Digital transformation is all around us—every industry worldwide is experiencing it and it's not a "one and done" event. What separates leaders and laggards in digital transformation? Learn from IBM client case studies on how they are succeeding at digital reinvention, including key actions they are taking and the quantitative results they are realizing. Additionally, hear about the key findings from the IBM commissioned Forrester global study that uncovered the importance of enterprise applications as the critical foundation to enable success in digital transformation. The study documents the best practices and results of organizations that are succeeding at digital reinvention.

1. Will you lead or lag?
Modernizing enterprise
applications to succeed
in digital transformation
David Miller | Vice President and Partner,
Financial Services Cloud & Application Innovation Services
Chicago | September 25, 2018

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Strategic
Radical Successful
Tactical
ModernizationModernization
Modernization Modernization

3. Tactical
Modernization
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4. Tactical
Modernization
4
BusinessIT
Transformation
Application
Portfolio
Data, Cloud &
Analytics
Digital Power
(SoR)
(SoI)
(SoE)
Consolidation
& Optimization
Insights, Decisions
& Predictions
Experience & Reach
Growth

5. Strategic
Modernization
5

6. Strategic
Modernization
6
Reimagine
DisruptStatus Quo
Reinvent
The Power of SoR
Modernization

7. Radical
Modernization
7

8. Radical
Modernization
8
Bend the line
of culture to
the arc of
technology
Change
Time
Technology
Culture

9. Radical
Modernization
9
Bend the line
of culture to
the arc of
technology
Change
Time
Technology
Culture

10. Successful
Modernization
10

11. 71%
of modernization leaders
reported successful execution of
their digital transformation strategy vs. just 42% of laggards.
Base: 265 global professionals with responsibility or influence over their organization’s
digital transformation strategy completing a major phase of their digital transformation
strategy within the past 24 months
Source: A commissioned study conducted by Forrester Consulting on behalf of IBM,
September 2017
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12. Improved integration with systems of engagement
Leaders reap
the rewards of
modernization
Improved ability to
access data in
systems of record
Greater agility
Base: 265 global professionals with responsibility or influence over their organization’s
digital transformation strategy completing a major phase of their digital transformation
project within the past 24 months; 189 modernization leaders and 76 modernization
laggards
Source: A commissioned study conducted by Forrester Consulting on behalf of IBM,
September 2017
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13. 1.6x more likely to
see improvement in
customer retention
5x more likely to see
improvement in cost
reduction
1.7x more likely to
see improvement in
user/employee
satisfaction
9.5x more likely to
see improvement in
product quality
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Modernization leaders realize greater returns
across key digital transformation metrics
Leaders vs. Laggards: Likelihood to see improvement of >50%
Base: Varies; global professionals with responsibility or influence over their organization’s digital transformation strategy
Source: A commissioned study conducted by Forrester Consulting on behalf of IBM, September 2017

14. Challenges
Legacy systems lack integration
Manual processes are costly and time-
consuming
Client experience suffers
Project Approach
Technical modernization: Design and
implement a microservices-based next-
gen data and integration fabric that
eliminates point-to-point interfaces and
enables business agility
Process modernization: Design and
implement a new target operating
model that delivers cost takeout,
process reengineering, business model
improvements, and talent reinvention
Experience modernization: Reimagine
investor and client journey maps to
provide a differentiated end-user
experience
Background
Global Fund Servicing is facing declining
margins and tightening market share.
Strategic modernization program was
defined to develop a technical solution
and target operating model to transform
their Global Fund Servicing business
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Financial Services: Legacy Modernization

15. American
Airlines
Video
IBM Cloud flies with American Airlines
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Strategic
Radical Successful
Tactical
ModernizationModernization
Modernization Modernization

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