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Wikipedia-Diversity
       TOWARDS THE DEMOCRACY OF KNOWLEDGE: BRINGING GENDER DIVERSITY TO WIKIPEDIA




                           ILONA BUCHEM : ANTJE DUCKI1 : : : JULIA KLOPPENBURG : NILS WEICHERT2

                       1BEUTH UNIVERSITY OF APPLIED SCIENCES BERLIN   2WIKIMEDIA DEUTSCHLAND e.V.




Monday, March 18, 13                                                                                1
WiDi Project
                                   WIKIPEDIA DIVERSITY

                                    February - December 2013


                                    Diversity Guidance
                                    Diversity Strategy
                                     Diversity Actions




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                               2
Monday, March 18, 13                                               2
Read? Use? Edit?




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                      3
Monday, March 18, 13                                      3
WIKIPEDIA                             In Germany: Wikimedia Germany -
                                                  Association for the promotion of free
                                                  knowledge




                                                                  Editor Survey Report-April 2011


         http://en.wikipedia.org/wiki/WIKIPEDIA




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                    4
Monday, March 18, 13                                                                                    4
global             cultural



     reference                         heritage


            knowledge                universal




 WIKIPEDIA-DIVERSITY, CC BY-NC-SA                 5
Monday, March 18, 13                                  5
WHO IS EDITING WIKIPEDIA?




                Source: Wikipedia Editors Study




Monday, March 18, 13                              6
The average contributor to Wikipedia is
       "a 26-year-old geeky male who moves on to other ventures, gets married and leaves the website"
                                               Jimmy Wales




                           MALE : STUDENT : SINGLE : SUPPORTS OPEN SOURCE: US/EUROPE




                                   http://www.theatlanticwire.com/technology/2011/08/wikipedia-needs-more-single-geeky-men/40841/


WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                                                    7
Monday, March 18, 13                                                                                                                    7
NEW CONTRIBUTOR DECLINE




WIKIPEDIA-DIVERSITY, CC BY-NC-SA   8
Monday, March 18, 13                   8
MEDIA COVERAGE




WIKIPEDIA-DIVERSITY, CC BY-NC-SA        9
Monday, March 18, 13                        9
However there are some ...



                               PROBLEMS

       Graphics: http://www.fastcodesign.com/1671921/3-paths-toward-a-more-creative-life




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                           10
Monday, March 18, 13                                                                            10
GENDER GAP

   13%




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                11
Monday, March 18, 13                                 11
STATISTICS
                                   OPT-IN >>> GENDER IN PROFILE : SURVEY PARTICIPATION




                                            http://vadlo.com/Research_Cartoons/Last-line-of-defense---statistics.gif




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                                       12
Monday, March 18, 13                                                                                                        12
POSSIBLE CORRECTION:
  The total proportion of female editors was 26.8% higher (16.1%, versus 12.7%)




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                  13
Monday, March 18, 13                                                               13
http://commons.wikimedia.org/wiki/File:Wikipedia_editors_are_predominantly_male.png




                            BASED ON 5,073 DATA SETS FROM THE SURVEY IN 22 LANGUAGES
                                     IT’S ABOUT 0.4% OF ALL CONTRIBUTORS!


WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                             14
Monday, March 18, 13                                                                                              14
And the question is ...



                                WHY?

       Graphics: http://www.fastcodesign.com/1671921/3-paths-toward-a-more-creative-life




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                           15
Monday, March 18, 13                                                                            15
no time
                             other offline activities
                                                    other online activities
      no support
                                   special jargon & markup
                                                     unwritten rules

       not clear why to edit

                                    missing role models
                                                    reverted, rejected
WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                              16
Monday, March 18, 13                                                               16
NEWCOMERS RETENTION




                                   http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2012-09-24/Recent_research




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                                          17
Monday, March 18, 13                                                                                                           17
ELITE & POWER RELATIONS

          • Self-recruitment of editors
          • Exclusion of newcomers
          • Battles for reputation
          • Self-preservation
          • Diligence

WIKIPEDIA-DIVERSITY, CC BY-NC-SA          18
Monday, March 18, 13                           18
INTERACTION QUALITY




                                   http://stuartgeiger.com/icwsm-final-geiger-socialization.pdf




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                 19
Monday, March 18, 13                                                                                  19
FEMALE EDITORS

                                                      http://mashable.com/2012/08/08/wikipedia-gender-graphic/




                                   http://upload.wikimedia.org/wikipedia/commons/7/76/Editor_Survey_Report_-_April_2011.pdf


WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                                              20
Monday, March 18, 13                                                                                                               20
And what are the ...



