1) IBM's PureSystems are expert integrated systems that simplify IT challenges around big data by capturing built-in expertise and deeply integrating hardware and software.
2) PureSystems deliver greater simplicity, speed, and lower cost across the entire IT lifecycle from design to deployment to management through pre-integration and automation.
3) The PureData System delivers optimized data platforms and services for transactions, analytics, and operational analytics workloads through scale-out clusters of DB2, Netezza, and other technologies.
Uneak White's Personal Brand Exploration Presentation
IBM Smarter Business 2012 - PureSystems - PureData
1. Addressing Big Data Challenges with
IBM PureSystems
Don Boulia
Vice President Strategy, Software Group
IBM
2. Technology is the leading force for impacting business
Factors impacting organizations
1. Technology factors
2. People skills
3. Market factors
4. Macro-economic factors
5. Regulatory concerns
6. Globalization
Source: IBM CEO Study 2012
Source: IBM CEO Study 2012
71% of CEOs identify technology as the most
important external force impacting their organizations*
3. Is IT ready for the challenge?
2013
1996
29% 68%
68% of IT Only 1 in 5
operating costs in 2013 will be for organizations allocate more than
management and administration 50% of IT budget to new projects
* IDC; Converged Systems: End-User Survey Results presentation;
* 2012 IBM Global Data Center Study
September 2012; Doc #236966
4. It is time for a new class of expert integrated systems
Built-in Expertise Integration by Design
Capturing and automating Deeply integrating and tuning
what experts do hardware and software
Simplified Experience
Making every part of the IT lifecycle easier
5. PureSystems deliver greater simplicity, speed & lower cost
Today’s problem: Time and effort is spent tuning general purpose components
Design / Deploy Manage / Maintain
General Purpose Custom Built
Components System
The PureSystems solution: simplifies the entire IT project lifecycle
Reduced Time, Cost and Risk
Expert Integrated System
6. PureSystems simplify each phase of the systems lifecycle
Streamlined: Accelerated: Simplified: Integrated:
Pre-integrated, System up and Fully integrated System level updates
pre-tested, running in hours management and upgrades
ready to run
Patterns of expertise
7. Platform as a Service
Virtualization
Service level management
Dynamic resource scalability
Highly standardized infrastructure
Automated provisioning of IT resources
Infrastructure as a Service
Multi-tenancy
User-based self-service
Usage-based reporting
Catalog of services
Infrastructure Application Platform
Delivering Infrastructure Services Delivering Platform Services
8. Infrastructure Platform Application Platform Data Platform
Delivering Infrastructure Services Delivering Platform Services Delivering Data Services
9. • Select model
– for Transactions
– for Analytics
– for Operational Analytics
• Select size
• Load data
Data Platform
Delivering Data Services
10. Today’s big data challenges are increasing demands
on data systems
Increasing 50x
Mobile 35 ZB
Volume of data by 2020
requires growing capacity 2010 2020
Cloud
Increasing Millions of
Velocity of data transactions
Social
per second
requires higher performance
Big Data
Analytics Increasing Billions of
Variety of data devices &
sensors
Commerce requires new techniques
11. Different applications rely on different data processing
E-commerce Customer Analysis Real Time Fraud Detection
Transaction Processing Reporting and Analytics Operational Analytics
12. Different data workloads require different solutions
Scalable Transactional Database
Transaction Processing Reporting and Analytics Operational Analytics
13. for Transactions
Optimized system delivering
data services for transactions
for Analytics
Optimized system delivering
data services for analytics
for Operational Analytics
Optimized system delivering
data services for operational analytics
14. Clients are realizing the value of PureData capabilities
Transactions DB2 cluster provides advantages over competition
Lower cost payment routing improves competitiveness
A global leader in Easily handles transaction volumes during shopping peaks
payment-processing Extremely high availability at the required scale
Analytics “NYSE … has replaced an Oracle relational database with a data
warehousing appliance from Netezza, allowing it to conduct rapid
searches of 650 terabytes of data.”
ComputerWeekly.com
Operational Analytics Operational Data Warehouse handles 80 million Tx/day
Supports fraud assessment, customer care & SAS analytics
A leading global >2500 avg. concurrent users
credit card provider >5TB loaded per day – including throughout peak hours
15. Smart consolidation of application and data services
Real Time
Next best offer E-commerce Order Credit card Customer
Fraud
Coupon Catalog & Cart management management Analysis
Detection
Analytics & Transactional Transactional Analytic
Applications Data Services Data Services
PureApplication PureData System
System for for for
Transactions Analytics Operational Analytics
17. Delivering the value of expert integrated systems
Infrastructure Application Platform Data Platform
Delivering Infrastructure Services Delivering Platform Services Delivering Data Services
The real question is, will your infrastructure block or enable change?Is it efficient and agile enough to support the transition ahead?Will it meet the rising expectations of your customers, employees and business partners?If you’re unable to answer this question with confidence, you are not alone.Our research shows that just one in five, or 21 percent, of IBM clients are able to answer this question affirmatively. These “enabler” CIO’s run highly efficient data centers – data centers that allow them to allocate 50 percent or more of their IT budget to new projects. The other 75 percent have a lot of catching up to do, with the least efficient companies able to devote only 35 percent of budgets to new projects. What could you accomplish if you could devote 50% of your IT budget to innovation? What new opportunities could you take advantage of? And how would you react if your competitor was able to drive this type of innovation , while you were mired in the status quo?The choices IT leaders make -- the choices YOU make – are of clear consequence to your business.TRANSITION: What would it take to make you ready? Let’s look at what the research shows.=============================TRANSITION: Source: IBM Data Center Study.