflecting
 • Over-acting
                                http://i.ebayimg.com/00/%24(KGrHqUOKi0E3G%2BDF3EfBN75Khp(t!~~_35.JPG
Over-complying & ePortfolio


• Strong compliance with external
  specifications

• Taking a “strategic approach”, i.e.
  adhering to pre-defined guidelines
  and requirements, but neglecting
  personal criteria and judgments

                                        http://i.ebayimg.com/00/%24(KGrHqUOKi0E3G%2BDF3EfBN75Khp(t!~~_35.JPG
Over-reflecting & ePortfolio

• Exaggerated self-reflection and
  self-analysis

• Examining oneself or own
  situation in-depth, and at the
  same time neglecting the
  reflection of the subject-matter

                                     http://i.ebayimg.com/00/%24(KGrHqUOKi0E3G%2BDF3EfBN75Khp(t!~~_35.JPG
Over-acting & ePortfolio

• Excessive hoarding of
  ePortfolio artifacts

• Collecting larger numbers of
  artifacts as evidence of own
  expertise, but failing to
  meaningfully relate artifacts to
  learning goals

                                     http://i.ebayimg.com/00/%24(KGrHqUOKi0E3G%2BDF3EfBN75Khp(t!~~_35.JPG
Context

•   Research-based learning in
    peer-groups

•   ePortfolios to document
    the research process and
    outcomes

•   ePortfolios created in
    Mahara
Method of the Study


In-depth interviews   Case study narratives   Interpretative analysis




                      +                       +
8 research categories
                              ePortfolio
                                           ePortfolio
                              experience
                                           media use



                ePortfolio                              ePortfolio
                  value                                   specs




                ePortfolio                              ePortfolio
                 privacy                                 artifacts




                             ePortfolio    ePortfolio
                             communic.     reflections
ePortfolio experience
                                          ePortfolio
                                                       ePortfolio
                                          experience
 no prior experience with                              media use
        ePortfolio


  little experience with    ePortfolio                              ePortfolio
        digital media         value                                   specs


    self-perception as
    technically skilled

                            ePortfolio                              ePortfolio
                             privacy                                 artifacts


  need support to
  overcome initial                       ePortfolio    ePortfolio
 technology hurdles                      communic.     reflections
ePortfolio media use
                                         ePortfolio
                                                      ePortfolio
                                         experience
  strong focus on the                                 media use
  design of ePortfolio


 focus more on content     ePortfolio                              ePortfolio
  inquiry than functions     value                                   specs


  used different media,
 mostly text and photos

                           ePortfolio                              ePortfolio
                            privacy                                 artifacts



  value design and
  content inquiry                       ePortfolio    ePortfolio
                                        communic.     reflections
ePortfolio specifications

 wanted to comply with                      ePortfolio
                                                         ePortfolio
 specifications for grades                   experience
                                                         media use

complied with specifications
      for orientation
                              ePortfolio                              ePortfolio
                                value                                   specs
 needed specifications as
        guidance


  appreciated freedom to
    design ePortfolios        ePortfolio                              ePortfolio
                               privacy                                 artifacts




                                           ePortfolio    ePortfolio
 value specifications                       communic.     reflections
  and tend to over-
       comply
ePortfolio artifacts

    did not collect many                     ePortfolio
                                                          ePortfolio
          artifacts                          experience
                                                          media use

 selected artifacts to match
           topics
                               ePortfolio                              ePortfolio
                                 value                                   specs
 decided about ePortfolio
 artifacts choice as group



                               ePortfolio                              ePortfolio
                                privacy                                 artifacts

 may need support in
  choosing artifacts
                                            ePortfolio    ePortfolio
                                            communic.     reflections
ePortfolio reflections

  liked to reflect on own                  ePortfolio
                                                       ePortfolio
       learning goals                     experience
                                                       media use

 took time in-between for
     own reflections
                            ePortfolio                              ePortfolio
                              value                                   specs
 appreciated reflection at
  the end of the course



                            ePortfolio                              ePortfolio
                             privacy                                 artifacts

 value reflection but
 do not over-reflect
                                         ePortfolio    ePortfolio
                                         communic.     reflections
ePortfolio communication

  thought communication                    ePortfolio
                                                        ePortfolio
    was very important                     experience
                                                        media use

  wished there was more
      communication
                             ePortfolio                              ePortfolio
                               value                                   specs
wished students supported
     each other more


 appreciated feedback from
    peer and instructor      ePortfolio                              ePortfolio
                              privacy                                 artifacts




                                          ePortfolio    ePortfolio
value communication                       communic.     reflections
 and peer-feedback
ePortfolio privacy

  enjoyed putting Mahara                    ePortfolio
                                                         ePortfolio
       views online                         experience
                                                         media use

 did not want to disclose
    private information
                              ePortfolio                              ePortfolio
                                value                                   specs
 considered public profiles
 as way of shaping identity