               IMPLICATIONS?


       Graphics: http://www.fastcodesign.com/1671921/3-paths-toward-a-more-creative-life




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                           21
Monday, March 18, 13                                                                            21
MISSING BIOGRAPHIES OF FEMALE HISTORIC FIGURES AND SCIENTISTS




      http://www.webpronews.com/wikipedia-editors-are-basically-all-dudes-should-that-matter-2012-04




       POOR COVERAGE OF TOPICS INTERESTING TO WOMEN




                                                                                                       MEANING NEGOTIATION




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                                             22
Monday, March 18, 13                                                                                                         22
FROM GENDER       TO KNOWLEDGE




                                            http://www.uni-heidelberg.de




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                           23
Monday, March 18, 13                                                       23
Is there a common ...



          APPROACH?

       Graphics: http://www.fastcodesign.com/1671921/3-paths-toward-a-more-creative-life




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                           24
Monday, March 18, 13                                                                            24
WiDi APPROACH
                                Ex
                                   clu                                        a rs
                 Le
                       adi
                                         sio
                                            n                          di t-W
                                                                     E
                           ng
                                elit                                             nerds
                                     e          inside   outside         M  ale
        Power
              batt              les                                         S ocial media
                                            Wikipedia    Wikipedia
   Communication                             culture      image           Anti-women

                      ent                                                Anon
             H arassm                                                        ym    ity
                                 re sts                               Co
                         nte                                            de
                 ts of i                                                   of c
                                                                                ond
      on flic                                                                       u
   C                                                                                     ct
WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                              25
Monday, March 18, 13                                                                               25
OPEN INNOVATION
                   dge
           kn owle
                   rces
             resou
                 s kills                                                                                                 Inside-out
                        ideas                                                                                                Outside-in
                                   http://www.reddoorinnovation.com/images/Think-Outside-Bowl.gif




   RESEARCH : DEVELOPMENT : AGILE : KNOWLEDGE EXCHANGE : STRATEGIC PARTNERSHIPS : INTEGRATION : DIVERSITY




                                               http://www.denkmotor.com/wp-content/uploads/2008/09/open-innovation.jpg
WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                                                          26
Monday, March 18, 13                                                                                                                           26
TRANSDISCIPLINARITY
        CROSSES MANY DISCIPLINARY BOUNDARIES : HOLISTIC APPROACH : BEST-FIT SOLUTIONS : OPEN DISCUSSION




                                                                                                           silo ment
                                                                                                                    ality




                                                                                                               sociology
                                                                                                               psychology
                                                                                                               culture studies
                                            http://farm3.static.flickr.com/2649/3965077777_0a19be83e4.jpg


WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                                             27
Monday, March 18, 13                                                                                                              27
So how about some ...



                     SOLUTIONS

       Graphics: http://www.fastcodesign.com/1671921/3-paths-toward-a-more-creative-life




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                           28
Monday, March 18, 13                                                                            28
GLOBAL INITIATIVES




WIKIPEDIA-DIVERSITY, CC BY-NC-SA            29
Monday, March 18, 13                             29
WiDi: DIVERSITY GUIDANCE
                        COMMON PRINCIPLES : UNDERSTANDING DIVERSITY : ENHANCING AWARENESS




                                                http://www.diversity-inclusion.at/Diversity-Inclusion/Diversity-Strategy_files/Diversity_Strategy_eng.jpg
WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                                                                           30
Monday, March 18, 13                                                                                                                                            30
WiDi: DIVERSITY-STRATEGY
                                            CULTURE OF DIVERSITY
                                         TOLERANCE AND INCLUSION
                                       REPUTATION AND CONTRIBUTION

