Den mobila marknaden har så här långt mest handlat om konsumentappar, men nu ser vi flera trender mot Enterprise Mobile där organisationer önskar erbjuda sina anställda att använda applikationer när de behöver det, med deras egna mobila enheter. Och de vill helst använda de mobila enheter som passer dem själva (BYOD). Dessutom vill organisationer erbjuda sina kunder mobila tjänster och allt det här skapar utmaningar. IBM vill, som ledare inom den här marknaden, hjälpa kunder att ta rätt beslut och göra verklighet av sina visioner. Lyssna på Johannes Eltz från IBM:s huvudkontor prata om IBM:s syn på Enterprise Mobile, de 11 tydligaste trenderna. Talare: Johannes Eltz, Business Development Executive Mobile, IBM Besök http://smarterbusiness.se för mer information.

1. 11 trender för Enterprise Mobile just nu

2. IBM Mobile Enterprise Strategy
Johannes zu Eltz
Business Development Executive
IBM

3. Mobile is a mandatory transformation
700,000 iOS applications
10 Billion devices
by 2020
61% of CIOs put mobile as
priority
45% increased productivity with
mobile apps

4. Top 11 Trends - Summary
11. Enterprise Adoption
10. BYOD
9. Security
8. Multiple Mobile Personalities
7. Device/mobile operating system fragmentation
6. Second Generation Apps
5. Hybrid Approach
4. Testing, Testing, Testing
3. Iterative Release Cycles
2. SMS lives – growing even as over the top grows too
1. Consolidation, Innovation around Mobile, Cloud, Analytics, Commerce, and
Smarter Planet
4

5. With enormous opportunities for the enterprise
Business to Enterprise Business to Consumer
 Increase worker productivity  Improve customer satisfaction
 Improved processing times  Deeper customer engagement and loyalty
 Extend existing applications to mobile  Increase sales through personalization
workers and customers  Customer service
 Increase employee and business partner  Competitive differentiator
responsiveness and decisions  Improve brand perception
 Resolve internal IT issues faster  Deeper insight into customer buying behavior
 Reduce personnel cost utilizing personal for up sell and cross sell
devices

6. Fundamentally changing industries
Retail Financial Services Distribution
Mobile banking will be the most widely used banking channel
by 2020, if not sooner
Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010

7. The value of the mobile device is in the applications
What benefits, if any, has your firm experienced as a result of deploying mobile applications?
Increased worker productivity 70%
Increased employee responsiveness and decision making 57%
Faster internal IT issue resolution 49%
Improved customer satisfaction 44%
Faster customer issue resolution 38%
Competitive differentiation 20%
Reduced personnel costs 18%
Reduced fuel, gas, or fleet maintenance cost 16%
Improved brand perception 15%
Increased sales revenue 14%
Reduced sales cycle time 10%
It’s too soon to tell or don’t know 8%
Reduced inventory costs 7%
None; we haven’t seen any benefits 3%
Other 1%
Source: Forrester Research, Inc., “Forrsights Networks and Telecoms Survey,” Q1 2011

8. But also with some unique challenges
How do you quickly:
 Engage with anyone, customers, partners or
employees, no matter who owns the device
 Extend to anything, from instrumented machines
to a broad spectrum of smart devices
 Execute business anywhere, with ubiquitous,
trusted and secure transactions
Top Mobile Adoption Concerns:
1. Security/privacy (53%)
2. Cost of developing for multiple mobile
200 Million
platforms (52%) employees BYOD
3. Integrating cloud services to mobile (bring your own devices)
devices (51%)
Source: 2011 IBM Tech Trends Report
https://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend

9. How do we have to think about mobile differently?
Platforms Apps
 Networks Business  Smarter Commerce
Vodafone  Devices strategy and  Social Business
 OS’s planning  BI & Analytics
Process &
transaction integrity  Etc.
Full lifecycle solutions
Open cross-platform
development
End-to-end security and
management
Integration with backend systems,
enterprise data and cloud
Open n Governed n Integral
IBM Mobile Enterprise

10. IBM strategy addresses client mobile initiatives
Extend & Transform Build & Connect
Extend existing business Build mobile applications
capabilities to mobile devices Connect to, and run
Transform the business by backend systems in support
creating new opportunities of mobile
Manage & Secure
Manage mobile devices, services
and applications
Secure my mobile business