                              ePortfolio                              ePortfolio
                               privacy                                 artifacts
  value privacy but
 create professional
      identities
                                           ePortfolio    ePortfolio
                                           communic.     reflections
ePortfolio privacy

   valued ePortfolio for                    ePortfolio
                                                         ePortfolio
  creating online identity                  experience
                                                         media use

   valued ePortfolio as
   assessment method
                              ePortfolio                              ePortfolio
                                value                                   specs
 could present their skills
   better in ePortfolio


 experienced less stress at
   the end of semester        ePortfolio                              ePortfolio
                               privacy                                 artifacts




                                           ePortfolio    ePortfolio
    value and enjoy                        communic.     reflections
     working with
       ePortfolio
Designing ePortfolios
Female students may ...

•   have less experience in using digital media

•   need additional technical support at the initial stage

•   need additional design features and communication opportunities

•   need more methodological guidance and feedback in the process

•   need additional support in creating professional identities
Thank you!

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Gender and ePortfolio practice

  • 1. Gender Differences in ePortfolio Practice Prof. Dr. Ilona Buchem Digital Media Studies Beuth University of Applied Sciences Berlin, Germany ePIC Conference 2012, London (UK), 10th July 2012
  • 2. About Mentoring programs for female students >>> ePortfolio? 21% female professors 29% female students
  • 3. Agenda • Gender and ICT • Gender and media practice styles • Context and method of study • Three case studies • Conclusions
  • 4. Gender & the Internet some facts and figures ...
  • 5. Gender gap before 2000 occupational differences use at home/work http://www.frbatlanta.org/filelegacydocs/wp0210.pdf
  • 6. Towards gender balance 2011 http://epp.eurostat.ec.europa.eu/cache/ITY_OFFPUB/KS-SF-11-066/EN/KS-SF-11-066-EN.PDF
  • 7. Gender & Social Media some facts and figures ...
  • 10. Women prefer Social Networking http://www.iab.net/media/file/womenontheweb.pdf
  • 11. No matter what region, women spend more time on Social Media http://www.iab.net/media/file/womenontheweb.pdf
  • 12. ? Gender balance or gender gap?
  • 15. ? Why do men and women participate differently?
  • 16. Women and men have different motivations and interests
  • 17. female motives: social interaction passing time entertainment companionship communication http://www.uvvg.ro/revad/files/nr7/10.%20sharifah.pdf
  • 18. April 2012 Cohen (2011) reported the dominance of male http://en.wikipedia.org/wiki/File:Wikipedia_editors_are_predominantly_male.png editors in Wikipedia with 87% male editors, based on the 2009 Male and female focus on different Wikimedia Foundation topics, “female” topics (art, people, survey of the English Wikipedia. health) coverage is inferior to “male” topics. Females are more likely to be blocked by admins.
  • 20. Men dominate political participation on Social Media http://www.hansardsociety.org.uk/blogs/press_releases/archive/2011/07/07/why-are-political-blogs-dominated-by-men.aspx
  • 21. Men write blog posts or comment on blogs, women sign online petitions - do women avoid conflicts and public exposure? http://www.hansardsociety.org.uk/blogs/press_releases/archive/2011/07/07/why-are-political-blogs-dominated-by-men.aspx
  • 23. ? Are there gender-specific digital media practices?
  • 24. Gender and Media Practice Six styles of digital media practice (Buchem, 2012): • Intensive - Extensive • Apprehensive - Expository • Expressive - Instrumental http://thetangential.com/wp-content/uploads/2012/04/Woman-Blogger.jpg
  • 25. intensive - extensive practice • Intensive: valuing deeper, • Extensive: valuing broader, vertical experience horizontal experience • Communicating with a close • Communicating with a broader circle of friends and family range of persons • Looking for information on a • Looking for information on a narrower list of interest topics wider variety of topics • Participating in smaller number of • Participate in a greater number of activities related to key interests online activities
  • 26. apprehensive - expository practice • Apprehensive: valuing • Expository: valuing privacy, restricted access exposure and publicity • Preference for a protected • Preference for an open environment environment • Concerns about security, data • Preference for blogging (e.g. misuse and online risks politics) and video sharing • Reflect more on ethical issues • Tendency to edit, remix and such as piracy, copyright mash-up