                                             motivations

           AWARENESS OF DIVERSITY                                              ENHANCING PARTICIPATION
        GIVING & GAINING ACCEPTANCE                                             ENABLING ADVANCEMENT
             FAIRNESS & INCLUSION                                                FOSTERING INCLUSION


           competencies                                                            regulations
                                   Based on the diversity model by Köppel (2012)




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                         31
Monday, March 18, 13                                                                                          31
WiDi: DIVERSITY ACTIONS
                            Open Innovation Stage 1
                         OPEN CALL FOR PARTICIPATION
                                   CROWD CHALLENGES : IDEA CREATION : CROWDSOURCING



                            Open Innovation Stage 2
                       SELECTED CALL FOR PARTICIPATION
                                   INVITED EXPERTS : GRAND CHALLENGES : FOCUSED ACTIONS



                           Open Innovation Stage 3
                       CLOSED CALL FOR PARTICIPATION
                         AWARENESS CAMPAIGNS : LEARNING RESOURCES : STRATEGIC DEVELOPMENT



WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                            32
Monday, March 18, 13                                                                             32
CHALLENGES




                 theintersectionist.com     manattackscrowd.com/       millhaus.com




         DIVERGENCE OF OPINIONS : REDEFINING GOALS : RESISTANCE TO CHANGE : INTERVENTION IN AUTONOMY




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                                                       33
Monday, March 18, 13                                                                                        33
MORE INFORMATION:
                  PROF. DR. ILONA BUCHEM:
                  buchem@beuth-hochschule.de

                  CURATES RESOURCES ON WIKIPEDIA & DIVERSITY:
                  http://www.scoop.it/t/wikipedia-gender




WIKIPEDIA-DIVERSITY, CC BY-NC-SA                                34


Monday, March 18, 13                                                 34

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Wikipedia and Diversity - eSociety 2013

