PowerAI introduktion Talare: David Chancellor Madison, Cognitive & AI Sales Leader for Systems Europe, IBM Presentation från Watson Kista Summit 2018

1. 1 © Hortonworks Inc. 2011 – 2017. All Rights Reserved1 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
David Chancellor‐Maddison
AI Leader Europe
IBM

2. © Copyright IBM Corporation 2017
Agenda
 Destination AI
 Data: Is my unique asset, but I have amnesia
 Data Landscape and Tools
 PowerAI and 53 Industry use cases in 6 months
 We can help you.

3. PowerAI!NOT PowerAI!
Enterprise-Ready
Software Distribution
Built on Open Source
fast, easy deployment

4. Data
Time
Available
Data
Understood
Data
Enterprise
Amnesia
80 million
wearable health
devices will
be available by
2017.
2.5
quintillion
bytes of data
generated daily
by connected
machines.
There
will be
28 times
more
sensor-
enabled
devices
than
people
by the
year 2020.
25 gigabytes
of data per hour
is generated by a
connected car.
90% of cars will
be connected by 2020.
153 exabytes
of healthcare
data generated by
devices in 2013.
Increasing to 2,314
exabytes in 2020.
1.7 megabytes
of data per
second
generated by
every human
being on the
planet by 2020.

5. 1(7:25.())(&76(&2120,(62)6&$/(
2)7+(:25/'·6
'$7$$1·7%(*22*/('
Data acumen is one area where every company
has an equal opportunity to do the incredible

6. 6 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
The Modern Data Platform
Oracle, MsSQL,DB2
EDB, MongoDB,Neo4J
Hadoop Spark, Hortonworks,
Kinetica,BlazeGraphArtificial Intelligence
• Headache
• Traditional Data
• Cost Optimisation
• Asset
• New Data Sources
• App Modern/ Speciality
• HIGH VALUE
• Artificial Intelligence
• ML/DL
• HIGH VALUE
• High Perf Data Analytics
• Geospacial Temporal
• Business Enabled
• 3x Price Performance
• Offload to High Value
Combining Innovation

7. 7 © Hortonworks Inc. 2011 – 2017. All Rights Reserved
Capture
streaming data
Deliver
perishable insights
Combine
new old data
Store
data forever
Access
a multi‐tenant data lake
Model
with machine learning
DATA AT REST
(Hortonworks Data Platform)
DATA IN MOTION
(Hortonworks DataFlow)
ACTIONABLE
INTELLIGENCE
Perishable Insights
Historical Insights
A Connected Data Strategy for All Data
C L O U D
On Premise

8. Artificial
Intelligence
and
Cognitive
Applications
Machine
Learning
Deep
Learning
(Neural Networks)
The deeper you go, the more value you gain,
and the more you know

9. IBM OpenPOWER Moves on Deep
Learning with a Vengeance…“
enterprise-ready
software distribution
built on open source
tools for ease
of development
performance
faster training times
for data scientists
IBM’s OpenPOWER organization has clearly stepped up its game
this week with a massive move towards making Deep Learning and
AI efforts far more affordable.

10. requires different
skills
DEPLOY INFER
experience all that
pain again
MAINTAIN
ACCURACY
Iterate
faster and
do it again
Assisted
parameter
selection and
tuning
most time
spent here
DATA
PREPARATION
up and
running
over a
quick
lunch
time spent
drops from
80% to
30%
very iterative
BUILD, TRAIN,
OPTIMIZE
9 days work
becomes 4
hours …
more
models
weeks to months
UP RUNNING

11. accident
risk
rate
90%
inspection
times
10X
number of
inspections

12. 12
Automotive
AI and HPC platform
Leading European truck manufacturer builds next-generation HPC platform
Winning Solution
Power8 with P100
PowerAI
Competition
Intel and related vendours
Solution Benefits
Superior performance and a
commitment to open source
Business Partner: Conoa
Use-case contact: Kristoffer Pettersson
About the customer
One of the first companies in the world to make commercial vehicles. This long-standing brand manufactures heavy trucks,
buses and engines at 17 production sites in 14 countries.
Business challenge and solution
They are facing a major change in the market with new and old competitors developing autonomous driving and driver
assistance. To meet the demands of the future, they need an HPC platform tuned for deep learning and not only for traditional
technical computing. They also have a strategy to use as much open source SW as possible.
They have invested in 3 Power8 nodes with P100 GPU as a test bench for developing their next generation platform providing
AI, Modern Databases and Technical Computing.
Why did the Client choose IBM Systems
“The potential for Power CPUs in HPC is too attractive to me to not begin serious concrete activities in that direction. We can’t
ignore it”

