7. 7
Law of Raspberry Jam – Alvin Toffler
(Future Shock/Power Shift/Third Wave)
“The wider you spread it, the thinner it gets.”
8. 8
You can put lipstick on a pig ...but it’s still a pig
9. 9
Organizational Culture: Edgar Schein
A pattern of shared basic assumptions learned by a group
as it solved its problems of external adaptation and internal
integration.
16. 16
Have you…
Clearly
described the
values &
behaviors you’re
seeking?
“No MBA speak”
Made sure
people can
really
understand &
relate your
culture to day -
to-day
behavior.
Crafted behavioral
descriptors for
each value you
define & articulated
they translate into
actionable
behaviors at all
levels
(From front-line to
executives).
19. 19
3. Connect culture and accountability.
It is easy, particularly in difficult times,
to forget the values you set in place to
define your organisation.
22. 22
Amazon Letters to shareholders:-Jeffrey P. Bezos
Founder and Chief Executive Officer- Amazon.com, Inc.
• 1997 = Obsess Over Customers
• 1998–We intend to build the world’s most customer-centric company.
• During 1999, our relentless focus on customers worked
• 2000- We have the brand, the customer relationships, the technology, the fulfillment infrastructure, the
financial strength, the people, and the determination to extend our leadership in this infant industry
and to build an important and lasting company. And we will do so by keeping the customer first.
• 2001 -Relentless commitment to keeping the customer first.
• 2002- Continue to drive customer experience.
• 2003 -We have a strong team of hard-working, innovative folks building Amazon.com. They are
focused on the customer and focused on the long term.
• 2005 - We will continue to focus relentlessly on our customers.
• 2010 -Start with customers, and work backwards. Listen to customers, but don’t just listen– also
invent on their behalf.
• 2016 -I’m talking about customer obsession rather than competitor obsession, eagerness to invent
and pioneer, willingness to fail, the patience to think long-term, and the taking of professional pride in
operational excellence.
• 2017 -You can be competitor focused, you can be product focused, you can be technology focused,
you can be business model focused, and there are more. But in my view, obsessive customer focus is
by far the most protective of Day 1 vitality.
28. Thank you
B
R
ANDING ~ PACK
A
GING
Jennifer Segail
Managing Director & Founder
M: +61 410 568 416
jennifer@jamandco.com.au
Level 3, 3.06, 22-36 Mountain Street, Ultimo NSW 2007
T: +61 2 9211 3883 hello@jamandco.com.au jamandco.com.au
Madeline Dutton
Strategic Business Manager
M: +61 488 258 574
madeline@jamandco.com.au
Ian Segail
General Manager - Operations
M: +61 414 888 519
ian@jamandco.com.au
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