  • 1. Wikipedia-Diversity TOWARDS THE DEMOCRACY OF KNOWLEDGE: BRINGING GENDER DIVERSITY TO WIKIPEDIA ILONA BUCHEM : ANTJE DUCKI1 : : : JULIA KLOPPENBURG : NILS WEICHERT2 1BEUTH UNIVERSITY OF APPLIED SCIENCES BERLIN 2WIKIMEDIA DEUTSCHLAND e.V. Monday, March 18, 13 1
  • 2. WiDi Project WIKIPEDIA DIVERSITY February - December 2013 Diversity Guidance Diversity Strategy Diversity Actions WIKIPEDIA-DIVERSITY, CC BY-NC-SA 2 Monday, March 18, 13 2
  • 3. Read? Use? Edit? WIKIPEDIA-DIVERSITY, CC BY-NC-SA 3 Monday, March 18, 13 3
  • 4. WIKIPEDIA In Germany: Wikimedia Germany - Association for the promotion of free knowledge Editor Survey Report-April 2011 http://en.wikipedia.org/wiki/WIKIPEDIA WIKIPEDIA-DIVERSITY, CC BY-NC-SA 4 Monday, March 18, 13 4
  • 5. global cultural reference heritage knowledge universal WIKIPEDIA-DIVERSITY, CC BY-NC-SA 5 Monday, March 18, 13 5
  • 6. WHO IS EDITING WIKIPEDIA? Source: Wikipedia Editors Study Monday, March 18, 13 6
  • 7. The average contributor to Wikipedia is "a 26-year-old geeky male who moves on to other ventures, gets married and leaves the website" Jimmy Wales MALE : STUDENT : SINGLE : SUPPORTS OPEN SOURCE: US/EUROPE http://www.theatlanticwire.com/technology/2011/08/wikipedia-needs-more-single-geeky-men/40841/ WIKIPEDIA-DIVERSITY, CC BY-NC-SA 7 Monday, March 18, 13 7
  • 8. NEW CONTRIBUTOR DECLINE WIKIPEDIA-DIVERSITY, CC BY-NC-SA 8 Monday, March 18, 13 8
  • 9. MEDIA COVERAGE WIKIPEDIA-DIVERSITY, CC BY-NC-SA 9 Monday, March 18, 13 9
  • 10. However there are some ... PROBLEMS Graphics: http://www.fastcodesign.com/1671921/3-paths-toward-a-more-creative-life WIKIPEDIA-DIVERSITY, CC BY-NC-SA 10 Monday, March 18, 13 10
  • 11. GENDER GAP 13% WIKIPEDIA-DIVERSITY, CC BY-NC-SA 11 Monday, March 18, 13 11
  • 12. STATISTICS OPT-IN >>> GENDER IN PROFILE : SURVEY PARTICIPATION http://vadlo.com/Research_Cartoons/Last-line-of-defense---statistics.gif WIKIPEDIA-DIVERSITY, CC BY-NC-SA 12 Monday, March 18, 13 12
  • 13. POSSIBLE CORRECTION: The total proportion of female editors was 26.8% higher (16.1%, versus 12.7%) WIKIPEDIA-DIVERSITY, CC BY-NC-SA 13 Monday, March 18, 13 13
  • 14. http://commons.wikimedia.org/wiki/File:Wikipedia_editors_are_predominantly_male.png BASED ON 5,073 DATA SETS FROM THE SURVEY IN 22 LANGUAGES IT’S ABOUT 0.4% OF ALL CONTRIBUTORS! WIKIPEDIA-DIVERSITY, CC BY-NC-SA 14 Monday, March 18, 13 14
  • 15. And the question is ... WHY? Graphics: http://www.fastcodesign.com/1671921/3-paths-toward-a-more-creative-life WIKIPEDIA-DIVERSITY, CC BY-NC-SA 15 Monday, March 18, 13 15
  • 16. no time other offline activities other online activities no support special jargon & markup unwritten rules not clear why to edit missing role models reverted, rejected WIKIPEDIA-DIVERSITY, CC BY-NC-SA 16 Monday, March 18, 13 16
  • 17. NEWCOMERS RETENTION http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/2012-09-24/Recent_research WIKIPEDIA-DIVERSITY, CC BY-NC-SA 17 Monday, March 18, 13 17
  • 18. ELITE & POWER RELATIONS • Self-recruitment of editors • Exclusion of newcomers • Battles for reputation • Self-preservation • Diligence WIKIPEDIA-DIVERSITY, CC BY-NC-SA 18 Monday, March 18, 13 18
  • 19. INTERACTION QUALITY http://stuartgeiger.com/icwsm-final-geiger-socialization.pdf WIKIPEDIA-DIVERSITY, CC BY-NC-SA 19 Monday, March 18, 13 19
  • 20. FEMALE EDITORS http://mashable.com/2012/08/08/wikipedia-gender-graphic/ http://upload.wikimedia.org/wikipedia/commons/7/76/Editor_Survey_Report_-_April_2011.pdf WIKIPEDIA-DIVERSITY, CC BY-NC-SA 20 Monday, March 18, 13 20