11. Providing leadership in required capabilities
Extend & Transform Build & Connect
Key Capabilities Key Capabilities
 Strategy, planning and  Mobile web, hybrid and native
implementation app development
 Mobile-enabled solutions  Enterprise data, service, and
including analytics, commerce, application integration
and social business  Enterprise wireless
 Mobile as a service networking
Manage & Secure
Key Capabilities
 Mobile lifecycle management
 Device analytics and control
 Secure network communications & management

12. Comprehensive solution for mobile delivery
IBM Mobile Foundation V5.0
• A comprehensive suite of mobile products that
provides the essential elements needed for mobile
development, deployment, and management.
• Mobile Foundation elements:
– IBM Worklight Mobile application development and
delivery
– IBM WebSphere Cast Iron Hypervisor Edition End to end solution for mobile
Advanced connectivity to cloud and back-end systems development, device
– IBM Endpoint Manager for Mobile Devices
management, and connectivity
Complete end-to-end Mobile Device Management (MDM)

13. Adopting the mobile channel as a strategic
imperative One of the 4 largest banks in the US
• Envisions dozens of mobile apps accounting for 40% of the business
• Customer’s Highlights:
– Integration with multiple back-end banking systems
– Leverage existing web assets
– Support multiple development teams
– Scale to support millions of mobile users
Modules Purchased:
• IBM Worklight

14. 360 customer view through cloud integration
A leading manufacturer of personal safety devices
This family-owned company of less than 1,000 employees operates on the world market, maintaining
their leading position thanks to many patents and innovative solutions.
• Centralized management of all integrated end-points
• Customer’s Highlights:
– 100% user adoption from field and enablement of
mobile app usage on devices
– $135K/year savings on eliminating “paper mailers”
in favor of integrated web-forms
– Increased accuracy & productivity in
Modules Purchased:
Sales department
•WebSphere Cast Iron
• 50% reduction in order processing
Cloud integration
– Savings of thousands a year eliminating mis-keyed
orders

15. Keeping endpoints up and running
A large utility firm selects IBM Endpoint Manager
Serving 4.5 million customers, this electric company of 25,000 employees is a leader in clean energy
while exceeding reliability standards and keeping consumer costs below average. They are experiencing
a migration from traditional endpoints to mobile devices.
• Long-time Endpoint Manager / BigFix customer
• Customer’s Highlights:
– Low TCO and ease of adding-on mobile device management
capabilities
– Displaced MobileIron deployment due to increased infrastructure,
training, and administration costs
– Integrating with Maximo, Remedy
– Rapid increase and deployment of new functionality throughout Beta
– Responsiveness and agility of development team
Modules Purchased:
– Expect to grow to 20,000+ managed mobile devices
• Endpoint Manager mobile

16. IBM services help you become a mobile enterprise
Extend & Transform Build & Connect
Manage & Secure
Mobile infrastructure strategy and planning consulting services can help you develop a road
map that aligns your mobile strategy with business priorities

17. IBM Mobile: Delivering critical success factors
standards-based and future ready
proactive end-to-end security; centralized
deployment, management, maintenance
and support for applications, devices and
infrastructure
business processes and systems are
completely integrated from the mobile
access points to the back-end systems

18. Further Information
• Learn more about IBM Mobile Foundation at
ibm.com/software/mobile-solutions
• Download and evaluate IBM Worklight at
ibm.com/developerworks/mobile/worklight
• For more information please contact your IBM
representative or IBM Business Partner

20. Legal Disclaimer
• © IBM Corporation 2011. All Rights Reserved.
• The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information
contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and
strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or
any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or
licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
• References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates
and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a
commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any
activities undertaken by you will result in any specific sales, revenue growth or other results.
• If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete:
Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will
experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage
configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
• If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete:
All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental
costs and performance characteristics may vary by customer.
• Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g.,
IBM Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application
Server). Please refer to http://www.ibm.com/legal/copytrade.shtml for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product
names in your presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows;
delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are
trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other
countries, or both.
• If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete:
Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other
countries.
• If you reference Java™ in the text, please mark the first use and include the following; otherwise delete:
Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.
• If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete:
Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.
• If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete:
Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United
States and other countries.
• If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete:
UNIX is a registered trademark of The Open Group in the United States and other countries.
• If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete:
Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks
of others.
• If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g.,
Renovations, Zeta Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are
used for illustration purposes only.