  • 27. expressive - instrumental practice • Expressive: valuing self- • Instrumental: valuing expression and self- problem-solving and reflection decision-making • Engaging in reciprocal • Engaging in posting and reading communication information (e.g. Twitter) • Strengthening interpersonal • Asking for advice to solve relationships problems (e.g. forums) • Self-expression through design • Self-expression through multimedia
  • 28. Gender & ePortfolio Practice Six risks of ePortfolio practice (Reinmann, 2011): • Over-complying • Over-reflecting • Over-acting http://i.ebayimg.com/00/%24(KGrHqUOKi0E3G%2BDF3EfBN75Khp(t!~~_35.JPG
  • 29. Over-complying & ePortfolio • Strong compliance with external specifications • Taking a “strategic approach”, i.e. adhering to pre-defined guidelines and requirements, but neglecting personal criteria and judgments http://i.ebayimg.com/00/%24(KGrHqUOKi0E3G%2BDF3EfBN75Khp(t!~~_35.JPG
  • 30. Over-reflecting & ePortfolio • Exaggerated self-reflection and self-analysis • Examining oneself or own situation in-depth, and at the same time neglecting the reflection of the subject-matter http://i.ebayimg.com/00/%24(KGrHqUOKi0E3G%2BDF3EfBN75Khp(t!~~_35.JPG
  • 31. Over-acting & ePortfolio • Excessive hoarding of ePortfolio artifacts • Collecting larger numbers of artifacts as evidence of own expertise, but failing to meaningfully relate artifacts to learning goals http://i.ebayimg.com/00/%24(KGrHqUOKi0E3G%2BDF3EfBN75Khp(t!~~_35.JPG
  • 32. Context • Research-based learning in peer-groups • ePortfolios to document the research process and outcomes • ePortfolios created in Mahara
  • 33. Method of the Study In-depth interviews Case study narratives Interpretative analysis + +
  • 34. 8 research categories ePortfolio ePortfolio experience media use ePortfolio ePortfolio value specs ePortfolio ePortfolio privacy artifacts ePortfolio ePortfolio communic. reflections
  • 35. ePortfolio experience ePortfolio ePortfolio experience no prior experience with media use ePortfolio little experience with ePortfolio ePortfolio digital media value specs self-perception as technically skilled ePortfolio ePortfolio privacy artifacts need support to overcome initial ePortfolio ePortfolio technology hurdles communic. reflections
  • 36. ePortfolio media use ePortfolio ePortfolio experience strong focus on the media use design of ePortfolio focus more on content ePortfolio ePortfolio inquiry than functions value specs used different media, mostly text and photos ePortfolio ePortfolio privacy artifacts value design and content inquiry ePortfolio ePortfolio communic. reflections
  • 37. ePortfolio specifications wanted to comply with ePortfolio ePortfolio specifications for grades experience media use complied with specifications for orientation ePortfolio ePortfolio value specs needed specifications as guidance appreciated freedom to design ePortfolios ePortfolio ePortfolio privacy artifacts ePortfolio ePortfolio value specifications communic. reflections and tend to over- comply
  • 38. ePortfolio artifacts did not collect many ePortfolio ePortfolio artifacts experience media use selected artifacts to match topics ePortfolio ePortfolio value specs decided about ePortfolio artifacts choice as group ePortfolio ePortfolio privacy artifacts may need support in choosing artifacts ePortfolio ePortfolio communic. reflections
  • 39. ePortfolio reflections liked to reflect on own ePortfolio ePortfolio learning goals experience media use took time in-between for own reflections ePortfolio ePortfolio value specs appreciated reflection at the end of the course ePortfolio ePortfolio privacy artifacts value reflection but do not over-reflect ePortfolio ePortfolio communic. reflections
  • 40. ePortfolio communication thought communication ePortfolio ePortfolio was very important experience media use wished there was more communication ePortfolio ePortfolio value specs wished students supported each other more appreciated feedback from peer and instructor ePortfolio ePortfolio privacy artifacts ePortfolio ePortfolio value communication communic. reflections and peer-feedback
  • 41. ePortfolio privacy enjoyed putting Mahara ePortfolio ePortfolio views online experience media use did not want to disclose private information ePortfolio ePortfolio value specs considered public profiles as way of shaping identity ePortfolio ePortfolio privacy artifacts value privacy but create professional identities ePortfolio ePortfolio communic. reflections
  • 42. ePortfolio privacy valued ePortfolio for ePortfolio ePortfolio creating online identity experience media use valued ePortfolio as assessment method ePortfolio ePortfolio value specs could present their skills better in ePortfolio experienced less stress at the end of semester ePortfolio ePortfolio privacy artifacts ePortfolio ePortfolio value and enjoy communic. reflections working with ePortfolio
  • 43. Designing ePortfolios Female students may ... • have less experience in using digital media • need additional technical support at the initial stage • need additional design features and communication opportunities • need more methodological guidance and feedback in the process • need additional support in creating professional identities

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