  • 21. And what are the ... IMPLICATIONS? Graphics: http://www.fastcodesign.com/1671921/3-paths-toward-a-more-creative-life WIKIPEDIA-DIVERSITY, CC BY-NC-SA 21 Monday, March 18, 13 21
  • 22. MISSING BIOGRAPHIES OF FEMALE HISTORIC FIGURES AND SCIENTISTS http://www.webpronews.com/wikipedia-editors-are-basically-all-dudes-should-that-matter-2012-04 POOR COVERAGE OF TOPICS INTERESTING TO WOMEN MEANING NEGOTIATION WIKIPEDIA-DIVERSITY, CC BY-NC-SA 22 Monday, March 18, 13 22
  • 23. FROM GENDER TO KNOWLEDGE http://www.uni-heidelberg.de WIKIPEDIA-DIVERSITY, CC BY-NC-SA 23 Monday, March 18, 13 23
  • 24. Is there a common ... APPROACH? Graphics: http://www.fastcodesign.com/1671921/3-paths-toward-a-more-creative-life WIKIPEDIA-DIVERSITY, CC BY-NC-SA 24 Monday, March 18, 13 24
  • 25. WiDi APPROACH Ex clu a rs Le adi sio n di t-W E ng elit nerds e inside outside M ale Power batt les S ocial media Wikipedia Wikipedia Communication culture image Anti-women ent Anon H arassm ym ity re sts Co nte de ts of i of c ond on flic u C ct WIKIPEDIA-DIVERSITY, CC BY-NC-SA 25 Monday, March 18, 13 25
  • 26. OPEN INNOVATION dge kn owle rces resou s kills Inside-out ideas Outside-in http://www.reddoorinnovation.com/images/Think-Outside-Bowl.gif RESEARCH : DEVELOPMENT : AGILE : KNOWLEDGE EXCHANGE : STRATEGIC PARTNERSHIPS : INTEGRATION : DIVERSITY http://www.denkmotor.com/wp-content/uploads/2008/09/open-innovation.jpg WIKIPEDIA-DIVERSITY, CC BY-NC-SA 26 Monday, March 18, 13 26
  • 27. TRANSDISCIPLINARITY CROSSES MANY DISCIPLINARY BOUNDARIES : HOLISTIC APPROACH : BEST-FIT SOLUTIONS : OPEN DISCUSSION silo ment ality sociology psychology culture studies http://farm3.static.flickr.com/2649/3965077777_0a19be83e4.jpg WIKIPEDIA-DIVERSITY, CC BY-NC-SA 27 Monday, March 18, 13 27
  • 28. So how about some ... SOLUTIONS Graphics: http://www.fastcodesign.com/1671921/3-paths-toward-a-more-creative-life WIKIPEDIA-DIVERSITY, CC BY-NC-SA 28 Monday, March 18, 13 28
  • 29. GLOBAL INITIATIVES WIKIPEDIA-DIVERSITY, CC BY-NC-SA 29 Monday, March 18, 13 29
  • 30. WiDi: DIVERSITY GUIDANCE COMMON PRINCIPLES : UNDERSTANDING DIVERSITY : ENHANCING AWARENESS http://www.diversity-inclusion.at/Diversity-Inclusion/Diversity-Strategy_files/Diversity_Strategy_eng.jpg WIKIPEDIA-DIVERSITY, CC BY-NC-SA 30 Monday, March 18, 13 30
  • 31. WiDi: DIVERSITY-STRATEGY CULTURE OF DIVERSITY TOLERANCE AND INCLUSION REPUTATION AND CONTRIBUTION motivations AWARENESS OF DIVERSITY ENHANCING PARTICIPATION GIVING & GAINING ACCEPTANCE ENABLING ADVANCEMENT FAIRNESS & INCLUSION FOSTERING INCLUSION competencies regulations Based on the diversity model by Köppel (2012) WIKIPEDIA-DIVERSITY, CC BY-NC-SA 31 Monday, March 18, 13 31
  • 32. WiDi: DIVERSITY ACTIONS Open Innovation Stage 1 OPEN CALL FOR PARTICIPATION CROWD CHALLENGES : IDEA CREATION : CROWDSOURCING Open Innovation Stage 2 SELECTED CALL FOR PARTICIPATION INVITED EXPERTS : GRAND CHALLENGES : FOCUSED ACTIONS Open Innovation Stage 3 CLOSED CALL FOR PARTICIPATION AWARENESS CAMPAIGNS : LEARNING RESOURCES : STRATEGIC DEVELOPMENT WIKIPEDIA-DIVERSITY, CC BY-NC-SA 32 Monday, March 18, 13 32
  • 33. CHALLENGES theintersectionist.com manattackscrowd.com/ millhaus.com DIVERGENCE OF OPINIONS : REDEFINING GOALS : RESISTANCE TO CHANGE : INTERVENTION IN AUTONOMY WIKIPEDIA-DIVERSITY, CC BY-NC-SA 33 Monday, March 18, 13 33
  • 34. MORE INFORMATION: PROF. DR. ILONA BUCHEM: buchem@beuth-hochschule.de CURATES RESOURCES ON WIKIPEDIA & DIVERSITY: http://www.scoop.it/t/wikipedia-gender WIKIPEDIA-DIVERSITY, CC BY-NC-SA 34 Monday, March 18, 13 34