13. 13
University
Research platform for AI Healthcare
University looking for partnership in AI research for Genomics
Winning Solution
Power9 with V100
PowerAI
Competition
DELL
Solution Benefits
• The University looked to IBM for an
innovative partner who could provide a
leading edge AI platform.
Business Partner: Netorek
Use-case contact: Kai Salmi Teppo Seesto
About the customer
Founded in 1863, the university has its origins in the first Finnish-speaking teacher training college, the so-called Teacher
Seminary. The teacher seminary evolved into the College of Education in 1937, at which time it was given the authority to grant
doctorate degrees. In the 1960s, the college started teaching and researching in the sciences and in 1967 was renamed. The
university offers a wide range of study programmes for bachelors and masters degrees conducted in English, many of which are
unique in Finland. Natural Sciences, Human Sciences, Sports and Health Sciences as well as Teacher education are the
university's areas of special expertise.
Business challenge and solution
The University is building a prototype of systems for a new social and health reform. It needs to be prepared for big AI tasks, so
they need an extremely powerful AI solution. The Dean at IT faculty at the Univ insisted on nothing less than Volta GPUs as the
scope of AI tasks is still open.
Why did the Client choose IBM Systems
IBM were able to show how we cooperate with other leading edge research institutions around the world and position our
unique technology for Deep Learning and AI.

14. 14
Winning Solution
• OEM Power AC922 with 2GPUs
Competition
• different x86 vendors
Solution Benefits
• Proven Power performance and
reliability from local ISV, in connection
with local SW solution. The most
appropriate solution due to current
political demands.
Business Partner: KNS with
ISV Polymatica: polymatica.com/en
Use-case contact: Victoria
Nuzhnaya/Russia/IBM
About the customer
Administration of the City – organization of state power, heads the system of Executive authorities of the city, which
includes branch and functional Executive authorities (departments, committees, management, control and
inspection) exercising Executive and administrative functions in certain sectors and areas of city management, as
well as the territorial bodies of the Executive power to control is the prefectures of administrative districts and district
Council.
Business challenge and solution
The client needed to implement a system of interactive multi-dimensional analysis of distributed data and opted for a
solution from Polymatica that offers the required functionality. This system will help the client to realise multipurpose
tool for tasks of visualization and big data analytics.
Why did the Client choose IBM Systems
Polymatica recommended IBM Power System AC922 based on the strong performance advantage over x86 that they
experienced during porting and testing of their solution on Minsky servers. NVIDIA NVLink technology, creating a
direct, ultra-fast connection between CPU and GPU was the key to this success.
Administration of Governmental Department
Accelerated BI with

15. 15
Oil Industry
Reservoir Simulation
Oil exploration company investing in IBM innovation
Winning Solution
Power9 with V100
Competition
x86 with PCI attached GPU
Solution Benefits
• Higher performance in a similar
package and the POWER solution allows
them to scale up to larger models and
support more concurrent users
Business Partner: KomplexIT, ISV is
Ridgeway Kite
Use-case contact: Christopher Fabritius
About the customer
An international oil and gas company with a 2016 entitlement production of 313,000 barrels of oil equivalent per day. Their
production comes from Denmark, UK, Norway, Kazakhstan, the US Gulf of Mexico and Algeria. Exploration and development
activities are on-going in Angola, Kenya, Brazil, Kurdistan Region of Iraq and in the producing countries.
Business challenge and solution
Maersk Oil has a need for the industry standard HPC solution for their reservoir simulation. They have a research project looking
into the possibility of using GPU accelerated systems instead of CPU only in order to gain more insight, higher resolution, more
runs in a given timeframe, more concurrent users etc.
Why did the Client choose IBM Systems
ISV, Ridgeway Kite, recommended IBM and we provided a good experience with the benchmark centre in Poughkeepsie
through out the benchmark process. With IBM’s solution, they will be able to support more users and make more runs in the
same time frame than with a competing solution

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